Quote:
Originally Posted by
Futuristic 
Of course, they've always been a "consumer electronics company" in the sense that they made their products not only easy to use, but pretty to look at as well; attributes that aren't that meaningful to IT personnel, engineers and computer geeks. I simply meant that when they were "Apple Computer, Inc.", they were primarily a
computer company, but now that they've dropped the "Computer" from their name, they're telling the world that they've shifting their focus from
computers to
consumer electronics.
I think you have the right idea but are stating the wrong message.
When Apple removed Computer from their name they well a long way from "shifting their focus from
computers to
consumer electronics The iPod was already a huge part of their company and had been for years.
On top of that, PCs are consumer products and are, obviously, electronic. We may not define them as CE but if we go back to the original Apple computer that is exactly what Apple was founded on. They brought the computer to the consumer. The Mac with its GUI was the evolution of that, and everything since then has made it easier for the average consumer to use these once-complex devices.
We can split hairs over whether CE are computers that one personally uses, if Macs are PCs and so forth, but at the end of the day Apple did not stop making Macs simply because they dropped the now pointless Computer from their name.