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Electronics giant Sony rumored for potential Apple acquisition

post #1 of 214
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A new rumor has pegged Apple and its $51 billion in cash and investments as a potential buyer of Sony, prompting the largest trading volume of the Japanese electronics company in 3 months.

The rumors gained steam Tuesday, sending Sony stock up nearly 3 percent at one point, according to Reuters. Sony declined to comment on the rumors, and analysts polled were skeptical of a potential deal, suggesting that if Apple did try to buy Sony, it would be a hostile takeover that would not likely succeed in Japan.

Helping to fuel the rumors was a report issued on Saturday by Barron's that suggested Apple could buy Sony. It also speculated that Adobe and Disney could be potential targets for the Cupertino, Calif., company.

Another possible source for the rumors could be a recent interview former Apple CEO John Sculley did with Bloomberg. Sculley talked about how Apple co-founder Jobs was fascinated by Sony, its products and its manufacturing process. Sculley said that Jobs wanted Apple to be like Sony, not Microsoft.

"I remember (Sony co-founder) Akio Morita gave us one of the first Sony Walkmans," Sculley said. "None of us had ever seen anything like that before, because there had never been a product like that. This was 25 years ago and Steve was fascinated by it. The first thing he did was take it apart, and he looked at every single part. How the fit and finish was done, how it was built."

Apple has more than $51 billion in cash and reserves, and the company was pressed about that money during its quarterly earnings report last week. Jobs told analysts that his company will use that cash for big moves, suggesting that just "one or more" deals could be possible in the near future.

Jobs' comments have fueled speculation of potential major acquisitions, ranging from Sony to Adobe to Facebook. But until now, Apple has only used its cash for small, strategic purchases.

Recent acquisitions include two digital mapping companies -- Placebase and Poly9 -- personal assistant software developer Siri, chipmaker Intrinsity, and digital streaming music service Lala. While the benefits of many of those purchases have not yet been fully realized in Apple's products, the company's acquisition of Quattro Wireless in early 2010 paved the way for the launch of the iAd mobile advertising network in July.
post #2 of 214
VaiBookPro, fits just right!

... ahhh that's why the Apple TV doesn't have BlueRay, you just buy the new iPlayStation and it comes rights with it!

It's true that the Japanese market wouldn't like this takeover but then again, Japan is only one market... and they do love iThings.

But imagine the broadening in Apple's manufaturing capacities... cameras, hdtvs, what about Sony-Ericson phones?

hum... I feel it's too big of a move but I'd be damned...
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post #3 of 214
Agreed. Sony is too arrogant and stubborn to accept a bid and a hostel takeover of such a big name would not fly in Japan - especially after that ninja star incident

But just thinking about an Apple-Sony merger makes one drool over the A/V possibilities.
post #4 of 214
I'd rather that Apple just kept its cash, than buy a has-been electronics manufacturer from Japan with zero cultural fit.
post #5 of 214
Quote:
Originally Posted by AppleInsider View Post

A new rumor has pegged Apple and its $51 billion in cash and investments as a potential buyer of Sony

Never.
Going.
To.
Happen.

C.
post #6 of 214
This is, by far, the stupidest idea or rumour that I have ever, ever read in this site.

To consider that so many schmucks happily entered the bandwagon on the trade exchange is stunning. It's quite informative on the complete lack of rationality of the markets.
post #7 of 214
Well there are plenty of reasons why the Sony purchase would not and could not happen, but just in a bit of speculative fun would they transition Sony computers to Mac OS?
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post #8 of 214
I know Steve always admired Sony, but I don't see how this would enhance Apple as a company.
post #9 of 214
Quote:
Originally Posted by anantksundaram View Post

with zero cultural fit.

You do not live in Europe certainly!
Sony is bigger that Microsoft and Apple together in Europe.
post #10 of 214
ok, never mind

P.S. Still, SNE is a bit too much expensive right now. And no price growth is seen in the nearest future.

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post #11 of 214
I've been posting about an Apple acquisition of Sony as far back as 4 years ago. But only the non-gaming consumer electronics division. A hostile takeover will never succeed though. Actually, a "strategic partnership" with Jobs firmly in the driver's seat and Sony products being integrated firmly within the iTunes infrastructure is probably better than outright acquisition.

