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Apple sells 250,000 $99 Apple TVs in first six weeks

post #1 of 38
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Apple chief executive Steve Jobs on Monday partook in the company's fourth quarter earnings call and broke out a data point that the company usually keeps close to its chest: Apple TV sales numbers.

During the question and answer session of the call, Barclays analyst Ben Reitzes asked Jobs how his "hobby was doing" and whether taking the hard drive out of the latest Apple TV meant Apple was indicative of the company moving to the streaming model on a broader scale.

"We don't talk about unannounced products but I'm happy to tell you what I know about Apple TV," Jobs replied. "We have gone to a streaming model. *It's complete streaming. *All the content is rented from the iTunes store or streamed from your computer. *Or soon to be, streamed from your iPhone or iPad with AirPlay."

"How is our new model doing?," he continued. "I can reveal [that] in just a short amount of time we've already sold a quarter million of them, and we're thrilled with that."

"I think it's a great product and its 99 price point is very enticing," Jobs added. "I think when we get the AirPlay stuff in place before the end of this year it will give another big reason for people to buy it. *We're very happy with how it's turned out."

The Apple TV launched in late September, toward the end of the quarter, and was met with strong demand. Some analysts on Wall Street expect Apple to sell as many as a million units per quarter.

For comparison, sales estimates of the previous generation model were said to be less than 1 million per year. Apple has not disclosed sales of the Apple TV, which has been characterized as a device that sells well in a relatively small market.

When asked by an analyst on Monday's call, Jobs said he was "thrilled" with initial Apple TV sales. The company did not initially volunteer the information, however -- CFO Peter Oppenheimer merely mentioned the launch of the products, without any figures, in his opening remarks.
post #2 of 38
I wonder if they will start taking it a bit more seriously since it is evolving beyond the "hobby" level. I'm hoping airplay will work from the MBP and whether my winXP itunes library will be accessible.
post #3 of 38
Quote:
Originally Posted by skiracer1987 View Post

I wonder if they will start taking it a bit more seriously since it is evolving beyond the "hobby" level. I'm hoping airplay will work from the MBP and whether my winXP itunes library will be accessible.

The answer is YES to both your questions/wishes.

You can already stream media from your MBP to the Apple TV. Either through the Apple TV interface, or use the cool "Remote" app on the iPhone/iPad/iPod touch. The remote app lets you browse any iTunes library on any computer (Windows or Mac) and play the media on your Apple TV or Airtunes device(s).

I had never used the Remote App until I got an Apple TV. It's AWESOME! It gives you some insight into what AirPlay will be able to do soon.
post #4 of 38
I love my new Apple TV. There's a huge difference in speed compared to the old one. And I don't miss the hard drive. I never used it anyway.
post #5 of 38
hmm, maybe I'll pick up a Apple TV when 4.2 comes out. Could be useful for my needs someday.
post #6 of 38
Does all your media HAVE to be in itunes I have a lot of stuff on external hard drives in .mkv format and also in .ts? I am currently using a 1st gen WD HDTV.
post #7 of 38
Quote:
Originally Posted by skiracer1987 View Post

Does all your media HAVE to be in itunes I have a lot of stuff on external hard drives in .mkv format and also in .ts? I am currently using a 1st gen WD HDTV.

I think that is the case without hacking it. However it isn't all that hard to convert to ATV format from anything out there. Easy for me to say with MacPro I guess but on lesser machines leave over night
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post #8 of 38
1080p output. That's all I want. You can fricking take it in without reencoding, so just OUTPUT it.

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Originally Posted by Marvin

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post #9 of 38
Quote:
Originally Posted by bdkennedy1 View Post

I love my new Apple TV. There's a huge difference in speed compared to the old one. And I don't miss the hard drive. I never used it anyway.

The speed difference is night and day. No more horrible lag with the interface. The Netflix UI is really nice. I like that I can search and read about movies on my iPad and throw them into the queue to watch on my big screen.

Even though I saw SJ hold the ATV during the keynote, I was still surprised at how tiny it was in my hand.

