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New Windows 7 ad criticizes Apple's lack of Blu-ray support on Mac - Page 3
I mean come on, I've been a mac enthusiest for years and always see people saying "Lord Jobs" or "papa jobs"... I don't bring this observation up to find out why people do it, because any senseless dolt can hear the under-toned message behind the snarky bit and automatically figure it out.
But It's uncalled for. Even if the assembled multitude of folks on a MAC RUMOR forum have a somewhat biased view, the connection is at the very most ephemeral.
When someone uses a reference like that, I see any basis for an intelligent argument or point made just tossed out the window.
Ultimately, it's the consumers choice as to what is followed or believed in. APPLE can only assume a correct road map for what we want and implement the paving of such. IF it works, great! If not, they try again.
That's not godly like. That's not lord like. That's far from Steve or Apple creating a "reality distortion field"... That's just fucking business.
Ahem.

We do not know this for sure. Apple, is not using AACS, so we can't tell if they are affected by this change without knowing their actual contracts with the rights holders. It is possible, but it could also be a voluntary move to not affect future licensing negotiations.
True, we don't know this for sure. The analog sunset is supposed to apply to set-top HD boxes like HD cable boxes and satellite receivers as well, but I don't know how this applies to the 720p content from iTunes.
Ignoring the childish jab at Jobs and the juvenile "analysis" here ... are you even aware what the "licensing issues" are?
BluRay on a Mac would mean Apple ascribing to built-in permanent and un-removeable hardware DRM on all their products, every laptop, and every computer they make.
Microsoft of course agreed to this in a New York minute because, hey they don't make hardware and they are the Kings of DRM anyway. They actually like it and think all their end consumers should be saddled with it either in software or (better yet!) right in the hardware.
People are always so short sighted. They just think "I have a BluRay movie, I want to watch it." They don't ever understand what the issues are or what is going on behind the scenes. Apple should be applauded for their stance on hardware DRM and BluRay, at least they are trying to do the best thing for their customers.
Microsoft doesn't give a rats ass about the end consumer, their customers are the studios, and the corporations. But somehow this is translated in the press to "MS loves their customers cause they give them BluRay," and "Apple hates BluRay and wants to control the world."

Plus you're asking for trouble at customs if you take discs onto a plane as they may think you're importing them given that you will likely take more than one disc. Although a flight may only last an hour, waiting 2 or more hours in the airport on top is very tedious and movies make it so much easier. An iPad or iPhone is a much better solution for travelling, even a Macbook Air is better because not only do discs pad out your luggage, laptops with optical drives are thicker and have larger power adaptors.
You could tell the advert was made on a PC too from the style of it. Just dull, uninspired, stop motion (usually very amateur looking), lame voice acting.
What's interesting about Microsoft is they seem to be so happy identifying themselves as being lame. 'I'm a PC and I sell fish'. Rather than try to be better, they want people to be happy and content being lame - that just ain't going to work. More free advertising for Apple.
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Please refrain from putting words into my mouth, and leave the education of my kids to me and my lady.
I do not own a single pirated movie, software or song. I was talking exclusively about protecting my investment in content I have legally purchased.
The problem here is that legislators, almost world-wide, are cowards and treat the movie industry different from anybody else. I can legally make backups of software, I can legally make backups of music CDs, I can legally copy or scan excerpts from books or magazines... heck, in most countries I even have to pay a flat copyright levy on hard drives, scanners and disk burners to cover for that. Still, the movie industry is allowed to deny me any fair use? But at least it seems they can always rely on people to even justify that nonsense...
I'll agree with you when I can stream Avatar and many thousands of other films with 45mbit 1080p video with lossless DTS Master audio, and 4-10 hours of behind the scenes extras on tap.
Unless I've missed something there is no service that offers even 10% of that through streaming. Therefore, discs are alive and well, and will continue to be until a) vastly superior streaming services are available, b) network speeds across the world increase from their current average of 2-4mbit, to 50mbit+, and c) studios actually give a damn about streaming.
How long will that take? 10 years? 15 perhaps? Get used to blu-rays, as they aren't going anywhere.