I think the odds of anything happening are really minuscule though. And if it does occur, it will be at Sony's initiative to stave off bankruptcy.

Come to think of it, Apple and Disney might just parcel out Sony between them with the media assets going to Disney.
post #12 of 214
stupid article. Sony is WAY to big for little ol' Apple to buy them.
post #13 of 214
This is the #1 dumbest Apple acquisition rumor that I have EVER heard in my entire life.

This would NEVER HAPPEN IN A MILLION YEARS.

Any investor that believes this rumor deserves to lose money in the stock market, because they have no idea what they are investing in.

Apple is no longer fascinated by Sony, because Apple has crushed Sony on every single level.

There would be NOTHING AT ALL to be gained by a Sony takeover. Nothing. Sony offers absolutely nOTHING that Apple would want or need.
post #14 of 214
The Walkman came out four years before Sculley even joined Apple, and by the time he did, it was hardly considered a novel device, with hundreds of copycat products on the market. His story sounds unlikely.
post #15 of 214
Quote:
Originally Posted by anantksundaram View Post

I'd rather that Apple just kept its cash, than buy a has-been electronics manufacturer from Japan with zero cultural fit.

I avoid Sony products as of now. I wonder what it would be like if they were all branded with the Apple logo?
post #16 of 214
Quote:
Originally Posted by Ochyming View Post

You do not live in Europe certainly!
Sony is bigger that Microsoft and Apple together in Europe.

Um, no they are not. Do you even know what you're talking about?

Sony, as a company, is worth $33.6 billion.
Microsoft is worth $217.98 billion.
Apple is worth $282.14 billion.

Just because you may personally have some friends with a Sony Vaio doesn't mean that Sony is bigger than Apple in Europe.
post #17 of 214
Quote:
Originally Posted by s4mb4 View Post

stupid article. Sony is WAY to big for little ol' Apple to buy them.

I'm hoping this is sarcasm.
post #18 of 214
One of the dumbest Apple rumours ever. It would make no sense at all for Apple to buy Sony. They would gain nothing. There is little Sony does that Apple does not do better or would do better if they wanted into that market.

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post #19 of 214
Quote:
Originally Posted by scotty321 View Post

There would be NOTHING AT ALL to be gained by a Sony takeover. Nothing. Sony offers absolutely nOTHING that Apple would want or need.

They have extensive IP. They also have lots of proprietary stuff, like Memory Sticks and Mini Disks. And they make zillions of TV sets, each of which cold have Apple TV built in, to compete against Google TV which is going to come built-in.

Here's what the Financial Times speculates:

It is surmised that Apple is primarily targeting Sony's gaming segment which includes its PlayStation line of products. Apple lacks a significant presence in the gaming industry where Microsoft, with its Xbox line of products, and Nintendo are major players. ...

Another area which could be appealing to Apple is Sony's semiconductor business as Apple attempts to closely integrate its hardware with the software. Sony has developed a new CELL processor with Toshiba and IBM which enhances multi-media performance and vector calculation devices. ...

However, Sony is a diversified company with interests in electronics, gaming, media and financial services. Thus an overall Sony portfolio would not fit into Apple's strategy. Also Sony is a key Google partner; it recently released Google-TV powered HDTV models.
post #20 of 214
Think about it. Two giants one being acquired by the other? May be great for Apple but not so much for Sony. What would they be called in the end Snapple is already taken.
post #21 of 214
Quote:
Originally Posted by yaragrev View Post

Think about it. Two giants one being acquired by the other? May be great for Apple but not so much for Sony. What would they be called in the end Snapple is already taken.

The answer to that is easy (assuming it happened) ... "Apple"
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post #22 of 214
Quote:
Originally Posted by scotty321 View Post

Um, no they are not. Do you even know what you're talking about?

Sony, as a company, is worth $33.6 billion.
Microsoft is worth $217.98 billion.
Apple is worth $282.14 billion.

Just because you may personally have some friends with a Sony Vaio doesn't mean that Sony is bigger than Apple in Europe.

I don't think he meant value..
post #23 of 214
Quote:
Originally Posted by yaragrev View Post

Think about it. Two giants one being acquired by the other? May be great for Apple but not so much for Sony. What would they be called in the end Snapple is already taken.

They should buy Snapple too!
post #24 of 214
Quote:
Originally Posted by scotty321 View Post

Um, no they are not. Do you even know what you're talking about?

