Originally Posted by tundraboy
I think the only way RIM has even a ghost of a chance of surviving long term is if either Nokia or Microsoft acquires it. RIM is like Palm (the original Palm of PDA fame), it had a great product idea but is unable to break out into new areas successfully either because of a lack of imagination, lack of financial heft, or a narrow talent base in the organization. Who knows really?
And even if RIM gets acquired by Nokia or MS, there's still no guarantee because the latter two are also in a downward trend that they may or may not be able to reverse.
Maybe it's bad marketing that's holding BlackBerry down. Let me explain in two different ways:
1. I was listening to a radio show this morning, and the host discussed the McDonald's Happy Meal concept. Basically, McDonald's markets Happy Meals to kids, hoping they'll get their parents to take them to McDonald's. Once the kids enjoy what they get, then they get an emotional attachment to McDonald's. That generally makes kids loyal to McDonald's for life. There's a ton of market research that confirms this. Look around and you'll find it.
2. I saw a post
on AI about how kids love using BBM, and this post
about why that is. Basically, BBM makes messaging others definitely easier, and possibly cheaper, than with other phones.
So let's combine the two factors. I've been seeing a commercial that features BBM, but 1) they don't show exactly, feature-by-feature, what's so great with BBM, and 2) the commercial itself is marketed towards adults, on channels watched mostly by adults. Even the people in the commercials are older, and it's in a barbershop.
Forget commercials with adults in barbershops, being placed on the Lifetime and USA Network. Instead, what if Blackberry films a bunch of high schoolers, like, 100 of them, being given Blackberries for a couple of months, and have them praising the benefits of the phone (and especially BBM)? Then, air the finished commercials on networks commonly watched by teenagers, like MTV and the Disney Channel? Plant the seed of BlackBerry into the text-messaging youth
, not adults focused on apps. (Besides, once there's an appreciable user base of BlackBerry 6 phones, app developers will develop plenty of apps for the OS, anyway). Once you hook the youth into BBM, then they're hooked for life.