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NPD: Early iPad adopters more satisfied, active than recent buyers

post #1 of 114
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The NPD Group revealed this week that customers who bought an iPad at launch are extremely satisfied with the device and use it quite often, but more recent purchasers are less active with their tablet.

Stephen Baker, vice president of industry analysis with NPD, revealed on the company's official blog that customer satisfaction with the iPad is very strong, but early adopters are more satisfied. The survey, conducted in August, found that 65 percent of customers who bought the iPad after launch said they are "very satisfied" with their purchase.

That's a decrease from the nearly 80 percent who said they were "very satisfied" with their purchase at launch. NPD separated the two groups by considering anyone who bought in the first two months of availability as an "early adopter."

The survey also found that early iPad adopters use the device for more than 18 hours per week, and for almost a third of users, that time is increasing.

"Clearly early adopters love their iPads and are finding increasing opportunities to use them," Baker wrote.

The most popular tasks are surfing the Internet, handling e-mail and playing games. Early adopters are also 44 percent more likely than more recent buyers to watch YouTube videos, 50 percent more likely to watch movies, 60 percent more likely to watch TV shows, and 38 percent more likely to read e-books.

As for complaints about the iPad, 51 percent said they were most dissatisfied about the lack of USB ports. Following that were lack of printing and multi-tasking, both of which will be resolved with the release of iOS 4.2 in November.

In addition, NPD said on Friday that it found 87 percent of iPad sales have been purchases in addition to a traditional computer, suggesting Apple's tablet is not "cannibalizing" the PC market.

The study found that an overwhelming majority of users purchased an iPad as an "incremental" device, rather than one intended to replace an existing computer. In fact, 24 percent said they planned to purchase an e-reader in addition to an iPad.

"Early adopters, like iPad owners, follow a traditional pattern of consumer behavior; they purchase products because they want them, not because they need them," Baker said. "However, as Apple increases iPad distribution and consumer interest peaks, the profile of an iPad owner is much more likely to mirror the overall tech population. When that does happen other tech products with similar usage profiles as the iPad, such as notebooks, netbooks, and e-readers will come under increased pressure from the iPad."

"Until then, however, most iPad sales are likely to be incremental additional technology devices in the home, rather than a one-for-one replacement of a planned purchase."
post #2 of 114
I use my iPad everyday.
post #3 of 114
The USB thing is so stupid. What do people expect they'd to be able to plug into it if there was a USB port? Mouse? Printer? Scanner? Gamepad? Even if it had a USB port, 99% of the things you'd try to plug into it wouldn't work or make any sense.
post #4 of 114
I think the study has validity in terms of the iPad purchase being an incremental purchase that doesn't displace some other purchase of a notebook or netbook.

In my case, for instance, we had no plans to buy another notebook or laptop. I have a 17" MBP, my wife and son have iMacs and my older son who is off at college has a 15" MBP.

Yet when the iPad came out, my older son and I went off to the Apple store stood in line ostensibly to just check it out. By the time we had played with on for about 10 minutes, we were sold and left the store with 1 iPad, which the boy claimed. After we had a chance to play with it for the weekend he was staying over, we decided to buy another since the one we had was headed off to college 50 miles away.

My younger (high school age) son and I use it every day, and thankfully the kid has homework, so I get to use it when he gets done.

My MBP now stays on the desk in my study ( I work out of the house) where it gets used throughout the workday.

However after work hours and on weekends, the MBP hardly gets touched except for the things that the iPad cannot do. The surprise is that there is precious little that I want with the iPad that it can't do.

I suspect that my family's experience is not unique.
post #5 of 114
Quote:
Originally Posted by AppleInsider View Post

As for complaints about the iPad, 51 percent said they were most dissatisfied about the lack of USB ports.

I'm curious about this. It lends some credence to the rumors that Apple is considering adding a USB port to iPad 2. But I wonder, with regard to the complaining users, what do they want to do with that USB port?

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post #6 of 114
It’s as though the people who saw the most applications for it in their life decided to buy it sooner! Weird.

Quote:
Originally Posted by MJ1970 View Post

I'm curious about this. It lend some credence to the rumors that Apple is considering adding a USB port to iPad 2. But I wonder, with regard to the complaining users, what do they want to do with that USB port?

