Originally Posted by Quadra 610
Apple is set to dominate consumer tech this decade. Easily.
What are talking about?? Apple never really had an enterprise presence. Why start now? What's the point, when their consumer divisions alone are changing the face of tech almost monthly.
Because, as is well known, consumers are fickle, unlike business and government. While it takes a lot to get those two groups to change, consumers change at the slightest notice. Look at the iPhone vs Android. Almost every article and review says the same thing, that Android phones, while good, aren't as polished or as smooth as iPhones. They also say that the Google Marketplace isn't nearly as good, and that the apps aren't as good. But, Android phones now outsell the iPhone. Why? To a large part, advertising. Consumers, despite what we all like to think about ourselves, are very subject to advertising.
Business and governments are not so easily swayed. The evidence is that Apple is again moving back into enterprise and government. Two years ago, the Mac was about a 2.5% presence in enterprise. As of last year, that number was about 5.5%. That's a doubling in just two years. In addition, Apple is making great efforts to get the iPhone in those markets, and is succeeding very well. Then we have the iPad. One reason given for its success is that it's doing very well in business, with several companies buying thousands of them already, and Gardner recently saying that business should quickly adopt them.
There's no doubt that Apple has an interest, finally, in going back to the enterprise and government. About 50% of all computer sales are there, and more than half of the profits.
Now that Apple has both the mass and credibility as a large enterprise themselves which won't be going away anytime soon (one reason why companies and government dropped them in the mid, late '90's), those groups are looking at Apple more seriously. Lastly, as more students entering college are doing so with Macs, those people will move into business expecting to continue using them. As business have recently become much more open to using what devices their employees are using, and supporting them as well, we'll continue to see more demand for Apple related gear. Then, it turns out that the top people in many companies are using Macs as their own personal computers, as well as using iPads and iPhones.
None of this is being lost on Apple, which is why the deal with systems integrator Unisys, and others earlier.
Don't forget that as Apple continues to embrace standards, they become easier to support. And as their MS integration continues, some of it with the help of MS themselves recently (finally Outlook, and Visual Basic support, even if it isn't yet complete), Apple becomes easier to integrate there as well.
It will cost Apple almost nothing to do this, as so far, except on the software level, they aren't doing anything that really costs them anything, or requires them to change direction. But if they do show that they are succeeding even more there, we may see them do something that would make them even more viable.
This is written on my iPad, which I find easy to type on, except for the position of the keyboard put away key, and the fact that the number keys are too big, and could be made smaller so we could get three more keys, and perhaps several more characters on the main keyboard, such as the "%, $, and @" keys. Oh yeah, a universal spellchack as in OS X would help as I make typo's these days.