or Connect
AppleInsider › Forums › Mobile › iPhone › Apple plans to push HTML5 by creating new, 'innovative' websites
New Posts  All Forums:Forum Nav:

Apple plans to push HTML5 by creating new, 'innovative' websites

post #1 of 93
Thread Starter 
Apple's newly formed "creative technology team" will be responsible for creating new, interactive HTML5-based content on the company's website to support owners of iOS devices like the iPhone and iPad.

A new job listing from Apple advertises a position for a "Creative Technology Manager" to lead the new creative technology team. The position, a part of the company's worldwide marketing communications group, will spearhead new HTML5-based content on Apple's website.

"This individual will be responsible for driving web-standard (HTML5) innovation that enhances and redefines the marketing of Apple's products and services to millions of consumers," the job listing reads. "Work will also include exploring opportunities with apple.com, email and mobile/multi-touch experiences on the iPhone and iPad."

It states that the person will lead a team to develop interactive prototypes for HTML5 websites "to evaluate innovative ideas and approaches to standards-based" development. The job will require the person to explore new types of content on apple.com, including websites specifically designed for mobile and multi-touch browsers.

Apple has recently added a handful of interactive HTML5 features to its website. This month, it released a new movie showtimes section of its Movie Trailers page, which allows users to automatically find the nearest theater and check showtimes on a desktop or iOS device.

And in August, a new option to compare Macs was added to Apple's online store. That HTML5-based web feature allows customers to review the hardware specifications and prices of multiple machines at once.

In June, Apple highlighted the interactive capabilities of HTML5, showing off features such as a 360-degree view of the entrance to Apple's iconic Fifth Avenue store in New York City, or an embedded trailer for the upcoming movie "Tron." These demonstrations were accomplished without any browser plugins and can be viewed in a a browser that supports HTML5, like Apple's own Safari.

Apple's promotion of HTML5 is part of the company's stance against Adobe Flash, which Chief Executive Steve Jobs slammed as unfit for mobile devices in a letter published earlier this year. Flash-based Web content is not available on iOS devices.

When the iPad launched earlier this year, Apple also launched a new section of its website to show off other sites that are iPad ready. Many of the featured sites offer embedded HTML5 video, and all of them rely on Web standards, including CSS3 and JavaScript, without relying on Flash.
post #2 of 93
As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #3 of 93
Quote:
Originally Posted by SpamSandwich View Post

As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.

Isn't it too early to be calling time on HTML5. When I visit Flash sites on my MBP, my thighs begin to burn.
post #4 of 93
Quote:
Originally Posted by SpamSandwich View Post

As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.

When you say HTML5 I assume you are speaking about a combination of JavaScript and other technologies used to duplicate Flash functionality. What we're really missing right now is a development environment to make these things more accessible for developers. Until then, the likes of Strong Bad will probably remain in Flash.

HTML5 (borrowing your usage to reflect all the technologies people tend to talk about under the umbrella of this term) is blossoming and will easily replace Flash for nearly everything in time. This is a good thing, because HTML5, JavaScript, SVG—they are open standards available to everyone and not controlled by a single company. As much as I make use of Adobe's tools in web development and design, I do not like one bit that they control Flash.
The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
Reply
The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
Reply
post #5 of 93
Quote:
Originally Posted by SpamSandwich View Post

As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.

Seems like capitalist are also very good at spending other peoples money, the big difference is only a few benefit under that form of capitalism. Having spent many years visiting a notoriously socialistic nothern European country which has an extremely high income tax compared to the US and seeing its citizens have by law, 4 weeks paid vacation, 100 percent health care coverage, mother and father leave (not at the same time) for 9 months, a housing market that is affordable to most of its citizens, free college education, etc... The US has many great things going for it, it does produce excellence and successful entrepreneur like no where else. The downside is a society with little safety net for the poor or middle class when illness or disaster strikes. Modern western style countries don't have homeless people like we do, they don't have citizens selling their homes to pay for medical bills, they don't have lawyers chasing ambulances and politicians that are owned by big corporations. So if you think returning to a Thatcher / Reagan government is where we need to go you have not been reading your history books.
post #6 of 93
Quote:
Originally Posted by kerryb View Post

