But what annoys me is that this is a "rental." -- I mean, can't we go back and watch it again later? I can store something off the TV and Cable right now and not have to deal with this.
More inconvenience again. It's really silly for LEGITIMATE buyers. The people UNENCUMBERED by DRM are people who just download the episode -- but the people PAYING, have a DRM, time and location limited "rental." It's already nonsense with all the content getting made -- there is more than I can possibly watch on Dish Network. 99% of it I don't care to see -- so "al a carte" is a great idea.
But "al a carte" with some chains on it -- is just annoying. I probably will throw away old episodes of TV-shows and such, but in a blue moon, I have a "keeper." Letting me have a NON-DRM file does not mean that people won't pay $.99 for the convenience of their own "stuff."
Price it low, and people will spend MORE money with this, and there won't be a pirate market. Price it high, and LESS overall money will be spent, and you create an incentive to go outside your network.
Maybe they just REALLY like calling the FBI to hunt down college students and make life miserable -- it would figure.