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Verizon debuts TV spot advertising Apple's iPad with MiFi

post #1 of 40
Thread Starter 
In an uncharacteristic move, Apple has allowed its new carrier partner, Verizon, to create its own commercial for the iPad, advertising that the touchscreen tablet can now be bought with a MiFi for on-the-go connectivity.

Verizon debuted the new commercial, entitled "Breakaway," on national TV this week. The largest wireless carrier in the U.S. began selling the Wi-Fi-only iPad, bundled with a 3G MiFi 2200 Intelligent Mobile Hotspot, late last month.

The commercial touts that "all of the magic of iPad" is now available with the "nationwide power and reliability of Verizon." It depicts an iPad user sitting inside a home, but the floor and walls begin to break away, leaving him sitting on a coastline using the device.

The commercial is particularly noteworthy because Apple is a company very controlling of its own image. For example, AT&T, the exclusive carrier of the iPhone in the U.S., does not create its own commercials for Apple's handset.

The commercial could be a sign of things to come: Verizon is widely expected to begin carrying a CDMA version of Apple's iPhone starting in January of 2011. That information has been independently confirmed by The New York Times, The Wall Street Journal, Bloomberg, and Fortune.



It has been reported that control over the iPhone -- including advertising of it -- was a major point of contention between Verizon and Apple in 2005. The carrier and Apple could not come to a deal, and the device debuted on AT&T's network in 2007.

But in order to bring the iPhone to Verizon, Apple may be compromising -- as evidenced by the iPad commercial. Fortune also reported in October that Verizon's iPhone is expected to offer special features, like live TV for customers of Verizon's FiOS cable service.
post #2 of 40
Quote:
Originally Posted by AppleInsider View Post

The commercial is particularly noteworthy because Apple is a company very controlling of its own image.

Hence "all the magic of the iPad". Verizon guys rolling their eyes at it until they get a stern look from the Apple rep overseeing the commercial production.

Quote:
For example, AT&T, the exclusive carrier of the iPhone in the U.S., does not create its own commercials for Apple's handset.

That's just because they're idiots. They couldn't put out a good commercial even if Apple wrote one for them.

Quote:
Verizon is widely expected to begin carrying a CDMA version of Apple's iPhone starting in January of 2011.

Ah, still on that kick. Where've we heard this before? OH! The months leading up to January 2008, 2009, 2010...

Quote:
That information has been independently confirmed by The New York Times, The Wall Street Journal, Bloomberg, and Fortune.

Oh, so Apple told each of them individually that there will be a Verizon iPhone? Apple. Specifically. With proof of this action. Thought so.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #3 of 40
If the compromise is that they let Verizon do their own ads and they keep their hands off the iPhone itself, fine by me.

Quote:
Originally Posted by Tallest Skil View Post

Ah, still on that kick. Where've we heard this before? OH! The months leading up to January 2008, 2009, 2010...

Only because you weren't paying attention. For the past few years, every even mildly credible rumor pointed to late 2010 (so early 2011 is pretty accurate time-wise). Anyone who thinks there were rumors that pointed to anything earlier than that either weren't reading/understanding the rumors, or where foolish enough to have believed the stupidest rumors that were out there.
post #4 of 40
Quote:
Originally Posted by Wiggin View Post

Anyone who thinks there were rumors that pointed to anything earlier than that either weren't reading/understanding the rumors, or where foolish enough to have believed the stupidest rumors that were out there.

I never believed them. Just like I don't believe them now. Zero proof. I'll believe it when Steve Jobs is standing on stage with a Verizon logo on the screen behind him.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #5 of 40
Look Apple is a public company that concedes to the whims of stockholder and wall street pressure. Now I know how much we would like to think of Apple as a kind of maverick but they ain't.
They have to follow the money. That is business.
I also had a feeling that Apple wasn't on Verizon because Verizon wants demonic control over their tech!
But if iphone goes on Verizon I don't think the itunes experience will be the same. And without the finely tuned Apple media ecosystem on the iphone it ain't worth the money IMHO. There would also be a bunch of Verizon effing apps pre-installed. Yuck!
Fu** Vcast!!
post #6 of 40
The camera should come back in 4 hours when the battery for that wifi device wears out.
post #7 of 40
Quote:
Originally Posted by Tallest Skil View Post

I never believed them. Just like I don't believe them now. Zero proof. I'll believe it when Steve Jobs is standing on stage with a Verizon logo on the screen behind him.