You can of course, download a super compressed 720p movie through iTunes or other services on PCs as well.
I'd take the blu-ray any day though. 45mbits of 1080p glory is in a league of it's own, and makes 'HD' downloads look hilariously bad. The only downloads which look respectable are the 1080p Zune store downloads on the Xbox 360.
Apple don't have a leg to stand on here. The only way to get 1080p content onto a Mac, is either to install Windows 7, or download BD ripps via bittorent.
When it comes to renting movies, or even purchasing them, the majority of people value convenience over quality most of the time (with specific exceptions for the occasional visual feast that you may watch more than once to revel in its visual glory). But as for the folks that don't fall in that category, i.e. they want ALL of their movies, purchased or rented, to be 1080p ALL the time...
why is it they can't see that most folks aren't like that?
Thompson
isn't that the way with all consumerism? is it the job of all the people buying everything to know everything? most people buy what they want either because they are told on tv and radio to buy it, have a friend that uses it, or family. overall, when they buy it they want it to work. most people don't plod over the fact it was made in china by kids getting a nickel a day or working in suicidal conditions. they just want it to work.
not everybody is technically oriented or knows everything behind the scenes that makes things tick. but should they be expected to?

you might want to inform netflix and blockbuster. they haven't heard that news yet.
just because you may not use them doesn't mean you or your opinion reflect the whole of the population. a lot of people still buy/rent dvd and blu-ray because either streaming just isn't there or they want a full hd experience at home.
I pay for a 30Mbit internet connection at home and even with those kinds of speeds, I still get hiccups when streaming stuff from Netflix. That, and some of their HD programs don't show properly as if they screwed up the frame rate when they re-encoded it for streaming. So, in my experience, streaming isn't quite there yet.

I pay for a 30Mbit internet connection at home and even with those kinds of speeds, I still get hiccups when streaming stuff from Netflix. That, and some of their HD programs don't show properly as if they screwed up the frame rate when they re-encoded it for streaming. So, in my experience, streaming isn't quite there yet.
I have FIOS at home, streaming seems perfectly fine to me, maybe you have local issues with your network you should look into.

What's interesting about Microsoft is they seem to be so happy identifying themselves as being lame. 'I'm a PC and I sell fish'. Rather than try to be better, they want people to be happy and content being lame - that just ain't going to work. More free advertising for Apple.
Only could a die hard Apple defender turn the ability to play the highest quality HD video on the planet in a negative point. Well done there, you may now collect your pay cheque.

I'll agree with you when I can stream Avatar and many thousands of other films with 45mbit 1080p video with lossless DTS Master audio, and 4-10 hours of behind the scenes extras on tap.
Unless I've missed something there is no service that offers even 10% of that through streaming. Therefore, discs are alive and well, and will continue to be until a) vastly superior streaming services are available, b) network speeds across the world increase from their current average of 2-4mbit, to 50mbit+, and c) studios actually give a damn about streaming.
How long will that take? 10 years? 15 perhaps? Get used to blu-rays, as they aren't going anywhere.
Exactly true. BlueRays aren't going anywhere. They aren't dead, but neither are they going to be mainstream like DVD before it. And there's little reason for Apple to make it a feature of a laptop, which is the actual point of this commercial, regardless of how we have moved on a tangent from it.
Thompson
The quickest way to lose an argument is to take the low road. Or more precisely, you can have all the facts on your side, but still lose your audience.

When it comes to renting movies, or even purchasing them, the majority of people value convenience over quality most of the time (with specific exceptions for the occasional visual feast that you may watch more than once to revel in its visual glory). But as for the folks that don't fall in that category, i.e. they want ALL of their movies, purchased or rented, to be 1080p ALL the time...
why is it they can't see that most folks aren't like that?
Thompson
That's why the compact disc lost to the audio cassette, why the DVD lost to the video tape, why Blu-Ray isn't being adopted just as quickly as DVD was...
Oh hang on...
Quality does count, and HD downloads just don't cut it yet. I'm sure they will in time, but at present most of them look terrible. That is of course, assuming you can even get HD downloads at all - most of the download services here in the UK aren't even SD yet.

