Originally Posted by ihxo
Apple did create the Newton when he was CEO.
Although not a success, it does give Apple the bragging right for creating the first ever tablet/PDA.
Actually Sculley was the reason newton failed, this was a skunk works type of project at apple, It was group of people in the ATG working on this technology and Sculley did not know anything about it until they showed off their concept to management. All of a sudden this was the next greatest thing Apple was going to mass market and Sculley was the brain child or so he let the markets think. In reality the group who came up with the idea said it was not ready there was lots of work that need to happen before this was remotely ready. Sculley did not want to hear that, over period of 6 months they put every resource they could find and hire on this program to get it into the market, Sculley thought they would sell millions, well we know what happen there.
Basically the newton is the case study of what happen when you put a product in the market before it is ready and over promise and under deliver.
Which goes to the point Sculley seems to point as Apples/Jobs success, which he obvious did not understand while he was there.
Originally Posted by AppleInsider
Sculley, who is impressed with how Jobs "sticks to his same first principles years later," shared 11 of those principles: beautiful design; customer experience; no focus groups; perfectionism; vision; minimalism; hire the best; sweat the details; keep it small; reject bad work; perfection and systems thinker.
Sculley used focus groups all the time, it was like those soda tastes tests you saw in the 80's all the time. Jobs and many people at apple said most consumer had no clue what they want, so why even ask them, they will just buy a good product if you give it to them at the right price.
The other thing he did was fail to minimalize, he over complicated things, because of the focus groups he wanted segment the market so much and make products for each of those markets so they could target market to all of them. They complicate everything they did.
Lastly, to show how full of himself Sculley was, he wrote a book and had it given to all new employees when they were hired.