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Originally Posted by
asdasd 
I am pretty sure that your analysis of what went on with Sony and whatever studio they ownedis wrong. And it was a disater.
You're pretty sure despite not knowing what studio they own? Right. They own Columbia and part of MGM (to make sure they got Blu-Ray MGM titles). $7B in revenue and $300M in operating income sure sounds like disaster to me.

MGM is a bit of a disaster but Sony got what it wanted out of that deal: Blu-Ray victory.
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I wonder what exactly you people think is going to happen here if Apple buy one studio - that that studio wont release to other platforms and cost itself money. I dont see what gain is here.
The point isn't not releasing to other studios but giving iTunes some preferential treatment.
For example, making sure the iTunes release was day and date the same as the BR/DVD release...or even same as the cable or even theater release. Day and date as the theater release would be a huge advantage for Apple but not so much for theater owners.
Some content might be iTunes exclusives for a period. Take for example the HBO original content is exclusive to HBO until they release the DVD/BR.
If Apple felt that all the studios other than Disney was locking Apple out in favor of Amazon or something then they'd have no choice but to create their own content. Even excluding that nuclear winter scenario Apple could STILL gain advantages over competitors like Google and Microsoft by owning a studio to make original content just like HBO does.
Spending a billion like Sony did to buy Columbia would be worth winning the living room. Sony will be making money on Blu-Ray licensing for a good long time.