So we all know about the various Apple device "killers" out there. Apple has opened up what has proved (for them) to be a very successful new market segment in handheld devices. The width and depth of this market has not yet been determined, but like their computers, iPod and the iPhone, they have already carved out for themselves the juiciest and most profitable part of the market. In the case of the iPod - that didn't leave much.
To give you an analogy - the fillet of beef is by no means the largest part of the steer, but it IS the most tender and desirable part - and costs the most. Hamburger on the other hand is cheap and plentiful. What remains of the newly re-imagined tablet market is the hamburger part. And that is where Dell, Android, RIM, Samsung and most of the other players will be cutting their part of the market from. Remember, you need to look at their margins on these devices. To support any sort of profitability, they need to keep component costs as low as possible. Cheap parts makes for a cheap device, but also reduces the lifespan of that device, and leaves behind dissatisfied customers.
RIM has already indicated they will price low to drive volume, just as Google and the carriers did with Android. RIM is known also for their BOGOs to drive device sales. There is lots of steer left - ribs, steaks - what have you. And for us carni/omnivores its all tasty. But if I can get filet on a regular basis - yeah that's where I will spend my money.
It's OK. Even though the fandroids love to trumpet marketshare, marketshare isn't the be-all and end-all of success. Owning most of the profits for your segment, being one of the most highly accepted companies by satisfied consumers, and having the ability to drive repeated innovation, not to mention one of the highest capitalizations among your peer companies (are there any, really?) THAT is success.
So let the paranoid former pager/email device companies, the low-end commodity device companies, the entrenched handset and wannabe mobile ad empires all roll out their devices, claim their marketshares and divide up what remains. It's all good.