Originally Posted by anantksundaram
I'd rather that Apple just kept its cash, than buy a has-been electronics manufacturer from Japan with zero cultural fit.
Originally Posted by Steve-J
They have extensive IP. They also have lots of proprietary stuff, like Memory Sticks and Mini Disks. And they make zillions of TV sets, each of which cold have Apple TV built in, to compete against Google TV which is going to come built-in.
Here's what the Financial Times speculates:
It is surmised that Apple is primarily targeting Sony's gaming segment which includes its PlayStation line of products. Apple lacks a significant presence in the gaming industry where Microsoft, with its Xbox line of products, and Nintendo are major players. ...
Another area which could be appealing to Apple is Sony's semiconductor business as Apple attempts to closely integrate its hardware with the software. Sony has developed a new CELL processor with Toshiba and IBM which enhances multi-media performance and vector calculation devices. ...
However, Sony is a diversified company with interests in electronics, gaming, media and financial services. Thus an overall Sony portfolio would not fit into Apple's strategy. Also Sony is a key Google partner; it recently released Google-TV powered HDTV models.
My Gawd what drooling gibberish from Financial Times.
Console gaming? All they need to do is make a controller and open up apps on AppleTV, maybe shove in a nice GPU to go with the A4 processor and voila... Apple Gaming Console that probably could do better graphics than a PS3 -- whose graphics are dated, pixelated, and just... *sigh*
Semiconductor business? Cell? After the fiasco with the G3, G4, G5 with Motorola and, IBM, somewhere in there? Really? Cell? FFS, man. Which "enhances multi-media performance and vector calculation" -- Does Financial Times even know what these words mean, let alone "multi-media"?
Memory sticks and Mini Discs? Precisely the proprietary storage Apple wants to destroy. (Apple likes its *own* proprietary gear, thank you very much...)
Even if tomorrow every Sony TV came with Apple TV built-in, in all the 50+ or whatever countries where Sony TVs are sold, where are they going to get the content? The content licensing alone is a nightmare. Which iTunes Store *outside the US* has any sort of decent content? UK maybe. Maybe. And where would the infrastructure for all that streaming come from?
The only thing Apple would do after buying Sony would be to discontinue their entire product line, take over all their manufacturing capacity for Apple products, and offload all media ownership/rights/etc to Disney. Oh, and Steve Jobs will personally see to it that Blu-Ray is absolutely dead in 2 years.