or Connect
AppleInsider › Forums › Mobile › iPad › iPad coming to Walmart stores next week - rumor
New Posts  All Forums:Forum Nav:

iPad coming to Walmart stores next week - rumor

post #1 of 128
Thread Starter 
Photos of an alleged email sent to Walmart managers suggest the retail giant could begin carrying all six models of Apple's iPad as early as next week, a new report claims.

The photos were obtained by MacRumors and posted late Friday. According to the alleged email, the initial stock at Walmart stores will be 5 units of each iPad model and 10 units each of Apple's official iPad accessories.

The iPad will roll out first to 1,000 stores beginning "week 37" through the end of October, with more stores receiving the device in "the first few weeks of November," the report noted. Store displays will reportedly feature a covered "live demo unit" with a continuous video loop highlighting the iPad's features.

Walmart revealed in May its plan to sell the iPad by the end of the year. In 2009, the Bentonville, Arkansas-based discounter overhauled many of the electronic departments in its retail stores to include an Apple section.

At the time, analysts predicted that Walmart would eventually move from carrying just iPods and iPhones to offering Apple's Mac line of computers.
"We believe Wal-Mart is actively pitching Apple to carry more products," Barclays Capital analyst Ben Reitzes said. Given that the iPad is positioned between Apple's computers and its smaller mobile devices, Walmart carrying the iPad can be seen as a next step in the relationship between the two companies.

Walmart would be the latest in a massive pre-holiday retail expansion of the iPad by Apple. Retail rival Target began carrying the iPad on Oct. 3, although initial sales appear muted. Visits to Target stores by ifoAppleStore showed that Target had chosen not to display any working iPads, instead keeping them locked behind glass on the bottom shelf of the display.

Select Best Buy stores have been carrying the iPad since its launch in April. All Best Buy stores began carrying the tablet on Sept. 26.

post #2 of 128
What's next, 7 eleven?
post #3 of 128
Seems like a good plan. Will allow those that do not usually venture into places that might have an iPad for them to examine. On the other hand since the price will better than Apple's retail sales (maybe -$5.00) it should not take away from those wanting to ask questions about the products and expect correct answers.

Should allow a bit more sales that might not have taken place at all otherwise.
post #4 of 128
Quote:
Originally Posted by herbapou View Post

What's next, 7 eleven?

Maybe vending machines like at Macy's - could see them right next to the red box machines. LOL.
post #5 of 128
You play by the rules and you get what you want. In this case, Walmart played by Apples rules and got the iPad. Maybe Verizon played by Apples rules and got the iphone for next year.
post #6 of 128
Sounds like a good idea. The iPad will be on display right next to the video game consoles. The kids will be asking their parents to get them one for Christmas. If they preload them with games based on the Unreal Engine, they will hold their own next to the dedicated consoles.
post #7 of 128
Quote:
Originally Posted by herbapou View Post

What's next, 7 eleven?

Radio Shack
post #8 of 128
I love the fact that it's selling well. I only fear that we won't see an upgrade while it's doing so well.

You don't change the general who's winning the war. (just a saying. I know how you guys are. I'm not thinking of a tek war).
post #9 of 128
Hey, Microsoft, Google and every other dominant company got it's market share by being available to potential customers everywhere. Could Apple continue to compete against Android as a boutique brand? Sure, I think so, but it might also stack the odds against it as more aggressive companies like Google or even MS strive to take the lead. I think their customers could care less where they purchase their products.
post #10 of 128
Makes sense as Target already has the IPAD and Walmart is a large chain with a high customer count.
post #11 of 128
Our local Media Markt is carrying them (large white goods and electronic retailer throughout Netherlands and Germany anyway, not sure where else) -- we are in a very quiet corner of a very quiet province in the corner of the Netherlands (Zeeland). It was a nice surprise to see them there the other day.

Media Markt has taken down the shelving for half an aisle, and put in a table that can be accessed from both sides. The table has a tall black monolith at its head, with a lit-up white Apple logo in it. On the table are a couple of iMacs, a couple of MacBooks/MacBook Pros and a couple of iPads (there is an extensive iPod department elsewhere).

Of course, the table is always full of customers trying out the Apple stuff. Demo PC's are just up on a shelf about chest high. However, I can't say if there were any really helpful staff who knew anything about Apple computers.
post #12 of 128
If Target is not going to display the iPad and also keep them under lock and key, then Apple made a mistake authorizing Target to carry the iPad.

"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools." Douglas Adams

Reply

"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools." Douglas Adams

Reply
post #13 of 128
Quote:
Originally Posted by Realistic View Post

If Target is not going to display the iPad and also keep them under lock and key, then Apple made a mistake authorizing Target to carry the iPad.