True, it all remains to be seen. But you have to admit that the "perfect storm" of rumors has been mounting and all pointing to the next few months. I haven't seen this consistent of a set of rumors for any product since, well, ever.
post #8 of 40
Quote:
Originally Posted by noexpectations View Post

The camera should come back in 4 hours when the battery for that wifi device wears out.

And it should show the other 4 devices that are all sharing the same data plan.
post #9 of 40
Quote:
Originally Posted by noexpectations View Post

The camera should come back in 4 hours when the battery for that wifi device wears out.

Thats when someone makes an attachment to power the MiFI from the iPad. Do you think the USB dongle in the iPad camera connection kit will give power to the Mifi? Just wondering.
post #10 of 40
"If the compromise is that they let Verizon do their own ads and they keep their hands off the iPhone itself, fine by me."

Although rushing to Verizon is not in my future, it would be a huge disappointment to see a Verizon logo on the back.
post #11 of 40
Except for the voiceover mentioning Apple, the ads don't include any Apple logo or branding at the end. So the question is who made that choice? Did Apple refuse to have their logo on a commercial they didn't make, or is it Verizon's demand?
post #12 of 40
Why aren't they advertising price?
post #13 of 40
Quote:
Originally Posted by Tallest Skil View Post

Hence "all the magic of the iPad". Verizon guys rolling their eyes at it until they get a stern look from the Apple rep overseeing the commercial production.

That's just because they're idiots. They couldn't put out a good commercial even if Apple wrote one for them.

There's no doubt that Apple did not give up the right to final approval of any Verizon ads featuring their products. You better believe it. And yes, Verizon's commercials are bloated and repulsive (as bad in their own way as AT&T's). But since Apple must approve these ads, they will be far less so.
post #14 of 40
This is a nice commercial. Odd how there is no Apple logo around, but I like how it conveys openness. Not that Apple is open, but how their network isn't congested like AT&Ts network. At least that's how I read it.
post #15 of 40
Apple needed to keep a little distance from this Verizon advertisement. The selling point of the Verizon ad is the Verizon network, obviously at the expense of Apple's parter AT&T. If/when other providers get the iPhone in the US you might very well see iPhones mentioned in 2 different types of ads: Apple ads that may say "available on AT&T, Verizon, ..." and then AT&T and Verizon ads that mention the iPhone as one of their available devices. Apple shouldn't be funding or being involved in the latter type of ad.
post #16 of 40
Quote:
Originally Posted by Tallest Skil View Post

I never believed them. Just like I don't believe them now. Zero proof. I'll believe it when Steve Jobs is standing on stage with a Verizon logo on the screen behind him.

Look, I understand (but don't share) your skepticism regarding the Verizon iPhone rumors. However, you have to be dishonest to insist that this time is the same as all those other times.

1) Almost all the less fantastical rumors suggested that the original ATT iPhone exclusivity contract was 5 years, but was then reduced to 3 years when ATT stopped revenue sharing with Apple. We have now passed that 3 year time frame.

2) The manufacturing rumors (which tend to be the strongest) point to CDMA iPhones being manufactured. Of course these need not be for Verizon, but still, its more than last time round.

3) Lots of legitimate newspapers have done profiles, and stories on this. Both the NY Times and the WSJ had front page articles on the iPhone coming to Verizon. In the past they have said that "rumors suggest that the iPhone will be coming to Verizon" at best, as opposed to saying their own investigation suggests that.

4) The profile of the Verizon CEO showed a clear desire within Verizon to get the iPhone. Their financial numbers showed why this desire exists.

5) Android is now providing legitimate competition to iOS, something that hadn't existed till about 6 months ago.
post #17 of 40
Quote:
Originally Posted by stevetim View Post

Why aren't they advertising price?

Because they are complex and basically the same as AT&Ts.
post #18 of 40
Quote:
Originally Posted by Tallest Skil View Post

I never believed them. Just like I don't believe them now. Zero proof. I'll believe it when Steve Jobs is standing on stage with a Verizon logo on the screen behind him.

Just curious. Why do you find this so hard to believe? Could you please elaborate a little?
post #19 of 40
Is it because it is an ad for a Verizon product, and not an Apple one?

This isn't an Apple ad, it's an ad touting Verizon thingie
post #20 of 40
Quote:
Originally Posted by Tallest Skil View Post

Ah, still on that kick. Where've we heard this before? OH! The months leading up to January 2008, 2009, 2010...

Oh, so Apple told each of them individually that there will be a Verizon iPhone? Apple. Specifically. With proof of this action. Thought so.