Seems like capitalist are also very good at spending other peoples money, the big difference is only a few benefit under that form of capitalism. Having spent many years visiting a notoriously socialistic nothern European country which has an extremely high income tax compared to the US and seeing its citizens have by law, 4 weeks paid vacation, 100 percent health care coverage, mother and father leave (not at the same time) for 9 months, a housing market that is affordable to most of its citizens, free college education, etc... The US has many great things going for it, it does produce excellence and successful entrepreneur like no where else. The downside is a society with little safety net for the poor or middle class when illness or disaster strikes. Modern western style countries don't have homeless people like we do, they don't have citizens selling their homes to pay for medical bills, they don't have lawyers chasing ambulances and politicians that are owned by big corporations. So if you think returning to a Thatcher / Reagan government is where we need to go you have not been reading your history books.

Wow! you really tied that right into the topic...
post #7 of 93
Quote:
Originally Posted by SpamSandwich View Post

As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.

As Xian Zhu Xuande stated, its not just HTML5 that is chipping away at Flashs market, but a combination of HTML, CSS and JS. And they have been very successful already. Just look at all these smartphones. This couldnt have happened with Flash and Adobe is still working to get Flash on more than few percent of the Android-based phones.

Then there are the OSes built from this technology. WebOS, Chrome OS and others. I dont see any Flash OS from Adobe. Frankly, HTML5 (with or without CSS and JS) isnt supposed to be a 1 to 1 competitor to Flash. Thats Silverlights job. These open source standards are just making the web better and as a result are chipping away at Flash

Itll be a long time before any of these open standards can fully best everything that Flash has to offer right now, but there are aspects of HTML5/JS/CSS that are better than Flash, like video streaming. Add in HTTP Live Streamings ability for encryption and you have a real competitor to the last remaining reason why companies feel they have to stick with Flash for modern browsers.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #8 of 93
Well, I guess Apple does not steer the internet. Steve Jobs's mandate that all developers abandon Flash has fallen on deaf ears. So to protect their iOS hardware sales, Apple is going to do "the whole banana" yet again. History repeats itself.

Wouldn't it have been easier to just partner with Adobe and make everyone happy?
post #9 of 93
nice but when will we be able to add a little HTML5 to the web using iweb?
post #10 of 93
Quote:
Originally Posted by boredumb View Post

Wow! you really tied that right into the topic...

Socialist governments traditionally do make a financial mess. They always run out of other people's money. Margaret Thatcher, 1976

We can't return to this kind of thinking.
post #11 of 93
Quote:
Originally Posted by mr O View Post

nice but when will we be able to add a little HTML5 to the web using iweb?

And have iWeb auto-create mobile sites for handheld devices.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #12 of 93
Quote:
Originally Posted by SpamSandwich View Post

As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.

How can you draw a comparison between a coding language for web site development and a multimedia application creation platform? Do you understand what HTML5 is?
post #13 of 93
Quote:
Originally Posted by Xian Zhu Xuande View Post

When you say HTML5 I assume you are speaking about a combination of JavaScript and other technologies used to duplicate Flash functionality.

I was just going to say the same thing about the common misunderstanding of the difference between HTTML 5 and JS/CSS. HTML 5 for most practical purposes to the people around here is the <video> tag. Everything else is JS/CSS. Both powerful tools for what they are designed to do. Trying to make that combo replace Flash is just too much effort. Unless JS gets a true timeline with keyframes and tweening, there is no point. The canvas tag in it's current ideration is just lame considering you have to repaint the whole canvas if you want to move one pixel. There are many very worthwhile things that JS is the perfect tool for, replacing Flash just isn't one.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #14 of 93
Quote:
Originally Posted by AppleInsider View Post

And in August, a new option to compare Macs was added to Apple's online store. That HTML5-based web feature allows customers to review the hardware specifications and prices of multiple machines at once.

Oh, putain!

What's so 5-ish about that comparator? ``<div id="compareOverlay"...>...' '?

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #15 of 93
Quote:
Originally Posted by SpamSandwich View Post

As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.