Survey design is complicated... maybe they were just picking from a list and had to choose something? The “iPad lacks USB” meme has huge traction in some circles, I’ve noticed. But exactly what is the iPad failing to do as a result, that SO many people (51%??) need to do? This, as you suggest, is a mysterious question...

Without USB people are still loading photos, using keyboards, printing, sharing files, making music, making paintings, writing letters, taking notes, running spreadsheets, playing games, communicating, managing their schedules, watching movies, listening to music, etc. etc.

I think the lack of USB ports is something almost nobody cares about much at all... but if they can’t find a flaw they care about a lot, then they have to answer with one they care about a little! Or think they should care about because some “smart techie” told them they should...

I wouldn’t mind being able to do wired printing, wired typing, and wired camera transfers without an accessory. I don’t have an iPad yet, but maybe the lack of USB would be my biggest want-list item too! Who knows. It doesn’t mean it’s a significant problem for me not to have it.
post #7 of 114
Umm....shouldn't the article be corrected to say 4.2 in November and not 4.1?
post #8 of 114
Quote:
Originally Posted by Takeo View Post

The USB thing is so stupid. What do people expect they'd to be able to plug into it if there was a USB port? Mouse? Printer? Scanner? Gamepad? Even if it had a USB port, 99% of the things you'd try to plug into it wouldn't work or make any sense.

Printer, definitely
Game pad, certainly
MIDI controller
Control surfaces
High-end audio devices ( for recording)
Mass-storage devices.

Lest you claim that these devices wouldn't work without appropriate software, I would pointing that no one will write the software until the port exists.

BTW, I'd be perfectly happy with a dongle or cable solution, though having the port built in would encourage hardware and software developers.
post #9 of 114
Quote:
Originally Posted by Takeo View Post

The USB thing is so stupid. What do people expect they'd to be able to plug into it if there was a USB port? Mouse? Printer? Scanner? Gamepad? Even if it had a USB port, 99% of the things you'd try to plug into it wouldn't work or make any sense.

Thumb drives and memory card readers are probably what they want, but indirectly that means people actually want a file system to copy pictures and word files to. The card reader from Apple costs extra and is kind of a hassle. Emailing things to yourself from a real computer is a rather dumb way to move files as well. People are still used to copying files from a media to their hard drive which is a single step. The only approved Apple methods are a 3-5 step process. Just a little inconvenient.

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post #10 of 114
Quote:
Originally Posted by randyhyde@me.com View Post

Printer, definitely
Game pad, certainly
MIDI controller
Control surfaces
High-end audio devices ( for recording)
Mass-storage devices.

Lest you claim that these devices wouldn't work without appropriate software, I would pointing that no one will write the software until the port exists.

BTW, I'd be perfectly happy with a dongle or cable solution, though having the port built in would encourage hardware and software developers.

A dongle solution exists. All Apple would have to do is to open the port to developers.
post #11 of 114
Quote:
Originally Posted by Takeo View Post

The USB thing is so stupid. What do people expect they'd to be able to plug into it if there was a USB port? Mouse? Printer? Scanner? Gamepad? Even if it had a USB port, 99% of the things you'd try to plug into it wouldn't work or make any sense.

Exactly. It's a solution without a problem.

I asked one person who demanded the iPad have a USB port what they needed it for:

"Well, it should just have one. All computers do!"

"But what would you plug into it?"

"I don't know, maybe my camera or something."

"They make an SD card adapter."

"Oh. Well, still, it should have a USB port. Or, what if I want to transfer files to it."

"Well, there are 21st solutions to that, some of which involve magically managing files on the iPad--get this--wirelessly! Check out Dropbox if you really need that functionality."

"Well, you're stupid."

"Oh, but I do need to let you know that they're releasing a Floppy Disk Attachment for the iPad sometime next month."

"Really?! Cool."
post #12 of 114
Quote:
Originally Posted by randyhyde@me.com View Post

Printer, definitely
Game pad, certainly
MIDI controller
Control surfaces
High-end audio devices ( for recording)
Mass-storage devices.