I spent the better part of the past 3 years saying, not going to happen yet, but the last 3 months seems to be overwhelming to me that I cant help but think its likely.

Quote:
Originally Posted by Tallest Skil View Post

I never believed them. Just like I don't believe them now. Zero proof. I'll believe it when Steve Jobs is standing on stage with a Verizon logo on the screen behind him.

Not having proof doesnt mean its not true, and you can certainly hold your ground because the rumours havent been true for the past 3 years running, but there seems to be enough anecdotal and circumstantial evidence from various newspapers in the US to factories in China sourcing parts to even Verizon making a very Apple-like ad that focuses on the iPad more than the Verizon MiFi device, I have to think these rumours are now true.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #21 of 40
this MIFI dingily is not so great for hulu/netflix type streaming on a mac .

Also if VERIZON IS SO WORTHY THEN WHY DOES it refuse to offer support to apple clients with it's FREE WIFI if you get a FIOS DEAL.
Also at work if you get high sped DSL you also get FREE WIFI ,.. WELL you get free wifi if you lover steve balmer .
If you love Steve jobs your fucked ,


Why do windows people reap the good stuff??
and us lonely mac heads suffer ??


in a nutshell I F VERIZON CAN SUPPORT IPAD >>THEN VERIZON CAN SUPPORT MBP .

9

HELLO SPRINT IN 2011
whats in a name ? 
beatles
Reply
whats in a name ? 
beatles
Reply
post #22 of 40
Quote:
Originally Posted by crisss1205 View Post

Thats when someone makes an attachment to power the MiFI from the iPad. Do you think the USB dongle in the iPad camera connection kit will give power to the Mifi? Just wondering.

Unlikely. My understanding is that it doesn't even provide enough power for many card readers. I doubt it would provide enough juice to charge another device's battery.

Quote:
Originally Posted by c4rlob View Post

Except for the voiceover mentioning Apple, the ads don't include any Apple logo or branding at the end. So the question is who made that choice? Did Apple refuse to have their logo on a commercial they didn't make, or is it Verizon's demand?

I doubt there was a demand or refusal by either party. It was a Verizon commercial. Do you see a Motorola logo on ads for the Droid? Does Apple show an ATT logo on their iPad or iPhone ads (not 100% sure on that last one as I never watch ads)?

Quote:
Originally Posted by stevetim View Post

Why aren't they advertising price?

Um, because nobody else does. Why were you expecting it to be shown?

Quote:
Originally Posted by addicted44 View Post

Look, I understand (but don't share) your skepticism regarding the Verizon iPhone rumors. However, you have to be dishonest to insist that this time is the same as all those other times.

1) Almost all the less fantastical rumors suggested that the original ATT iPhone exclusivity contract was 5 years, but was then reduced to 3 years when ATT stopped revenue sharing with Apple. We have now passed that 3 year time frame.

2) The manufacturing rumors (which tend to be the strongest) point to CDMA iPhones being manufactured. Of course these need not be for Verizon, but still, its more than last time round.

3) Lots of legitimate newspapers have done profiles, and stories on this. Both the NY Times and the WSJ had front page articles on the iPhone coming to Verizon. In the past they have said that "rumors suggest that the iPhone will be coming to Verizon" at best, as opposed to saying their own investigation suggests that.

4) The profile of the Verizon CEO showed a clear desire within Verizon to get the iPhone. Their financial numbers showed why this desire exists.

5) Android is now providing legitimate competition to iOS, something that hadn't existed till about 6 months ago.

Also, while Apple doesn't usually address rumors, lately when they start to get out of hand and are untrue Apple has been more willing to make statements to rebuff the rumor. This rumor has gotten enough steam that Apple would almost need to address it head-on if it were untrue due to the wild effect it would have on their stock price and public perception if it were false.
post #23 of 40
Quote:
Originally Posted by Tallest Skil View Post

I never believed them. Just like I don't believe them now. Zero proof. I'll believe it when Steve Jobs is standing on stage with a Verizon logo on the screen behind him.

Typically I feel the same way regarding Apple and its secrets.

However, a move this big is bound to send shock waves and scatter evidence throughout the supply chain... and it has. Apple is going to need a hell of a lot of units at launch, and the supply chain has already been put in motion. And even though everyone was sworn to secrecy, there's no way to prevent all of the worms from leaking out of the can.

I believe that the various media outlets have confirmed with suppliers that XXX million units of XXX were ordered by Apple (on the condition of anonymity).

Thompson
post #24 of 40
Quote:
Originally Posted by Elian Gonzalez View Post

"If the compromise is that they let Verizon do their own ads and they keep their hands off the iPhone itself, fine by me."