I think common sense dictates, they will have a few display models, but the units for sale will be under lock and key.
post #14 of 128
Quote:
Originally Posted by MacTel View Post

Radio Shack

Tandy needs to go back in the leather business.
post #15 of 128
Quote:
Originally Posted by BUSHMAN4 View Post

Makes sense as Target already has the IPAD and Walmart is a large chain with a high customer count.

and Target offers the lay away plan for people who cant shell out $500 samolieans all
at one time.
post #16 of 128
Apple just ruined their prestige name by letting Walmart carry the i pads. A big marketing mistake on their part. Is Jobs that destitute for money by letting this mediocre company carry his products? Pretty sad on his part.Only Apple Resellers should carry Apple items.
post #17 of 128
Quote:
Originally Posted by gerald apple View Post

Apple just ruined their prestige name by letting Walmart carry the i pads. A big marketing mistake on their part. Is Jobs that destitute for money by letting this mediocre company carry his products? Pretty sad on his part.Only Apple Resellers should carry Apple items.

What's really sad are neo-elitist snobs like you.
iMac 24" (Late 07), iMac 17" G5, Mac mini (Early 09), MacBook (Mid 07), iPad WiFi 32, iPhone 4, iBook G4 1.2, HP Compaq 610 Laptop, eMachine W5233, (1) Xserve G5 and (1) Xserve G5 Cluster node with...
Reply
iMac 24" (Late 07), iMac 17" G5, Mac mini (Early 09), MacBook (Mid 07), iPad WiFi 32, iPhone 4, iBook G4 1.2, HP Compaq 610 Laptop, eMachine W5233, (1) Xserve G5 and (1) Xserve G5 Cluster node with...
Reply
post #18 of 128
Quote:
Originally Posted by Realistic View Post

If Target is not going to display the iPad and also keep them under lock and key, then Apple made a mistake authorizing Target to carry the iPad.

At one point Target had their Wii consoles and games under lock & key.

That didn't seem to hurt demand.
post #19 of 128
Quote:
Originally Posted by gerald apple View Post

Apple just ruined their prestige name by letting Walmart carry the i pads. A big marketing mistake on their part. Is Jobs that destitute for money by letting this mediocre company carry his products? Pretty sad on his part.Only Apple Resellers should carry Apple items.

Anyone making class-conscious branding statements related to diluting the "prestige" of owning an iPad had better readjust their thinking. The iPad may have started out being positioned as a Tiffany's product because given its price point, that's a time-tested element of marketing to wealthier segments with disposable cash, who tend to be early adopters. But nothing stays the same. On its merits and its extremely high user satisfaction ratings, iPad has become established as a "must-have" product among a much larger segment of the consuming public. With production ramped up, the pre-holiday season is the perfect time to begin opening the mass distribution channels like WalMart and Target. Even with the higher production rates, iPad very well could become the Tickle Me Elmo or Cabbage Patch doll of the 2010 Christmas season. Be alert for a Black Friday shopping frenzy and iPad shortages in the U.S. in the days and weeks after.

Here’s what Steve Jobs had to say about Apple’s iPad product philosophy in June at the eighth D: All Things Digital conference. Although the specific comment was in response to Apple's non-inclusion of Flash on iPods, iPhones and iPads, Jobs's remarks make sense in a broader context.:

“If the market tells us we’re making the wrong choices, we listen to the market. We’re just people running this company. We’re trying to make great products for people … that’s what a lot of customers pay us to do, try to make the best products we can, and if we succeed they’ll buy them. And if we don’t, they won’t. And it will all work itself out! So, so far, I‘d have to say, that people seem to be liking iPads. We’ve sold one every three seconds since we launched it.”

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply
post #20 of 128
Quote:
Originally Posted by Damn_Its_Hot View Post

Maybe vending machines like at Macy's - could see them right next to the red box machines. LOL.

I can imagine them selling good numbers in airports...

I do wonder though what the maximum inventory $$ they are rated to carry is.
post #21 of 128
Quote:
Originally Posted by gerald apple View Post

Apple just ruined their prestige name by letting Walmart carry the i pads. A big marketing mistake on their part. Is Jobs that destitute for money by letting this mediocre company carry his products? Pretty sad on his part.Only Apple Resellers should carry Apple items.

I live in Scottsdale, AZ and you would be surprised how many supposedly well-off people shop at Walmart....It is always busy!

Personally, I try to avoid it for the reasons implied above....but toiletries, cleaning products, some groceries...I prefer not to give Target or Safeway an extra $50-$100 of my money every month!

Best
post #22 of 128
Quote:
Originally Posted by herbapou View Post

What's next, 7 eleven?

