Originally Posted by MarkAllan
I guess all Apple needs to do to counter this commercial is create create one of their own showing what happens on the flight when PC only gets halfway through the film before his battery dies - the Mac can carry on to the end of the film and beyond because his film is an HD download from iTunes.
Or what would work even better is to announced that in conjunction with groups X, Y and Z, Apple proudly announces a new SuperHD format -- 1080p video with 5.1 audio and only a 25% increase in file sizes over their regular HD offers. And a new HD Extras that would allow studios to create digital copies that are just like their Blu-ray discs. Major Studios A, B and C are already on board to support both the new SuperHD format and the HD Extras on iTunes.
Then all the arguments about 'but blu-ray has better video' and 'blu-ray has better sound' and 'they don't have all the features as the real disks in the digital copies' are greatly weakened.
so you would have SD for your phone/touch, HD for your ipad/computer and SuperHD for your Apple TV/computer to pick from.
Originally Posted by Scaramanga89
as there's no real reason or excuse for the lack of Blu-Ray support for Mac, other than "licensing issues" which means Jobs didn't get his own way and all the pie.
No it means there were licensing issues. Up until perhaps 8 months ago, licensing was broken up into several groups and was a complete mess.
His assertion that BR is a dead format is bollocks,
Even Microsoft has publicly said they don't feel it is a long term format and it will be replaced by downloads.
Anyone who says that there's no difference with that and downloaded or streaming content is also misinformed,
Actually a great deal of the general public can't tell the difference between a 720p and a 1080p video. Particularly when you are looking at it on a 15 inch laptop screen.
Originally Posted by irnchriz
Big whoop, I have loads of Blu-Rays but no inclination to watch them on my Mac.
You will find that many folks are the same way. They buy BR to play on their big ass 50 inch tv with the mega sound system. Not some little laptop with a pair of headphones.
Originally Posted by Scaramanga89
I'l bet if you surveyed a random sample of Mac owners, not the fanatics on the boards here, and asked them did the want BR the majority would say yes.
And I bet the majority, as much as 99%, would say they don't care. Mac Mini users included. Folks using any Mac as a HTPC is a small group compared to the whole. And even then many of them would tell you that they set up such a system to avoid DVD players and such and all they would do is rip the blu-ray so hooking up an external drive is fine.
Originally Posted by jeffharris
As for iTunes streaming of HD content... it's only 720p, NOT FULL-HD - 1920 x 1080.
For me, that just doesn't cut it.
for most it is just fine. They can't even see the difference generally.
Originally Posted by StLBluesFan
Exactly. Yet another example of Apple actually limiting choice on their products. Blu-ray? You don't need it, whatever you may actually think! Cue the painfully silly defensive responses . . .
And yet look at the sales on their pathetic machines that don't have blu-ray. On those ipads, such a stupid toy. Apparently the general public will buy that crap anyway even though it is 'substandard' since it lacks blu-ray.
Originally Posted by dreyfus2
We really can't know the answer. It may be related to reasonable bandwidth requirements, to avoid telcos getting up in arms, or simply a licensing issue (most likely). Remember that Apple uses FairPlay to protect content, which is not a generally supported DRM mechanism for the studios.
Remember that the studios are pushing Netflix etc to wait as much as 60 days before they can rent new movies, all because the Studios want the discs to sell and believe they are not because its too easy to just rent right away. That is likely a factor as well