Much improved and even though there is a typical streaming lag due to the lack of hard drive, it's barely noticeable on my hard wired network.
post #10 of 38
The 720p looks really very good on my 50 inch set, 1080 is just too much data to stream over most people pipes and Apple is all about the cloud. Overall pretty impressive for $99.
post #11 of 38
Quote:
Originally Posted by allotrope View Post

1080 is just too much data to stream over current U.S. broadband infrastructure, and none of the telecoms feel like changing it when people will pay for what they currently offer

Fixed.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #12 of 38
Quote:
Originally Posted by Vatdoro View Post

The answer is YES to both your questions/wishes.

You can already stream media from your MBP to the Apple TV. Either through the Apple TV interface, or use the cool "Remote" app on the iPhone/iPad/iPod touch. The remote app lets you browse any iTunes library on any computer (Windows or Mac) and play the media on your Apple TV or Airtunes device(s).

I had never used the Remote App until I got an Apple TV. It's AWESOME! It gives you some insight into what AirPlay will be able to do soon.

I was very happy when they updated the remote app. You have to try it to understand. It was great on the phone, but on the iPad it's awesome! I can't wait for multitasking with the remote app, or maybe I won't need it with Airplay...
post #13 of 38
Quote:
Originally Posted by skiracer1987 View Post

Does all your media HAVE to be in itunes I have a lot of stuff on external hard drives in .mkv format and also in .ts? I am currently using a 1st gen WD HDTV.

The media has to be in the correct format for iTunes but it doesn't have to be copied into your iTunes folder. I have recordings that I make on my Mac using Elgato's excellent EyeTV. After recording, they are automatically exported by EyeTV into the correct format for AppleTV, or sometimes I use the iPad settings.

In iTunes preferences, advanced tab, uncheck "Copy files to iTunes Media folder when adding to library." Then, when you click on the file to add it to your iTunes library, iTunes will read it from wherever you have it stored without copying it into your iTunes folder.

BTW, when streaming these recordings to my AppleTV, it appears that the AppleTV does in fact have a certain amount of storage that it uses as an on-board buffer so that there is absolutlely no stuttering during playback. Great!
post #14 of 38
Quote:
Originally Posted by fleetst View Post

The media has to be in the correct format for iTunes but it doesn't have to be copied into your iTunes folder. I have recordings that I make on my Mac using Elgato's excellent EyeTV. After recording, they are automatically exported by EyeTV into the correct format for AppleTV, or sometimes I use the iPad settings.

In iTunes preferences, advanced tab, uncheck "Copy files to iTunes Media folder when adding to library." Then, when you click on the file to add it to your iTunes library, iTunes will read it from wherever you have it stored without copying it into your iTunes folder.

BTW, when streaming these recordings to my AppleTV, it appears that the AppleTV does in fact have a certain amount of storage that it uses as an on-board buffer so that there is absolutlely no stuttering during playback. Great!

Great - thank you very much.... I think I'll be ordering one real soon!!
post #15 of 38
Quote:
Originally Posted by Tallest Skil View Post

1080p output. That's all I want. You can fricking take it in without reencoding, so just OUTPUT it.

Do you have a 55"+ TV?

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iPhone 4S 64GB, Black, soon to be sold in favor of a Nokia Lumia 920
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post #16 of 38
Now that Google's version has shown their wares.

Could it be possible that Apple could come up with their version of the bigger and badder remote?
(of course wireless)
post #17 of 38
Quote:
Originally Posted by Lukeskymac View Post

Do you have a 55"+ TV?

Don't start that crap again. I don't know what's up with you peoples' eyes that you can't see a difference between 720 and 1080, but you need to get that checked.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #18 of 38
Laying the ground work for apps and then full-blown A-I-O TVs!!!
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #19 of 38
Quote:
Originally Posted by juandl View Post

now that google's version has shown their wares.

Could it be possible that apple could come up with their version of the bigger and badder remote?
(of course wireless)

You just don't get it.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #20 of 38
Quote:
Originally Posted by Tallest Skil View Post

Don't start that crap again. I don't know what's up with you peoples' eyes that you can't see a difference between 720 and 1080, but you need to get that checked.

Most people don't sit close enough to their TV's, for their given TV size, to get the benefit of over 720p. Perhaps you do, but most don't. And I'd rather have a good quality 720p encode than a crap 1080p/1080i encode any day. I get reminded by that every day by Comcast's crappy quality.