99 cents store
post #23 of 128
The iPad is being branded as a product for everyone from kids to 100 yrs old grandparents, people of all status, rich or not so rich, from students to doctors, you name it..

It makes sense for a product created for everyone to be available everywhere and within reach of everyone.

The iPad is for the masses. Macs however will continue to be a Tiffanys/boutique product..
post #24 of 128
Quote:
Originally Posted by Bibbler View Post

What's really sad are neo-elitist snobs like you.

This is my first post on this forum, but I've been a frequent guest here for the last few months.

I have to say that I've seen way more "snobbish" posts on this site in the past...tis true that in some cases folks tend to com off as a little uppity. But not in this case.

Whether or not you are a fan of Apple's brand, their business model dictates that they sell a more premium product at a higher price. That has been their strategy for years, and is how they have differentiated themselves and positioned themselves in the marketplace.

What's being said here is that Apple has a responsibility to its shareholders to maintain its brand's integrity...and placing their products in a "discount" store waters down the brand and confuses people. "Is this a premium product, or a discount product?"

When companies stray from the mission, vision, and identity that has established them as a category leader, it can spell disaster for their brands.

Gerald apple's post makes no judgement as to the type or quality of patrons at WalMart. It isn't a condemnation of any particular class or segment of society...it's a question of Apple's marketing decision and how it will impact the brand.

And I think it's a valid point that warrants further intelligent discussion, free of inflammatory judgement statements like "neo-elitist snob."
post #25 of 128
Quote:
Originally Posted by Realistic View Post

If Target is not going to display the iPad and also keep them under lock and key, then Apple made a mistake authorizing Target to carry the iPad.

I don't know where this comes from. The Targets in my area have them displayed in the electronic game area. Yes, they are under lock and key but you just have to ask. The only problem is that the people who work in the department don't know much about it. Heck, I sold one while I was waiting for a rain check on another ad product. The clerk could not answer the customer's question about how it works with AT&T. The case is nice and I think they will do well there if they can get a little sales training on the product.
rfrmac
Reply
rfrmac
Reply
post #26 of 128
Quote:
Originally Posted by Canon'sDad View Post

This is my first post on this forum, but I've been a frequent guest here for the last few months.

I have to say that I've seen way more "snobbish" posts on this site in the past...tis true that in some cases folks tend to com off as a little uppity. But not in this case.

Whether or not you are a fan of Apple's brand, their business model dictates that they sell a more premium product at a higher price. That has been their strategy for years, and is how they have differentiated themselves and positioned themselves in the marketplace.

What's being said here is that Apple has a responsibility to its shareholders to maintain its brand's integrity...and placing their products in a "discount" store waters down the brand and confuses people. "Is this a premium product, or a discount product?"

When companies stray from the mission, vision, and identity that has established them as a category leader, it can spell disaster for their brands.

Gerald apple's post makes no judgement as to the type or quality of patrons at WalMart. It isn't a condemnation of any particular class or segment of society...it's a question of Apple's marketing decision and how it will impact the brand.

And I think it's a valid point that warrants further intelligent discussion, free of inflammatory judgement statements like "neo-elitist snob."


Walmart is as American as Apple pie... unless you are a neo elitist snob.
na na na na na...
Reply
na na na na na...
Reply
post #27 of 128
Quote:
Originally Posted by Wurm5150 View Post

The iPad is being branded as a product for everyone from kids to 100 yrs old grandparents, people of all status, rich or not so rich, from students to doctors, you name it..

It makes sense for a product created for everyone to be available everywhere and within reach of everyone.

The iPad is for the masses. Macs however will continue to be a Tiffanys/boutique product..


VolksPad
na na na na na...
Reply
na na na na na...
Reply
post #28 of 128
Quote:
Originally Posted by aaarrrgggh View Post

I can imagine them selling good numbers in airports...

I do wonder though what the maximum inventory $$ they are rated to carry is.

I've seen the vending machines..interesting.

I don't think it would be a bad idea for Apple to build small "satellite" stores in airports where they only carry ipods, ipads and accessories. I can't count how many times I've bought a crappy-just as expensive-set of earbuds at the airport because I had forgotten/packed away mine. Had there been an Apple "store", I would have at the very least scoped the place out and maybe even bought something more on impulse..

* argument to the contrary.. http://www.ifoapplestore.com/stores/airport_stores.html



As for walmart, I don't see it as being an issue at all. Apple products will most likely maintain their 'elite' status regardless of where they are sold--and it sure makes the investors happy. Besides, Apple is doing well with Asia so why not make them happy here- it may have been some sort of contractual agreement on the Chinese side- doubtful, but feasible.
post #29 of 128
Quote:
Originally Posted by herbapou View Post

What's next, 7 eleven?

Why not? Apple wants a wide audience.

