Originally Posted by DocNo42
So creating a great ecosystem that is tightly integrated with a strong focus on the end user experience isn't "invention"? It's "just" marketing? Wow - there are a LOT of people who SUCK at marketing.
And no choice to buy? Again, how cynical can you be? How about "they make products that work so well people WANT to buy them instead of settling for the least worst version of a given product on the market"
Good gawd - no wonder there are so many people throwing out inane explanations like "cult", "religion", "reality distortion field", etc. Talk about gross ignorance an missing the blindingly obvious - people enjoy buying things that are well made and work well!
Shazam! You are now enlightened! Focus on the consumer (not other companies or you"partners") and you will be rewarded.
Here this deserves reposting - read this article. It may help, but only if you have an open mind: Http://stagetwo.com/2010/09/the-real...uct-philosophy
Exactly. I think, correct me if I am wrong, but the term RDS originally meant exactly the opposite of what it does today, in relation to Apple. Actually, to most Apple employees and most Apple supporters, it still retains the true, correct meaning...
RDS : Apparently, Steve Jobs was so focussed on perfection and attention to detail that no matter how daunting it appeared to be to achieve his goals and ideas, his teams could still be counted on to pull all the stops out and win through and achieve the "impossible"; that the impossible was
, possible such was the reality distortion field
projected by Steve Jobs onto his teams. It's all about Execution (with 10 percent invention and innovation thrown in). Apple executes till it drops. Marketing and buzz and loyalty are a by-product of its excellent execution.
Now, that is a far cry from the way the term is bandied about these days by the media and Apple detractors. Suddenly, it is about how Jobs sorcery can dupe us, so that we think we are getting something great, but in actuality it is the same hum-drum mediocrity that the rest of the industry tries to palm off on us. That somehow Jobs tricks us into the accepting some undeserved hype in place of a disappointing reality. That the "marketing" and the coolaid and the charisma of Jobs is so slick and devious that we are all suckers; except, of course, for the cynical geeky Android and Windows lovers, whose perception is so sharp that they can see through all this witchcraft.
No, sorry. What Distorts Reality, is the notion that there is anything of substance to the vaporware claims by the other companies who are trying to halt the profitable sales of popular consumer-driven devices from a company that actually cares about its products and has the highest of customer satisfaction rates. What Distorts Reality is that we should give a monkey's uncle about anything these other companies or their shills or fanboys say. What Strains Credulity is that a long, fancy-sounding list of technical specs a superior product makes! Now, that's marketing!
What Strains Credulity is that one day all these other companies are suddenly going to wake up one morning having magically attained the DNA of Apple overnight; that on the one hand, they will be able to clone Apple's DNA, while, incredibly, simultaneously believing that long years of hard work, planning, laying a foundation, commitment to customers and exemplary execution don't really mean anything afterall; all that was just perception and marketing on Apple's part at the end of the day. Now that
Distorts Reality. Unfortunately, no-one has a choice but to project their own distortion of reality... at least until the next product or the next service finally launches, or the iPad Killer is announced, or the next CEO is replaced... always something. Darned Reality, it's a pain in the bum, ennit?
So, why don't we shut up and go away? Because we actually care about our friends and family who have painful computing experiences. I hardy said a word -- but just this week a friend watched me quietly getting on with a few things over a couple of days; he turns to me, and out of the blue says, "I don't know anything whatsoever about them, but can you help me choose an Apple computer?" Actually, I tried to talk him out of it. I said, "well, you know what they say..."; but he was adamant: "No, no, I am sure I want one."