Sony, as a company, is worth $33.6 billion.
Microsoft is worth $217.98 billion.
Apple is worth $282.14 billion.

Just because you may personally have some friends with a Sony Vaio doesn't mean that Sony is bigger than Apple in Europe.

Well corrected. Perception can be a funny thing can't it
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post #25 of 214
Quote:
Originally Posted by iMeMine View Post

Agreed. Sony is too arrogant and stubborn to accept a bid and a hostel takeover of such a big name would not fly in Japan - especially after that ninja star incident

But just thinking about an Apple-Sony merger makes one drool over the A/V possibilities.

Just asking ... what part of accepting is required in a hostile take over or were you referring to a hotel in Japan?
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post #26 of 214
It's funny that this goes out now because while reading about what Apple might do with its stash, i immediately thought about Sony. Like Apple, Sony makes both hardware and software. And that's a big deal. They both have a large consumer base but also have a pro division. Sony has some of the best video engineers in the world. They sit on a shipload of patents. Plus Sony owns a major record label as well as a film studio in Hollywood. Sony also has its own store chain. It would make complete sense for Apple to grab it, especially now since Sony's shares are on the down side.
In the 90's, Sony repeatedly tried to work with Apple but somehow could not find ways to collaborate. They wanted the Vaio to use Mac OS. One of Sony's directors reportedly said that 'it was very hard to work with "them"'. And I totally disagree, the corporate cultures are not that different.
post #27 of 214
Quote:
Originally Posted by Ochyming View Post

You do not live in Europe certainly!
Sony is bigger that Microsoft and Apple together in Europe.

Cultural fit between two companies has nothing to do with size (regardless of the merits of the claim that Sony is bigger than Apple in Europe).
post #28 of 214
hahahaha. No.

Stock manipulation at work.
post #29 of 214
Im not a fan of the because they have enough cash to do it they should do it mind set.


Quote:
Originally Posted by AppleInsider View Post

Another possible source for the rumors could be a recent interview former Apple CEO John Sculley did with Bloomberg. Sculley talked about how Apple co-founder Jobs was fascinated by Sony, its products and its manufacturing process. Sculley said that Jobs wanted Apple to be like Sony, not Microsoft.

This rumour reminds me of when my mother would get me a gift based on what I what I liked as a child. I cant imagine that Jobs would want to buy Sony simply because of places they were 20 years ago.
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post #30 of 214
Quote:
Originally Posted by Felman View Post

... ahhh that's why the Apple TV doesn't have BlueRay, you just buy the new iPlayStation and it comes rights with it!

Apple won't be returning to gaming. Oh, and Apple has been on the Blu-Ray board since 2004.

Quote:
But imagine the broadening in Apple's manufaturing capacities...

I can see it now...

Quote:
cameras

Discontinued.

Quote:
hdtvs

Panels reappropriated, then discontinued.

Quote:
what about Sony-Ericson phones?

Discontinued six months before the hypothetical merger takes place as part of the terms OF the merger.

Quote:
Originally Posted by allblue View Post

...Sony computers to Mac OS...

Instantaneously discontinued.

Quote:
Originally Posted by s4mb4 View Post

stupid article. Sony is WAY to big for little ol' Apple to buy them.

Little ol' Apple, the second most valuable company on the planet.
post #31 of 214
Quote:
Originally Posted by Steve-J View Post

They have extensive IP. They also have lots of proprietary stuff, like Memory Sticks and Mini Disks......

I am one of the suckers that bought heavily into their minidisc technology........ the biggest waste of electronics $$ in my life (and I waste a lot of $$ on electronics!). \

And, from what I've read, the proprietary (and bundled) memory stick technology is is one of the key factors that led them down the path to irrelevancy in their consumer products.

So, not very good examples.
post #32 of 214
Good fun an'all but it's never going to happen. There's no upside for Apple. They would have to kill off half the company that they had just paid for. Corporate mergers of that size are never good in the long term; they only occur to enrich the respective boards. Apple's not interested in that sort of nonsense.
post #33 of 214
Well, okay, a lot of new shining things are now being incubated out there in Japan.

Japan Pledges 3D Holography for 2022 World Cup

Still, Sony is not necessarily being behind that.