There are some things HTML+CSS+Javascript can't do... For everything else, there's MasterCard... Uh, wha?

Seriously though, if we look at the kind of sites Flash is used for, and video delivery, HTML/5+CSS+Javascript takes care of most of that. There are some really good Flash sites that could only be done in Flash, but those are few and far between. The current demand of the web audience can be satisfied well without using Flash.

The other use of Flash is web animated banners, etc. which consume less bandwidth than if it were video elements. But they are the most annoying.

So if we're talking complex animations, then yes, Flash and all that is great. But it's not used widely, and it, to me, is mostly annoying ads.

If we're talking deep interactivity, then Flash can be great. But if you look at things like Facebook (don't knock it) they actually deliver a high level of interactivity and user interfacing that even scales to Internet Explorer 6.

So, there are people that push Flash to the very limits, but for a lot of it out there, HTML/5 + CSS + Javascript is really the way to go, plus HTML5 video.

Adobe has some choices to make. Flash is not dead, not by any stretch of the imagination. But it's popularity for new major web ventures could be waning.
post #16 of 93
Quote:
Originally Posted by AppleInsider View Post

Apple's newly formed "creative technology team" will be responsible for creating new, interactive HTML5-based content on the company's website to support owners of iOS devices like the iPhone and iPad.

I think this is a head fake for what they are really up to... iAds for the general web. Google be warned!
post #17 of 93
Quote:
Originally Posted by nvidia2008 View Post

I think this is a head fake for what they are really up to... iAds for the general web. Google be warned!

Let's not warn Google

I was also thinking it's unnecessary for Apple to spend any time on demonstrating html5 capabilities on Apple.com. Apart from improving MobileMe/iWork and perhaps building some dropbox-type functionality into Me, most people on the net are not really that interested in the Apple sites but rather the content and material everywhere else.
post #18 of 93
Quote:
Originally Posted by nvidia2008 View Post

I think this is a head fake for what they are really up to... iAds for the general web. Google be warned!

Interesting concept. I thought about that as well while reading the iAds development documentation. The problem is that the current iAds delivery format is completely incompatible with the common website structure. In addition, the iAds format is designed to allow it to overlay the base content. This would require the website to relinquish complete control to the iAd which isn't going to happen. That is why current ad banners send you to a landing page and the user has to hit the back button to return to where they left off. Unfortunately with all the JS and Ajax going on, the back button has no clue where you left off so you land on the originating home page instead.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #19 of 93
Quote:
Originally Posted by solipsism View Post

And have iWeb auto-create mobile sites for handheld devices.

Yeah, I'm ready for a big iWeb upgrade myself. I'd like to get rid of my web host and WP install for an all apple (MobileMe) solution but only after I see some improvements. Sometimes it feels as though I'm waiting for apple to simplify my digital life. They have a lot of work still to do.
post #20 of 93
Quote:
Originally Posted by kerryb View Post

Seems like capitalist are also very good at spending other peoples money, the big difference is only a few benefit under that form of capitalism. Having spent many years visiting a notoriously socialistic nothern European country which has an extremely high income tax compared to the US and seeing its citizens have by law, 4 weeks paid vacation, 100 percent health care coverage, mother and father leave (not at the same time) for 9 months, a housing market that is affordable to most of its citizens, free college education, etc... The US has many great things going for it, it does produce excellence and successful entrepreneur like no where else. The downside is a society with little safety net for the poor or middle class when illness or disaster strikes. Modern western style countries don't have homeless people like we do, they don't have citizens selling their homes to pay for medical bills, they don't have lawyers chasing ambulances and politicians that are owned by big corporations. So if you think returning to a Thatcher / Reagan government is where we need to go you have not been reading your history books.

??? Was this intended for a different blog?
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
post #21 of 93
Quote:
Originally Posted by mstone View Post

Interesting concept. I thought about that as well while reading the iAds development documentation. The problem is that the current iAds delivery format is completely incompatible with the common website structure. In addition, the iAds format is designed to allow it to overlay the base content. This would require the website to relinquish complete control to the iAd which isn't going to happen. That is why current ad banners send you to a landing page and the user has to hit the back button to return to where they left off. Unfortunately with all the JS and Ajax going on, the back button has no clue where you left off so you land on the originating home page instead.

