I believe in the early years of the Mac Apple had 20+% market share. That was when most PCs were still running DOS and Windows was still working out its kinks. And personal computers were mainly used in offices and schools.
From that viewpoint, it's very similar to today's smartphone market. A few years ago smartphone were mostly only for business folks. Apple comes along and makes them easier to use, gains quick market share. It will take time for Android to work out the kinds, but like MS & Windows, they may eventually get it sorted out enough that people choose it over Apple's limited and expensive options.
Nope -- http://arstechnica.com/old/content/2...otal-share.ars.
This is a common mistake made in these types of discussions. Apple's smartphone marketshare is absolutely unprecedented in the company's computer-selling history (iPod is another story, obviously). The Mac was a money loser for its first few years on the market, and the bulk of Apple's profits came from the apple 2 for most of the 1980s. Even the Apple II was not nearly as big of a deal as man people believe today, at least in terms of marketshare.
The huge volume of iPhones that Apple now sells gives them the economies of scale that they never had with the Mac, and the ability to really leverage their vertical integration like never before.