Some industry sources speculated that the move was a response to the surprisingly negative reaction to the new Internet television service among major media companies.
The article goes on to describe the trouble Google has been having with lining up cooperative content partners, and how they apparently believe that whatever strategic partnerships have been going on over at You Tube will help out.
Not sure what to make of this, beyond being struck by how Google TV is already being described as "troubled", which is never a good sign. It appears as if Google shipped GTV without actual content deals in place, just expecting the content providers to be fine with it, and they got cut off at the knees.
People often accuse Apple of being arrogant and blame that on why they can't negotiate better content deals, but I think Google is discovering that the TV people are quick to pull the trigger on reprisals.
At any rate, I can't tell if this is just an internal adjustment to get different employees involved, or if they have some idea about combining You Tube and Google TV into some kind of aggregator for everything-- which seems like kind of works the idea that you need a Google TV to manage your consumption.