That is how iAds in the App Store work. If (and when) Apple moves iAds to the web as a whole I would imagine they would change that to accommodate the different environment. Theyd also have to have some fallback for older browsers, but that isnt that hard to do.

An unforeseen card in Apple favour could be ad blockers that seek out Flash content. Using open standards these ad blockers would have to be much more intelligent. This could mean a non-Flash-based ad system for browsers would inherently give Apples product more eyeballs thus making it more desirable to advertisers. I dont know if Googles ad service for the handsets is moving to a non-Flash based service, but I would expect they are.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #22 of 93
Quote:
Originally Posted by solipsism View Post

And have iWeb auto-create mobile sites for handheld devices.

I drool at the thought of what iWeb might be able to do next ... Maybe iWebPro and iWeb?
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
post #23 of 93
Quote:
Originally Posted by digitalclips View Post

I drool at the thought of what iWeb might be able to do next ... Maybe iWebPro and iWeb?

I wouldnt salivate just yet. Apple hasnt been great with iWeb up to this point. The only saving grace is there focus on HTML5/CSS/JS for this potentially huge profit center.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #24 of 93
Quote:
Originally Posted by solipsism View Post

That is how iAds in the App Store work. If (and when) Apple moves iAds to the web as a whole I would imagine they would change that to accommodate the different environment. Theyd also have to have some fallback for older browsers, but that isnt that hard to do.

An unforeseen card in Apple favour could be ad blockers that seek out Flash content. Using open standards these ad blockers would have to be much more intelligent. This could mean a non-Flash-based ad system for browsers would inherently give Apples product more eyeballs thus making it more desirable to advertisers. I dont know if Googles ad service for the handsets is moving to a non-Flash based service, but I would expect they are.

It would still take a LOT of cooperation from the webmasters to allow it to happen. Apple would have to pay a bunch of money to the websites to make them be more accommodating. Why do you think we have not seen any JS based ads yet? It is too complicated. Like an animated GIF, Flash is self contained. But even with Flash, special preparation has to be made by the webmaster in order for it to work. Multiply that by a factor of 10 when it comes to delivering JS based ads.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #25 of 93
Quote:
Originally Posted by mstone View Post

It would still take a LOT of cooperation from the webmasters to allow it to happen. Apple would have to pay a bunch of money to the websites to make them be more accommodating. Why do you think we have not seen any JS based ads yet? It is too complicated. Like an animated GIF, Flash is self contained. But even with Flash, special preparation has to be made by the webmaster in order for it to work. Multiply that by a factor of 10 when it comes to delivering JS based ads.

Im not sure I get where you are coming from. The basis of the iAd development was assuming Apple is making a platform that would allow ads to be made with relative ease and put in to sites as easily as Googles ads are, not for each webmaster to build and design the ads for their site from scratch.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #26 of 93
Quote:
Originally Posted by Blackintosh View Post

Well, I guess Apple does not steer the internet. Steve Jobs's mandate that all developers abandon Flash has fallen on deaf ears.

That statement is total hyperbole both on the 'all developers' and 'deaf ears'. Jobs never said for everyone to ditch Flash. Folks can keep using it, just not if they want their stuff on the iDevices. Which is his right

Quote:
Wouldn't it have been easier to just partner with Adobe and make everyone happy?

Apple tried, Adobe wouldn't play fair. Adobe is part of why the whole Carbon/Cocoa thing existed. They were in the top of the list for developers that didn't want to 'waste time' converting their software over to be Native Mac OSX compliant. Add to this that Adobe doesn't write native Mac software period. They write Windows software and slap some Mac porting layer on it. Which is why it has sucked for so long. If you have anything less than the most current hardware, it's buggy, crashes, sucks up processor and memory etc. But Adobe won't listen to users or Apple, they have just been like "It's great on Windows and the code is exactly the same, so it's Apple's fault and they are the ones to fix it". Apple told them exactly what was needed (a top down native code version) and Adobe didn't want to do it. Which is part of why Jobs won't put Flash on the iDevices. They don't have the power to cope with such unstable software

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply
post #27 of 93
Let's hope they implement the real <video> tag where applicable instead of the stupid Quicktime plug-in.
post #28 of 93
Quote:
Originally Posted by solipsism View Post

Im not sure I get where you are coming from. The basis of the iAd development was assuming Apple is making a platform that would allow ads to be made with relative ease and put in to sites as easily as Googles ads are, not for each webmaster to build and design the ads for their site from scratch.

