If anyone was talking merger in this meeting, it was Adobe. Microsoft needs Adobe in house now about as much as they need Nokia. Adobe is a large, expensive company who's product line is mature with limited growth (just like Nokia). Adobe wants Flash to be the mobile standard much like the desktop, but they were hampered by their own inability to deliver a working product for 3 years. And what would an Adobe+Microsoft alliance do for Flash? Clearly Microsoft already has Silverlight and is likely basing much of its developer platform for Windows Phone 7 around it. Bringing in Adobe would mean they have two incompatible code bases to deal with and neither would be on any of Apple's mobile products anyway. Combining forces wouldn't push further adoption of either company's products in the mobile space...there's just no synergy.
Not to mention that Microsoft's M&A strategy is a lot like Apple in that they usually buy smaller companies only occasionally that show a lot of upside value to them (in terms of multiples). Examples include Great Plains (which got Microsoft into the small business ERP space and Bungie, which launched Halo for the Xbox). Buying a behemoth like Adobe would return little upside value to shareholders in exchange for $25 billion dollars to Adobe investors. That money is best either reinvesting in home grown technologies, smaller more nimble acquisition targets or returning money to investors via the dividend.
Frankly, I wonder what Adobe & Microsoft even had to discuss at the CEO level.
Not to mention that Microsoft's M&A strategy is a lot like Apple in that they usually buy smaller companies only occasionally that show a lot of upside value to them (in terms of multiples). Examples include Great Plains (which got Microsoft into the small business ERP space and Bungie, which launched Halo for the Xbox). Buying a behemoth like Adobe would return little upside value to shareholders in exchange for $25 billion dollars to Adobe investors. That money is best either reinvesting in home grown technologies, smaller more nimble acquisition targets or returning money to investors via the dividend.
Frankly, I wonder what Adobe & Microsoft even had to discuss at the CEO level.