However, there two things that would make 1080 output a nice feature. First, scaling. If I'm watching a DVD resolution file (or anything that's not 720p), first the AppleTV is going to scale it to 720p and then my TV is going to scale it again to 1080p. Scaling it in a single stage would be slightly better quality. Second, slide shows. You won't notice the difference in video quality between 720 and 1080 as readily as you will when viewing a still image. It would be nice to view my photos at 1080p and there wouldn't be any sort of bandwidth restriction to get the photos to the AppleTV over my network.
post #21 of 38
Quote:
Originally Posted by fleetst View Post

The media has to be in the correct format for iTunes but it doesn't have to be copied into your iTunes folder. I have recordings that I make on my Mac using Elgato's excellent EyeTV. After recording, they are automatically exported by EyeTV into the correct format for AppleTV, or sometimes I use the iPad settings.

In iTunes preferences, advanced tab, uncheck "Copy files to iTunes Media folder when adding to library." Then, when you click on the file to add it to your iTunes library, iTunes will read it from wherever you have it stored without copying it into your iTunes folder.

BTW, when streaming these recordings to my AppleTV, it appears that the AppleTV does in fact have a certain amount of storage that it uses as an on-board buffer so that there is absolutlely no stuttering during playback. Great!

As I understand it, iTunes must be up and running. IMO a drawback as opposed to just having stuff on a NAS drive that ATV can see. If I'm mistaken please let us know how to set up without iTunes. Wish it had more predefined categories like by actor etc. For 99 bucks it's ok, but would have liked the NAS access etc. I can't bring myself to pay 99 cents for 20 year old tv shows. IMO the movies appear(on my tv) very dark. Roku etc is offering some very interesting competition... Time will tell how all this will play out. Looking forward to airplay, hopefully it won't be crippled due to drm etc issues.
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post #22 of 38
Quote:
Originally Posted by bdkennedy1 View Post

I love my new Apple TV. There's a huge difference in speed compared to the old one. And I don't miss the hard drive. I never used it anyway.

Ditto. Actually, not having to sync pictures before seeing them is a HUGE improvement!
post #23 of 38
If Apple can make an AppleTV for $99, why doesn't the Airport Express cost less?
It should be $69 like the mighty mouse and magic trackpad.
Apple's whole Airport line is overpriced.
post #24 of 38
Quote:
Originally Posted by bugsnw View Post

The speed difference is night and day. No more horrible lag with the interface. The Netflix UI is really nice. I like that I can search and read about movies on my iPad and throw them into the queue to watch on my big screen.

What que?
post #25 of 38
Quote:
Originally Posted by Tallest Skil View Post

Don't start that crap again. I don't know what's up with you peoples' eyes that you can't see a difference between 720 and 1080, but you need to get that checked.



Agreed.
post #26 of 38
Quote:
Originally Posted by bugsnw View Post

The speed difference is night and day. No more horrible lag with the interface.

[ ]

I have two of the new ATV's and a first generation ATV. I really like the new one but I think something must be wrong with your original ATV. I don't see a lag at all in in the menu. Are you running the latest OS?

philip
post #27 of 38
Quote:
Originally Posted by Tallest Skil View Post

Don't start that crap again. I don't know what's up with you peoples' eyes that you can't see a difference between 720 and 1080, but you need to get that checked.

It's a complicated issue. In principle 1080p at a suitable bitrate will look better. I don't see it on any of our TV's ( largest is 52"). In any case, in order to properly integrate the ATV with other iDevices and streaming and such 1080p isn't practical at this time. Maybe down the road, but the internet is already having trouble coping without having people moving 10gig files around just because they want to see a few extra grains of sand.

If all you want if a standalone media player that will play local content, not integrate with i(), play back your ripped Blu-Ray collection and so on then there are better choices. In terms of an evolving integrated device the ATV is great.

You won't find AirPlay on a PCH or Dune.

philip
post #28 of 38
I've had two ATV's since they first came out (two rooms) and I just replaced them with the new ATV's only to find out they the iTunes store ONLY rents movies and tv shows. The rental terms suck so bad that I only buy movies for watching (it usually takes anywhere from one to four nights to get through a movie, so the 24 hour limit is worthless). Now You have go to your computer to surf and purchase a movie. What a major pain on the a**!!!!