Speaking of control surfaces, MOTU actually did an iPhone app for use with Digital Performer. I downloaded it and played with it while doing a demo. While it is really cool and works pretty well, I prefer my Mackie Control.
post #13 of 114
That's because recent buyers, after reading Blackintosh and Newtron's posts realize how bad their devices are. They wish to thank them for making them understand how unhappy they are.
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post #14 of 114
Quote:
Originally Posted by macinthe408 View Post

"Well, there are 21st solutions to that, some of which involve magically managing files on the iPad--get this--wirelessly! Check out Dropbox if you really need that functionality."


Sure that works, but not very efficiently.

Here is another hypothetical dialog:

"Hey, can you lend me 5 bucks for lunch?"

"Sure, no problem. What is your bank account #?"

"I'll call my bookkeeper and she can transfer the funds into your account."

"Then all you have to do is find an ATM and withdraw the cash"

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post #15 of 114
Quote:
Originally Posted by mstone View Post

Thumb drives and memory card readers are probably what they want, but indirectly that means people actually want a file system to copy pictures and word files to. The card reader from Apple costs extra and is kind of a hassle. Emailing things to yourself from a real computer is a rather dumb way to move files as well. People are still used to copying files from a media to their hard drive which is a single step. The only approved Apple methods are a 3-5 step process. Just a little inconvenient.


Well said. Will AirPlay and iOS 4.2 remedy this? Will it go beyond sending audio and include file transfer?
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post #16 of 114
I'm curious about the supposed 'lack of USB' issue.
Exactly what USB functionality is it that people think is missing?
And FWIW, the camera connection kit does provide USB connectivity, for whatever use that is.
post #17 of 114
Quote:
Originally Posted by MJ1970 View Post

I'm curious about this. It lends some credence to the rumors that Apple is considering adding a USB port to iPad 2. But I wonder, with regard to the complaining users, what do they want to do with that USB port?

Likely they were not thinking of what they wanted to connect.
They just needed to come up with something to answer the question "What are you most dissatisfied about it"?
post #18 of 114
Quote:
Originally Posted by Takeo View Post

The USB thing is so stupid. What do people expect they'd to be able to plug into it if there was a USB port? Mouse? Printer? Scanner? Gamepad? Even if it had a USB port, 99% of the things you'd try to plug into it wouldn't work or make any sense.

It's typical thinking from those who evaluate purely from feature lists.
post #19 of 114
Quote:
Originally Posted by knwbuddy View Post

All of the above.

But mostly, a printer. Second most: A decent external drive. Maybe an external BD

Printer, not necessary with iOS 4.2

But seriously... external HD? Really? What part of 'portable' does that fit into? Laying on the couch with a iPad and hard drive cooking your lap?
post #20 of 114
Quote:
Originally Posted by macinthe408 View Post

...
I asked one person who demanded the iPad have a USB port what they needed it for:
...
"Oh, but I do need to let you know that they're releasing a Floppy Disk Attachment for the iPad sometime next month."

"Really?! Cool."

post #21 of 114
I lost interest in buying an iPad as soon as I got my iPhone 4. Look at the displays side by side.

Maybe if they 'Retinaize' the next generation.
post #22 of 114
Quote:
Originally Posted by Takeo View Post

The USB thing is so stupid. What do people expect they'd to be able to plug into it if there was a USB port? Mouse? Printer? Scanner? Gamepad? Even if it had a USB port, 99% of the things you'd try to plug into it wouldn't work or make any sense.

Thumb drive, external hard drive, camera, you know all the things you might plug into a netbook or notebook that you were able to leave home in favor of your new tablet.
post #23 of 114
I think the whole point of the iPad is that it is a mobile and portable device. Attaching it to large peripherals or tying it down with a cable to a printer or a blue ray player really defeats its purpose. The concept of the iPad is freedom from all those anchors we have attached to our desktops and laptops. If you can't do it wireless, you really weren't meant to do it on the ipad.
post #24 of 114
Quote:
Originally Posted by randyhyde@me.com View Post

Printer, definitely
Game pad, certainly
MIDI controller
Control surfaces
High-end audio devices ( for recording)
Mass-storage devices.
...
BTW, I'd be perfectly happy with a dongle or cable solution, though having the port built in would encourage hardware and software developers.