so you would rather watch a film on a 3" screen than a 17"screen? Enjoy that experience.
That's what amazes me about this site, and I realise it's a fan site, but Jobs could gun some clown down in the street and you would all attempt to justify it. I have used macs for the last five years, I love them, I have an iPad, Apple tv and used to have an iPhone, but some things are just some things. This isn't about giving you a better alternative, as there isn't one to BR. None exist. I'm not talking portability here, I'm talking sitting at home in front of a 50" screen and getting streamed 720P when you could have 1080P, and hoping your internet holds up.
It's like the person yesterday defending the removal of the backlit keyboard on the new 13" Air by saying we should all learn to touch type. So removing a feature that was there from the satrt is an effort to improve our Office skills? How charming.
It's like a sketch from The Fast Show.
And you are realising this is a fansite, but still rides this dead horse? You seem clever enough in your writing, and at the same time you contradict yourself. There are so many of your kind that struggles to keep themselves "neutral" in any way - not arguing for one side or another. And when people do take sides, they criticise prople for doing just that. Full of contradictions all the way. I wonder what personality you have.

So you find that to be convenience option you want, but most people aren’t going to want to spend an excessive amount of money to pay for a Blu-ray player to watch the occasional movie on their notebook.
Try this math:
If that number is higher than the per month cost of that Blu-ray drive then it would be likely be a net savings for you, but looking at the aforementioned rate of sales of Blu-ray over DVD, and popularity of digital streaming and downloads over all optical media, it’s simply not true for many so the questions remain: Why should Apple support something just because you want it? Why should Apple support something that competes with their focus and goals, and doesn’t positively affect their bottom line.Take what would be the minimum upgrade cost for a 9.5mm Blu-ray drive from Apple, which is $500 —though likely be more due to the requirement for a slot-loading drive — and divide that number by the number of months you’d use that computer (I think 2.5 years is average).
Now take the number of Blu-ray videos you own, divide by the number of months it took you to acquire them. Now we have a Blu-ray median of what you watch in a month, based on a single viewing (which is how most adults watch a movie). Multiple that number by the $3.99.
PS: You’ve focused on Blu-ray support but you haven’t once mentioned AACS support which is essential for playback of studio Blu-ray titles. All you’ve done is bellyache that Apple should offer the HW directly.
PPS: Anyone who wants to simplify or correct my maths please do so as I only wrote that a single thought without any calculations. It’s just a reference point.
Sorry, little hard to follow, are you presuming people want an Apple BR drive to use only at home? As a home player? If so you are correct, doesn't make sense.
But what if your factor in, when not at home and not even where you can stream... IMO that would be one possible take on this whole discussion. Its a convenience thing for on the road, people using their own BR content... on the road etc. (didn't someone say they were a mobile computing company?)
Should Apple support something that 'me' the consumer wants. Well if it would make sense, if they offer the older similar standard and if the demand is there to make the business decision.
I don't know Apples business calcs or methods or goals, but there has been reports of Steve saying doesn't like paying the BR royalties. Which does not mean it would not be profitable or do-able.
Is the demand for BR player(real or illusionary.. ooh Blue ray) enough to warrent an Apple BR drive? well the arguements seen on this board show there is an active interest, whether anyone thinks it makes 'logical' sense or not. I presume companies don't always sell what consumers need, but sometimes sell what the consumer wants (which is need by default?)?
Personally, don't have any dog in this fight, I want an ability to 'EASILY AND LEGALLY' copy DVD BR etc for mobile use, but it sure 'seems' to make sense to at least offer a drive as an option until then.
Nope, my network is solid on the intranet side. I can stream full 1080p high bitrate MKV files from my Mac to my WDTV Live box with a problem. I actually think it's Netflix. They've sent me emails saying "sorry you had trouble watching streamed content" without me even complaining about it.