Just like for Google ads, the webmaster has to put the enabling js code in a div for Google to access. But that only lets the ads live in that one small space. Google gets the parameters of the ad from their data base which is ALL static data and displays it in that space. Conversely the iAd concept is to expand the space to offer an engaging cinematic experience. This is far more complex which requires complete integration with the website not just a designated space in the header or footer, hence major preparation required from the webmaster.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #29 of 93
Quote:
Originally Posted by Firefly7475 View Post

Let's hope they implement the real <video> tag where applicable instead of the stupid Quicktime plug-in.

Theyve been using that. If you are using Safari 5.x.x and Snow Leopard 10.6.4 you can check out the latest special event . If you Inspect Element youll see it uses the video tag. For other configurations it falls back to QuickTime, I assume because its also using HTTP Live Streaming to gauge the best quality for your connection.
Code:

<video id="movie" class="video" src="http://qthttp.apple.com.edgesuite.net/1009qpeijrfn2/sl.m3u8" autohref="true" width="854" height="480" autoplay="autoplay" controls="controls"></video>



http://www.apple.com/apple-events/september-2010/
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #30 of 93
Quote:
Originally Posted by mstone View Post

Just like for Google ads, the webmaster has to put the enabling js code in a div for Google to access. But that only lets the ads live in that one small space. Google gets the parameters of the ad from their data base which is ALL static data and displays it in that space. Conversely the iAd concept is to expand the space to offer an engaging cinematic experience. This is far more complex which requires complete integration with the website not just a designated space in the header or footer, hence major preparation required from the webmaster.

And there is no way for this packaged and compartmentalized to have it called as simply as Google ads?
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #31 of 93
Quote:
Originally Posted by solipsism View Post

And there is no way for this packaged and compartmentalized to have it called as simply as Google ads?

Anything is possible but websites get ads from several different providers with different requirements. Mostly the requirements are simple due to the nature of the display in a div model. With iAds that model is thrown out the window.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #32 of 93
Quote:
Originally Posted by AppleInsider View Post

Apple's newly formed "creative technology team" will be responsible for creating new, interactive HTML5-based content on the company's website to support owners of iOS devices like the iPhone and iPad.

...

Apple's promotion of HTML5 is part of the company's stance against Adobe Flash, which Chief Executive Steve Jobs slammed as unfit for mobile devices in a letter published earlier this year. Flash-based Web content is not available on iOS devices.

...

How about doing that *first*, then if they win and Flash does not matter, *then* drop Flash support.
Not the other way around !!

Many of the most important software concepts were invented in the 70s and forgotten in the 80s.

Reply

Many of the most important software concepts were invented in the 70s and forgotten in the 80s.

Reply
post #33 of 93
Quote:
Originally Posted by charlituna View Post

Jobs never said for everyone to ditch Flash. Folks can keep using it, just not if they want their stuff on the iDevices. Which is his right

Sounds like the same thing to me. And any logical person.
post #34 of 93
Quote:
Originally Posted by kerryb View Post

Socialist governments traditionally do make a financial mess. They always run out of other people's money. Margaret Thatcher, 1976

We can't return to this kind of thinking.

