Originally Posted by cameronj
Of course they see them as a competitor. But they don't care if Apple has more or less revenue than them. Apple sells hardware, Microsoft sells things that they can make 100,000,000 of for the same cost as it costs them to make 10. Don't worry about it.
And when Apple prevents them from selling that 100 million? What then? You forget when Ballmer said that the iPhone didn't matter because they would rather license 70% of the phone OS market than sell a few million phones?
Apple took any possibility of that away from them. He acknowledged the other day that Apple, Google and others were "great competitors". Competitors to whom? You say, surely not MS? I say, surely yes, MS.
What about their music software and DRM, "Plays for Sure"? Apple killed that. That wasn't competition? It sure was. That's why MS went into even more dirct competition with the failed Zune.
If you don't think that MS sees Apple as one of their greatest competitors, think again.
So while I'm happy that you now do say that they do compete, it's really a major competition.
And the bigger Apple gets, and the more profitable, the less influence MS will have, because all of these sales will be directly impacting MS's business, which is licensing software.
MS hasn't been happy about netbooks, because they were only getting $15 per XP Starter license per unit. Now they get almost $30 for Win 7. But that's still less than the $40 to $75 they get for other versions. MS would just like the see netbooks go away.
But when Apple sells tablets, and netbook sales suffer as a result, that makes MS cringe, because people aren't buying notebooks instead of netbooks, they're buying an Apple iOS product instead. You think that's not competition?
I don't think your statements make sense. The other hardware makers aren't Apple's real competition, it's MS. And Apple is MS's competition, because they take sales away from them.
Both Hp and Dell have expresses interest over the years in producing computers with OS X. Some day, that could still happen. But I can't see MS selling it.