Although rushing to Verizon is not in my future, it would be a huge disappointment to see a Verizon logo on the back.

No way that Apple puts another company logo on their HARDWARE. None. Nada. Zero. Zilch.

Thompson
post #25 of 40
Quote:
Originally Posted by ghostface147 View Post

This is a nice commercial. Odd how there is no Apple logo around, but I like how it conveys openness. Not that Apple is open, but how their network isn't congested like AT&Ts network. At least that's how I read it.

This is a very odd commercial. Really it is just a statement that the iPad is now on Verizon. It certainly doesn't advertise the iPad - the only thing it shows is the iPad scrolling, not even surfing. My guess is that Verizon were extremely limited in what they could show and say. Visually the whole thing is very low grade. The deconstruction of the building looks cheap. I think it would have been more effective with just the words "iPad now on Verizon".
post #26 of 40
Quote:
Originally Posted by brucep View Post

this MIFI dingily is not so great for hulu/netflix type streaming on a mac .

Also if VERIZON IS SO WORTHY THEN WHY DOES it refuse to offer support to apple clients with it's FREE WIFI if you get a FIOS DEAL.
Also at work if you get high sped DSL you also get FREE WIFI ,.. WELL you get free wifi if you lover steve balmer .
If you love Steve jobs your fucked ,


Why do windows people reap the good stuff??
and us lonely mac heads suffer ??


in a nutshell I F VERIZON CAN SUPPORT IPAD >>THEN VERIZON CAN SUPPORT MBP .

9

HELLO SPRINT IN 2011




Well... I'm not sure how Verizon could not support Mac on Wifi from its FIOS or DSL... My DSL works fine on my mac over wifi. Are you aware that you do not need the internet to be routed through a computer? Once you set up your wifi access point/router, any wifi capable device will get the wifi signal. Ask any 13 yr old kid to take a look at it for you.
post #27 of 40
Sorry Verizon...but the last thing I need is another "device" to pay for, store, charge, carry, remember to carry or forget to carry.

I carry my iPhone everywhere all the time. At the most, I'll only carry one other item and that would be an iPad!

Best
post #28 of 40
Quote:
Originally Posted by thompr View Post

....And even though everyone was sworn to secrecy, there's no way to prevent all of the worms from leaking out of the can....

LiquidMetal. Worm-proof. It's all starting to make sense.
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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post #29 of 40
Quote:
Originally Posted by malax View Post

Because they are complex and basically the same as AT&Ts.

Or slightly worse.
post #30 of 40
Quote:
Originally Posted by addicted44 View Post

1) Almost all the less fantastical rumors suggested that the original ATT iPhone exclusivity contract was 5 years, but was then reduced to 3 years when ATT stopped revenue sharing with Apple. We have now passed that 3 year time frame.

I agree that the original 5 year contract is no longer in effect.

Quote:
2) The manufacturing rumors (which tend to be the strongest) point to CDMA iPhones being manufactured.

So show me a logic board.

Quote:
3) Lots of legitimate newspapers have done profiles, and stories on this. Both the NY Times and the WSJ had front page articles on the iPhone coming to Verizon. In the past they have said that "rumors suggest that the iPhone will be coming to Verizon" at best, as opposed to saying their own investigation suggests that.

I miss the days when journalists had to cite sources or show proof.

Quote:
4) The profile of the Verizon CEO showed a clear desire within Verizon to get the iPhone. Their financial numbers showed why this desire exists.

So have Sprint's CEO and T-Mobile's CEO.

Quote:
Originally Posted by Curmudgeon View Post

Just curious. Why do you find this so hard to believe? Could you please elaborate a little?

Years of following the Mac rumor community have shown me that it's idiotic to believe anything that Steve doesn't tell us himself. Also, anyone who believes anything is perpetually ridiculed for their one mistake thereafter.

Quote:
Originally Posted by thompr View Post

No way that Apple puts another company logo on their HARDWARE. None. Nada. Zero. Zilch.

What. Have. We. Here.



Quote:
Originally Posted by christopher126 View Post

Sorry Verizon...but the last thing I need is another "device" to pay for, store, charge, carry, remember to carry or forget to carry.

I carry my iPhone everywhere all the time. At the most, I'll only carry one other item and that would be an iPad!

Best

So install the Mi-Fi inside the iPad like that one guy did.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #31 of 40
Quote:
Originally Posted by Tallest Skil View Post


What. Have. We. Here.



