Originally Posted by appl
IMO, the market leader consumer smartphone is the one unthinking people would buy, and not one with a brand new OS built by a lesser-well-known foreign company that they never heard of. My guess is that the uninformed never heard of HTC, and instead, want the iPhone.
Why would the uninformed buy anything other than the current industry standard popular product?
And those who choose not to think or prefer not to think or cannot think or want something that requires no thought? That's the iPhone, baby. It is PERFECT for them.
I don't think your theory is correct.
Okay, you baited me....
However any marketing 101 class teaches this lesson, most people buy by the check list method, give them a checks list of items a products does and 9 or 10 will buy it because it has more features. Not that they need those feature or they work well they just have more.
Consumers on average have no clue what they are buying why else would there be so many poor quality products on the market, because people buy them.
Last time I check HTC sell more phones that Apple, they sell more then smart phones keep that in mind and they are known to the consumer good or bad they are known.
Also, may people I meet had no clue all the things the Iphone does, to them it just the next cool thing to having in their hands, so they are on the other end of the spectrum of buyers who just buy something because they think it cool, it is an image thing with them.
Apple does not market to the check list buyer.