I loved the old iTunes store interface and used it frequently to surf and buy movies. I understand that they want to push you toward rentals, in lieu of purchases, but why take away the convenient purchase option altogether?

EXTREMELY DISAPPOINTED!!!!!
post #29 of 38
Quote:
Originally Posted by Wiggin View Post

Most people don't sit close enough to their TV's, for their given TV size, to get the benefit of over 720p. Perhaps you do, but most don't. And I'd rather have a good quality 720p encode than a crap 1080p/1080i encode any day. I get reminded by that every day by Comcast's crappy quality.

I believe it is most people don't care about the quality difference. I can tell the difference between 720p iTunes videos, and Blu-rays on my 40" 1080p LCD, there is a massive difference, and I prefer the 1080p blu-ray.
post #30 of 38
Has anybody used multiple devices off a single iTunes? currently have 3 of the old appleTvs and if you try to stream two films or even play two different non synced tunes they stutter fairly badly.

Has this been improved?
post #31 of 38
This Apple TV is a much improved device. My wife is the ultimate user. She is an untrainable techno peasant. She likes Apple TV. Good enough for me.
post #32 of 38
Ideally I would like to be able to store my iTunes library on a Time Capsule or other external hard drive and stream it from there to the AppleTV rather than stream it from my Mac. I've bought a lot of films and TV programmes from iTunes to the point where my hard drive is almost full. Does anyone know if it's possible to do that?
post #33 of 38
Quote:
Originally Posted by MacRR View Post

What que?

Ooops. Queue. Browse on your iPad, add the movies into the instant queue and enjoy of your big screen.
post #34 of 38
Quote:
Originally Posted by badboybogey View Post

I've had two ATV's since they first came out (two rooms) and I just replaced them with the new ATV's only to find out they the iTunes store ONLY rents movies and tv shows. The rental terms suck so bad that I only buy movies for watching (it usually takes anywhere from one to four nights to get through a movie, so the 24 hour limit is worthless). Now You have go to your computer to surf and purchase a movie. What a major pain on the a**!!!!

I loved the old iTunes store interface and used it frequently to surf and buy movies. I understand that they want to push you toward rentals, in lieu of purchases, but why take away the convenient purchase option altogether?

EXTREMELY DISAPPOINTED!!!!!

The slightest bit of research would have told you that they went to a rental only model. It's more work, but you can still buy the movies on your computer.
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post #35 of 38
Quote:
Originally Posted by pmcd View Post

I have two of the new ATV's and a first generation ATV. I really like the new one but I think something must be wrong with your original ATV. I don't see a lag at all in in the menu. Are you running the latest OS?

philip

Yep. Always run the latest. I've had every model of ATV as well, and talked my parents into buying one as well. I wish I had waited to recommend the new one. My parents experience the annoying lag as well. Here as some examples:

I have 150 or so little videos in my video folder. Most of it just funny snippets of video. Browsing through those is clumsy and not at all like the new ATV. Often I'll click the down button 5 or 6 times before it suddenly jumps several movies. And then getting out of my movie folder to, say, the iPhoto folder is even worse. Sometimes it's as if the interface crashed and isn't taking in input.

This was the experience with every model of ATV except the new one.

I think the chip inside was maxed out. Simple as that. The new one is snappy. Every press of the buttons on the remote does something instantly, as far as the interface goes. No lag.

And using the Remote App on my iPad with the ATV is a joy.
post #36 of 38
Quote:
Originally Posted by pmcd View Post

In any case, in order to properly integrate the ATV with other iDevices and streaming and such 1080p isn't practical at this time.

It certainly is on a home network. It just isn't in terms of nationwide broadband capability. Give me a fricking Apple TV that outputs 1080 and I'll run it quite happily on my home wired/wireless network.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #37 of 38
Good article

<-------
post #38 of 38
Quote:
Originally Posted by biggarthomas View Post

This Apple TV is a much improved device. My wife is the ultimate user. She is an untrainable techno peasant. She likes Apple TV. Good enough for me.

I urge you to have a t-shirt made that says "Untrainable Techno Peasant" to give to your wife, because it would be awesome. I may make up a batch myself and just hand them out.
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