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People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

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post #34 of 214
Quote:
Originally Posted by anantksundaram View Post

I am one of the suckers that bought heavily into their minidisc technology........ the biggest waste of electronics $$ in my life (and I waste a lot of $$ on electronics!). \

And, from what I've read, the proprietary (and bundled) memory stick technology is is one of the key factors that led them down the path to irrelevancy in their consumer products.

So, not very good examples.

I don't buy Sony products, and I avoid proprietary stuff in general. But the IP could be used to make viable Apple products.

and don't forget the IP they have in the PSP. Apple seems to be doing well with casual gaming on its devices, and Sony has lots of casual gaming titles and tech to built on.

And their console has already licensed bluray ...
post #35 of 214
Quote:
Originally Posted by Tallest Skil View Post

Apple won't be returning to gaming. Oh, and Apple has been on the Blu-Ray board since 2004.



I can see it now...



Discontinued.



Panels reappropriated, then discontinued.



Discontinued six months before the hypothetical merger takes place as part of the terms OF the merger.



Instantaneously discontinued.



Little ol' Apple, the second most valuable company on the planet.

I call BS on the acquisition story...pure stock manipulation...
Sony as a company would have to stop making most of their products! So why would Apple want to buy them? Most of their products would be radically overhauled to meet Apple's product libe? No that would not make good business sense. Buy Sony for their distribution? No they could actually buy an manufacturing company with their large cash reserve. this doesn't make sense....plus Sony would fight them (and lose) but it would be even more costly for Apple...so there is not "win" here for Apple.

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post #36 of 214
The only reason to buy Sony might be for technology and patents. But otherwise, it doesn't seem like a good fit to me. Sony strikes me as a dying concern.

Instead, I think Apple should pay out a dividend and reduce that huge wad of cash a bit -- especially if they are really thinking of wasting it by buying Sony.
post #37 of 214
Wait in line Microsoft, we are buying sony first
post #38 of 214
Quote:
Originally Posted by scotty321 View Post

This is the #1 dumbest Apple acquisition rumor that I have EVER heard in my entire life.

This would NEVER HAPPEN IN A MILLION YEARS.

Any investor that believes this rumor deserves to lose money in the stock market, because they have no idea what they are investing in.

Apple is no longer fascinated by Sony, because Apple has crushed Sony on every single level.

There would be NOTHING AT ALL to be gained by a Sony takeover. Nothing. Sony offers absolutely nOTHING that Apple would want or need.

This rumor is an easy one to fall for.

Playstation console business could help cement Apple as a powerful force in gaming covering handhelds to consoles. And with a little work the playstation would be a heck of a "Super Atv" and we would finally have bluray on a mac. ;-)

Reality- Apple is a leader in hand held gaming and will probably use the same stealth (or accidental) approach to world wide living room domination with apps on Atv and by slowly adding must have features.

Sony pictures- media creation would help drive more Apple hardware sales.
Reality- Jobs already has Disney on board hold outs will eventually give in.

Sony Hardware- Nice but expensive tv's and so-so home audio.

Reality- Apple has plenty of experience with displays and could (IMHO) put together a compelling hdtv if they wanted to. I am positive that Apple can make some great looking, mediocre sounding audio gear. Insert you favorite joke about the Hi-Fi here.

Sony does have product that Apple could use to round out their business. However, Apple could very easily introduce their own competing products for less money then the costs of acquiring Sony. Not to mention the distraction and brain drain from Apple as they try to stop the extension of that moribund dinosaur.

Easy to see how some smart short seller starts whispering rumors and gullible investors fall for it.
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post #39 of 214
Quote:
Originally Posted by scotty321 View Post

Apple is no longer fascinated by Sony, because Apple has crushed Sony on every single level.

From someone whose telling others to know what they're talking about...

Every single level? I must have missed Apple's entry into the TV market. Or the home and car audio/video markets (unless you want to count the discontinued speaker thing or the poorly selling AppleTV). Or the video recording business. Or Apple's music label? Movie studio? TV show division? Gaming division?

Should I continue?
post #40 of 214
Quote:
Originally Posted by bigdaddyp View Post

Playstation console business could help cement Apple as a powerful force in gaming covering handhelds to consoles. And with a little work the playstation would be a heck of a "Super Atv" and we would finally have bluray on a mac. ;-)

Great.
Now explain how to go from being a "powerful force in gaming" to actually making money?

C.
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