Originally Posted by starburst
Apple would be the most important company in the universe and Steve Jobs' legacy would be unparalleled. At this point it's about legacy.
Already done IMO. Steve Jobs helped build 6 of the most important technology developments and they won't be forgotten quickly:
- the original Mac with GUI (original AIO too)
- Pixar animation studios giving us photoreal programmable 3D graphics
- NextStep (and subsequently OS X) making a unix system for the rest of us (which shipped with Pixar's software for 3D graphics)
- the iMac, showing that machines don't have to be utilitarian beige boxes but stylish appliances
- the iPod and legitimate digital music purchases
- the iPhone, changing what we expect from a phone device
There's also the part about helping turn a bankrupt company into one of the most valuable companies in the world to such an extent that it could run for the next 25 years without making a single penny.
That's not to say they should rest on their laurels of course and I think alternative energy is a great thing to invest in but until someone figures out how to do it properly, it's like investing in Cancer Research.
Apple's technical resources are limited so they will make advances where they have their expertise. I'm not sure if the battery tech is even their own. I know they said they do their own chemical processes but their AAs are rebranded eneloops.
Everyone's goal is to put generators inside every device and personally I think the most sensible way to do that is to find a way to turn oxygen into electricity with harmless byproducts. It may take some organic research to mimic how the human body uses oxygen using some synthetic tissue-like material or given that we already use nuclear processes to harness huge amounts of power, that method is an option too. Fusion obviously though.