Funny, how much national debt does the USA have?
post #35 of 93
Quote:
Originally Posted by solipsism View Post

Theyve been using that. If you are using Safari 5.x.x and Snow Leopard 10.6.4 you can check out the latest special event . If you Inspect Element youll see it uses the video tag. For other configurations it falls back to QuickTime, I assume because its also using HTTP Live Streaming to gauge the best quality for your connection.
Code:

<video id="movie" class="video" src="http://qthttp.apple.com.edgesuite.net/1009qpeijrfn2/sl.m3u8" autohref="true" width="854" height="480" autoplay="autoplay" controls="controls"></video>



http://www.apple.com/apple-events/september-2010/

Well that's what I mean! If you use Safari 5.x.x and Snow Leopard 10.6.4 you can get a HTML5 video tag with what looks like a Quicktime file format... it's not what I would call a flagship HTML5 video implementation

Since they have decided to push HTML5 they will hopefully find the time to create a decent cross-browser, standards compliant implementation of their movie trailers website.
post #36 of 93
Oh, but Flash games, FWIW is not replaceable by HTML5 at this stage.

This one's kinda fun... But also shows the limits of web games development, in terms of resources and income.
http://www.crazymonkeygames.com/Shadez.html

What do you guys think of Flash games?

Quote:
Originally Posted by nvidia2008 View Post

There are some things HTML+CSS+Javascript can't do... For everything else, there's MasterCard... Uh, wha?

Seriously though, if we look at the kind of sites Flash is used for, and video delivery, HTML/5+CSS+Javascript takes care of most of that. There are some really good Flash sites that could only be done in Flash, but those are few and far between. The current demand of the web audience can be satisfied well without using Flash.

The other use of Flash is web animated banners, etc. which consume less bandwidth than if it were video elements. But they are the most annoying.

So if we're talking complex animations, then yes, Flash and all that is great. But it's not used widely, and it, to me, is mostly annoying ads.

If we're talking deep interactivity, then Flash can be great. But if you look at things like Facebook (don't knock it) they actually deliver a high level of interactivity and user interfacing that even scales to Internet Explorer 6.

So, there are people that push Flash to the very limits, but for a lot of it out there, HTML/5 + CSS + Javascript is really the way to go, plus HTML5 video.

Adobe has some choices to make. Flash is not dead, not by any stretch of the imagination. But it's popularity for new major web ventures could be waning.
post #37 of 93
With so many competitors lining up to the iPad and iPhone, the stance against flash and java is beyond silly.
post #38 of 93
Quote:
Originally Posted by Firefly7475 View Post

Well that's what I mean! If you use Safari 5.x.x and Snow Leopard 10.6.4 you can get a HTML5 video tag with what looks like a Quicktime file format... it's not what I would call a flagship HTML5 video implementation

Since they have decided to push HTML5 they will hopefully find the time to create a decent cross-browser, standards compliant implementation of their movie trailers website.

There will always be a need for fallback. That is what QuickTime, Flash and even Silverlight will be used for in the future of web based video. This is the nature of progress.

Right now, no one else has implemented HTTP Live Streaming. It makes sense for Apple to push this if they want it to be standard. There demo of it for this special event was great. And comparing the video quality between these transport methods shows HTTP Live Streaming to have a clear advantage. Hopefully this will change.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #39 of 93
Quote:
Originally Posted by solipsism View Post

There will always be a need for fallback. That is what QuickTime, Flash and even Silverlight will be used for in the future of web based video. This is the nature of progress.

Right now, no one else has implemented HTTP Live Streaming. It makes sense for Apple to push this if they want it to be standard. There demo of it for this special event was great. And comparing the video quality between these transport methods shows HTTP Live Streaming to have a clear advantage. Hopefully this will change.

Did you notice how it kept dropping the connection and resetting back to the beginning of the presentation? At first I was not able to figure out how to overcome that until I hit option/ refresh which then sent me to the current live broadcast again. That part still needs a bit of work, but overall I thought it was a pretty bold move to make the presentation live, and it worked quite well.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #40 of 93
Quote:
Originally Posted by digitalclips View Post

??? Was this intended for a different blog?

I think it was from kerryj, not kerryb. As in John Kerry, failed Presidential Candidate and Democratic Senator from Mass., who buys the rich mans toy (a yacht) and has its port in a state where he wouldn't have to pay sales taxes... Until the people pointed out his hypocrisy.

The circus is in town for thirty-four more days!
/
/
/
Related to this story... Apple is more then welcome to create a new, innovative version of my website in html5...
/
/
/

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPhone
AppleInsider › Forums › Mobile › iPhone › Apple plans to push HTML5 by creating new, 'innovative' websites