It is a portable device, so much more than a laptop. Start plugging wires & cables into it and it limits that ability.
As far as a game pad, it IS a game pad.
post #25 of 114
Quote:
Originally Posted by GQB View Post

Printer, not necessary with iOS 4.2

But seriously... external HD? Really? What part of 'portable' does that fit into? Laying on the couch with a iPad and hard drive cooking your lap?

I assume you don't have a job or any friends. Wireless printing is not going to work for most printers except your own. If you are at a customer's location or a friends house, you have a much much better chance of being able to plug in to USB and make a quick print.

Have you seen a portable external hard drive since the late 90's? Whether it is a thumb drive to transfer a small ammount of data (files from a client, or maybe a presentation) or a terabyte hard drive loaded with enough movies to keep your kids entertained on a drive from San Diego to Maine, these are very popular devices that people use with portable computers all the time.
post #26 of 114
Quote:
Originally Posted by macdaddykane View Post

I think the whole point of the iPad is that it is a mobile and portable device. Attaching it to large peripherals or tying it down with a cable to a printer or a blue ray player really defeats its purpose. The concept of the iPad is freedom from all those anchors we have attached to our desktops and laptops. If you can't do it wireless, you really weren't meant to do it on the ipad.

I guess that means millions of people who would other wise like the device for personal or business use should buy something else because putting in $0.75 worth of USB ports would ruin the device for everyone else.
post #27 of 114
So, all you anti-USB Steve worshipers, please explain to the 51% who want it,

HOW WILL ADDING USB PORTS HURT THE PRODUCT FOR THOSE WHO DONT WANT THEM?
post #28 of 114
Quote:
Originally Posted by AIaddict View Post

I guess that means millions of people who would other wise like the device for personal or business use should buy something else

??? Yes, they should sinc eif they NEED a USB port, it does not have one.
And lack of a USB port is really what is stopping them. Right.
It either does not fit their needs or they simply don't want/can't afford one.
I doubt very many people are running around, "Man that thing is great and I NEED one but since it lacks a USB port, I cannot use it."
Quote:
please explain to the 51% who want it,

That's not what was asked. They asked "what are you most dissatisfied about with the iPad".
You can infer it means they want one but that does not make it correct.
post #29 of 114
Quote:
Originally Posted by GQB View Post

Printer, not necessary with iOS 4.2

But seriously... external HD? Really? What part of 'portable' does that fit into? Laying on the couch with a iPad and hard drive cooking your lap?

What amazes me is that everyone is talking about cloud computing and some people still want external HDD for portable devices. I have two external HDD and several flash drives that I haven't used for years now. I have work files stored in my MobileMe iDisk and DB just incase. I can access them from everywhere. But I guess some people just like moving backward.
post #30 of 114
Quote:
Originally Posted by Takeo View Post

The USB thing is so stupid. What do people expect they'd to be able to plug into it if there was a USB port? Mouse? Printer? Scanner? Gamepad? Even if it had a USB port, 99% of the things you'd try to plug into it wouldn't work or make any sense.

I would use a USB port to tether the iPad to my iPhone so that I could take advantage of my iPhone 3G data plan from the iPad like I am already doing from my Macbook. I cannot be on both iPhone and iPad at the same time, so why am I paying AT&T for the concurrent use of 3G on both devices?

I know I can tether the iPad to the iPhone via MyWi or PDANet's Wi-Fi access point simulated by the iPhone, but the iPhone runs out of juice really quickly in this scenario. If I could tether with a USB cable, I could have access to the Internet on my iPad via iPhones 3G for hours.
post #31 of 114
Quote:
Originally Posted by AIaddict View Post

So, all you anti-USB Steve worshipers, please explain to the 51% who want it,

HOW WILL ADDING USB PORTS HURT THE PRODUCT FOR THOSE WHO DONT WANT THEM?

The way it looks. I don't want that on the side. You add that then someone will want more and more. Less is more.
post #32 of 114
iPad will soon have AirPrint, AirPlay and AirSync, that will eliminate the need for any cords at all. AirSync has not been announced but everything is pointing to it.

How would someone use an external HD on an iPad anyway? The programs do not support it.
post #33 of 114
Quote:
Originally Posted by sirozha View Post

I would use a USB port to tether the iPad to my iPhone so that I could take advantage of my iPhone 3G data plan from the iPad like I am already doing from my Macbook. I cannot be on both iPhone and iPad at the same time, so why am I paying AT&T for the concurrent use of 3G on both devices?