That was HP's hardware. They had it built. They sold it. Apple licensed it to them for a bit.

Update: Begging pardon... but apparently I was incorrect. (I checked Wikipedia.) Then perhaps I should rephrase...

No way Apple puts another company's logo on their HARDWARE... ever again! None. Nada. Zero. Zilch.


Thompson

P.S. It's not like Apple needs to increase distribution points by using other hardware manufacturers anymore, like in the early 2000's with the iPod.
post #32 of 40
Surprised no one has said this... but this commercial is a lie!

... you can't really use the iPad out in direct daylight!
HAHAHAHA

I love my iPad, but outside, I can't see shiz.

I'm SO SUING VERIZON! no... wait, I suppose it's cooler to sue Apple...

FALSE ADVERTISEMENT!! FALSE ADVERTISEMENT!!

post #33 of 40
Quote:
Originally Posted by jhyson View Post




Well... I'm not sure how Verizon could not support Mac on Wifi from its FIOS or DSL... My DSL works fine on my mac over wifi. Are you aware that you do not need the internet to be routed through a computer? Once you set up your wifi access point/router, any wifi capable device will get the wifi signal. Ask any 13 yr old kid to take a look at it for you.

While the original poster may not have worded it the best, it was clear to me that he was talking about a Mac accessing Verizon's public wi-fi network, not the network you set up in your own home. Perhaps you should find a 13-year old kid to interpret other people's posts for you before you reply so harshly and embarrass yourself..
post #34 of 40
Quote:
Originally Posted by thompr View Post

No way that Apple puts another company logo on their HARDWARE. None. Nada. Zero. Zilch.

Thompson

Then they won't....... & if you live in a city you'll be able to now make a decent phone call.
Move on.
post #35 of 40
Quote:
Originally Posted by theobold View Post

Then they won't....... & if you live in a city you'll be able to now make a decent phone call.
Move on.

I was only answering a specific person's stated concern that the Verizon logo would be on the back. (Read the snippet I quoted.) Nothing more. You move on.

Thompson
post #36 of 40
Quote:
Originally Posted by ghostface147 View Post

This is a nice commercial. Odd how there is no Apple logo around, but I like how it conveys openness. Not that Apple is open, but how their network isn't congested like AT&Ts network. At least that's how I read it.

Ah, the mythical concept of "openness" in technology today.
post #37 of 40
Seriously though, seems to be a very sanitised ad... You can clearly see the hand of Apple in it everywhere. From the way he sits to the minimalist concept.

By the way, if he is at home, why does he need MiFi? Maybe they could have shown walking out of the house in the city straight into the coastline to make that "portable magic" concept stronger.
post #38 of 40
Quote:
Originally Posted by Matthias03 View Post

Surprised no one has said this... but this commercial is a lie!

... you can't really use the iPad out in direct daylight!
HAHAHAHA

I love my iPad, but outside, I can't see shiz.

I'm SO SUING VERIZON! no... wait, I suppose it's cooler to sue Apple...

FALSE ADVERTISEMENT!! FALSE ADVERTISEMENT!!


I'm suing Apple because they don't provide nice chairs like that on coastal lookout points, or, if you look closely, it's a golf course tee box... In which case I'll sue because the golf course won't let you just sit on the tee box and use your iPad!
post #39 of 40
Last serial post, Apologies. It's hard to deal with really large chunks of text in a simple form text box on the iPad.

Quote:
Originally Posted by Wiggin View Post

Also, while Apple doesn't usually address rumors, lately when they start to get out of hand and are untrue Apple has been more willing to make statements to rebuff the rumor. This rumor has gotten enough steam that Apple would almost need to address it head-on if it were untrue due to the wild effect it would have on their stock price and public perception if it were false.

That's how f***d up the financial system is. Don't bother to trade on fundamentals or valid product pipelines. Just have Wall Street dictate what companies should and shouldn't do by "pricing in" these expectations. Heck, it worked on the government... Quantitative Easing 2 was so "priced" into the markets that the Fed had no choice but to do it. To not do it would have "disappointed" Wall Street and made everything worse, because Wall Street essentially dictated to the government what it wanted the Fed to do.
post #40 of 40
Quote:
Originally Posted by nvidia2008 View Post

By the way, if he is at home, why does he need MiFi? Maybe they could have shown walking out of the house in the city straight into the coastline to make that "portable magic" concept stronger.

That was the point of the walls flying away and leaving the person sitting there with nothing but nature around him. It's a message that it will work while at home AND away from WiFi.

Thompson
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