They could easily put some of those iPod vending machines into 7-elevens.
post #30 of 128
Speaking for myself, I'm going to wait for the second version of the iPad and hope that it has a front facing camera for face time.

I'll be purchasing mine from the Apple store as my union has asked it's members to boycott WalMart.
post #31 of 128
Quote:
Originally Posted by gerald apple View Post

Apple just ruined their prestige name by letting Walmart carry the i pads. A big marketing mistake on their part. Is Jobs that destitute for money by letting this mediocre company carry his products? Pretty sad on his part.Only Apple Resellers should carry Apple items.

The days of apple being boutique are over. They are now a mass-market CE company.

They will sell their stuff in the largest practicable volume possible. That includes selling their stuff in places where masses on non-elite people shop on a regular basis, like Mall*Wart.

Get used to it.
post #32 of 128
Quote:
Originally Posted by Canon'sDad View Post


What's being said here is that Apple has a responsibility to its shareholders to maintain its brand's integrity...and placing their products in a "discount" store waters down the brand and confuses people. "Is this a premium product, or a discount product?"


Apple used to be a premium brand. But ever since the success of the iPod, they want to be a mass-market brand.

There's a lot of money to be made selling brand name stuff to the masses. IIRC, brands like Levis and Rubbermaid sell very well at discount department stores, as do Panasonic and Belkin and Apple.

Apple is maintaining their brand integrity, but the nature of the brand is shifting rapidly.
post #33 of 128
It looks like iGenius/Teckstud has yet another alias based on post count, time since registering and pessimistic attitude toward everything Apple.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #34 of 128
Quote:
Originally Posted by whitentosh View Post

Speaking for myself, I'm going to wait for the second version of the iPad and hope that it has a front facing camera for face time.

I'll be purchasing mine from the Apple store as my union has asked it's members to boycott WalMart.

What does your union say about Chinese labor, Blac.... I mean, Whitentosh?
post #35 of 128
The iPad will roll out first to 1,000 stores beginning "week 37" through the end of October

Week 37 in terms of the Calendar year was actually in mid-Sept. Is this report then faux?
post #36 of 128
Quote:
Originally Posted by Iria View Post

The iPad will roll out first to 1,000 stores beginning "week 37" through the end of October

Week 37 in terms of the Calendar year was actually in mid-Sept. Is this report then faux?

It must mean week 37 of Walmart's fiscal calendar which starts on February 1st.
na na na na na...
Reply
na na na na na...
Reply
post #37 of 128
Quote:
Originally Posted by island hermit View Post

It must mean week 37 of Walmart's fiscal calendar which starts on February 1st.

Since February 1st is week 5 this year, we need to add 4 weeks to get the week from the calendar year. Week 41 starts October 10th, using Sunday as the week start.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #38 of 128
Quote:
Originally Posted by anantksundaram View Post

What does your union say about Chinese labor, Blac.... I mean, Whitentosh?

I'm sure they are not crazy about it.
post #39 of 128
Quote:
Originally Posted by Boogerman2000 View Post

As for walmart, I don't see it as being an issue at all. Apple products will most likely maintain their 'elite' status regardless of where they are sold--and it sure makes the investors happy.

Absolutely agree with you on that point. There's a difference between an elite product and a snobbish customer segment. Take note that the Targets and WalMarts of this world sell iPods, iPhones (and iPads) at prices identical to any other retailer. The only deviations may be the warehouse clubs that shave 1% to 1.5% from the price, or "combo" specials where the retailer advertises that it will throw in something extra for free or at a discount, such as an iTunes gift card, a case for the device, earphones or some such.

Would one regard an iPod as having descended in status to that of a Zune just because it's being sold at Target? Superior products do not lose the attributes or reputations that make them superior just because they're sold at a mass retailer.

Apple's price discipline is legendary. About the only time we see discounting is in clearing the retail channel of older products when a new model with added features is being introduced, at essentially the same price as the previous version.

At least for the elitists, they can have the satisfaction of obtaining their iPads through their snob-catering stores, without WalMart shoppers laughing at them by buying the product for less. Yes, dear snobs, your so-called product snobbery is all about you and nothing about Apple.

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply
post #40 of 128
Quote:
Originally Posted by gerald apple View Post

Apple just ruined their prestige name by letting Walmart carry the i pads. A big marketing mistake on their part. Is Jobs that destitute for money by letting this mediocre company carry his products? Pretty sad on his part.Only Apple Resellers should carry Apple items.

Are the Philippines Walmarts not very nice?

On a more serious level, I left the UK over 20 years ago and I had thought I had left behind class snobbery but I see it is alive and well here in the good old USA too. \
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPad
AppleInsider › Forums › Mobile › iPad › iPad coming to Walmart stores next week - rumor