You don't need a USB port to do that. Jailbreak your iPhone and you can do it without a USB port and without paying tethering fee.
post #34 of 114
Quote:
Originally Posted by AppleInsider View Post


"Clearly early adopters love their iPads and are finding increasing opportunities to use them," Baker wrote.

honestly, it is neat, but has alot of improvement to make

1- needs USB input and output
2- needs SD card slot
3- needs camera like iphone on both sides.
4- needs full FLASH compatibility, i am time and time again frustrated with the inability for many websites to be functional on it.
5- better system memory size, lots of websites with pics crash under the load of memory.
6- needs more cellular provider option, why just ATT in usa? let others service it.

This is a nifty gizmo, but clearly has tons of room for improvement
post #35 of 114
Quote:
Originally Posted by ghostface147 View Post

Umm....shouldn't the article be corrected to say 4.2 in November and not 4.1?

Yes. 4.1 was not compatible with the iPad. 4.2 (already in developer's hands) will be the first iPad update after 3.2.2.
post #36 of 114
Quote:
Originally Posted by mitchelljd View Post

honestly, it is neat, but has alot of improvement to make

1- needs USB input and output
2- needs SD card slot
3- needs camera like iphone on both sides.
4- needs full FLASH compatibility, i am time and time again frustrated with the inability for many websites to be functional on it.
5- better system memory size, lots of websites with pics crash under the load of memory.
6- needs more cellular provider option, why just ATT in usa? let others service it.

This is a nifty gizmo, but clearly has tons of room for improvement

Go away, troll.
post #37 of 114
I think it will draw the battery down. Remember that USB supplies the power to the item it is attached to, in many instances. I am certain that the batteries are designed for a certain output, so they may ( yes, that waffle word) have to be larger to handle the potential power draw.
post #38 of 114
Quote:
Originally Posted by Garysturn View Post

How would someone use an external HD on an iPad anyway? The programs do not support it.

There's this neet thing called a development community and a really cool thing Apple runs called an AppStore. First Apple creates the iPad witha USB port. Then the developers dream up ways to make use of the new hardware. Next the developers write a mini program called an App and submit it to Apple. If Apple likes the app, the put it in the AppStore where customers can find it and buy it.
post #39 of 114
Quote:
Originally Posted by vexorg View Post

I think the study has validity in terms of the iPad purchase being an incremental purchase that doesn't displace some other purchase of a notebook or netbook.

In my case, for instance, we had no plans to buy another notebook or laptop. I have a 17" MBP, my wife and son have iMacs and my older son who is off at college has a 15" MBP.

Yet when the iPad came out, my older son and I went off to the Apple store stood in line ostensibly to just check it out. By the time we had played with on for about 10 minutes, we were sold and left the store with 1 iPad, which the boy claimed. After we had a chance to play with it for the weekend he was staying over, we decided to buy another since the one we had was headed off to college 50 miles away.

My younger (high school age) son and I use it every day, and thankfully the kid has homework, so I get to use it when he gets done.

My MBP now stays on the desk in my study ( I work out of the house) where it gets used throughout the workday.

However after work hours and on weekends, the MBP hardly gets touched except for the things that the iPad cannot do. The surprise is that there is precious little that I want with the iPad that it can't do.

I suspect that my family's experience is not unique.

I think you are right, though the average household probably doesn't have quite that many tasty computers among its inhabitants. But yes, I think a lot of people share your experiences. The trouble is that this is why they want such things as USB connectivity. Many people are finding that really, they don't need 'the other' computer much and want the iPad to do just a little more than it can at present - as has been suggested by many previous posters.

I am sure the ipad will evolve and I am dead curious to see what iPad2 will be like. Compare the development of the iPhone since rev1 to iPhone4.

Re what people want - I have no idea how the questions were formed but it made me think of someone's signature here in these forums - 'If I had asked people what they wanted they would have told me a faster horse' - Henry Ford. Asking people what they want can be meaningless.
post #40 of 114
Soa bunch of iPad owners are Luddites? Weird.
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