Exactly true. BlueRays aren't going anywhere. They aren't dead, but neither are they going to be mainstream like DVD before it. And there's little reason for Apple to make it a feature of a laptop, which is the actual point of this commercial, regardless of how we have moved on a tangent from it.
Thompson
i'd disagree. i think the PS3 has had a big hand bringing blu-rays to the masses. It';s slowly becoming a much more mainstream solution then most thought it would be. if there were no blu-ray support in the ps3, blu-ray would still be an elite media that only a few people used.
with the big change in the number of releases, you can see blu-ray slowly taking over store shelf space, and slowly growing. no, it won't be like when dvd replaced vhs, but it is happening and still is growing.
apple sometimes is in a world of it's own when it comes to making choices. i would have an appletv if it supported dnla (which i don't believe it does) since i have two nas units with my personally owned movies on them. why they wouldn't include dnla support is beyond me, unless they want itunes to have a stranglehold on what you can watch.
On the contrary. Blockbuster is hearing it loud and clear, as their whole business model is getting torched. Underlying the rise of Netflix over Blockbuster is a fundamental fact: people want their movies as cheaply and conveniently as possible. With respect to the convenience aspect, streaming is the answer for that, and primary reason that Netflix still sends out DVDs in the mail is because the studios are frightened of the streaming model.
Most people that still rent DVDs do so because streaming isn't available for the flick they want to watch.
Most people that rent Blu-Rays do so because they are videophiles and are in the minority.
Thompson
How about the fact that Apple is on the Blu-ray Disc Association's board of directors, but still does not include Blu-ray in its own computers?
http://www.apple.com/pr/library/2005/mar/10blu-ray.html

On the contrary. Blockbuster is hearing it loud and clear, as their whole business model is getting torched. Underlying the rise of Netflix over Blockbuster is a fundamental fact: people want their movies as cheaply and conveniently as possible. With respect to the convenience aspect, streaming is the answer for that, and primary reason that Netflix still sends out DVDs in the mail is because the studios are frightened of the streaming model.
Most people that still rent DVDs do so because streaming isn't available for the flick they want to watch.
Most people that rent Blu-Rays do so because they are videophiles and are in the minority.
Thompson
most people that rent dvds do not have the option to stream because they do not live in areas with a solid infrastructure so they can have high speed internet. People seem to forget that not everyone can get fast internet, and not everyone lives in supported areas.
i find most the people i know, like me that like blu-ray isn't for the video itself but for the audio and the full experience. i've seen plenty of poor blu-ray transfers video wise, but on the same note, there are some incredible audio transfers that make the whole experience worth it.

How about the fact that Apple is on the Blu-ray Disc Association's board of directors, but still does not include Blu-ray in its own computers?
http://www.apple.com/pr/library/2005/mar/10blu-ray.html
Well, who knows if they still are. That was 5 years ago after all.
It's funny you should say that. I bought a Sony BD player w/wifi about a year ago since I have a 52-inch TV and thought that it would be a good investment.
Since then, I have watched exactly one BD movie
The worst use of $250 that I can (recently) recall.
\
So you find that to be convenience option you want, but most people arent going to want to spend an excessive amount of money to pay for a Blu-ray player to watch the occasional movie on their notebook.
Try this math:
If that number is higher than the per month cost of that Blu-ray drive then it would be likely be a net savings for you, but looking at the aforementioned rate of sales of Blu-ray over DVD, and popularity of digital streaming and downloads over all optical media, its simply not true for many so the questions remain: Why should Apple support something just because you want it? Why should Apple support something that competes with their focus and goals, and doesnt positively affect their bottom line.Take what would be the minimum upgrade cost for a 9.5mm Blu-ray drive from Apple, which is $500 though likely be more due to the requirement for a slot-loading drive and divide that number by the number of months youd use that computer (I think 2.5 years is average).
Now take the number of Blu-ray videos you own, divide by the number of months it took you to acquire them. Now we have a Blu-ray median of what you watch in a month, based on a single viewing (which is how most adults watch a movie). Multiple that number by the $3.99.
PS: Youve focused on Blu-ray support but you havent once mentioned AACS support which is essential for playback of studio Blu-ray titles. All youve done is bellyache that Apple should offer the HW directly.
PPS: Anyone who wants to simplify or correct my maths please do so as I only wrote that a single thought without any calculations. Its just a reference point.
Why should Apple support something just because you want it? Why should Apple support something that competes with their focus and goals, and doesnt positively affect their bottom line.
That sums it up, it's got nothing at all to do with the customer, but you TRY and play it off as if it were.
I've read a lot of your posts here over the last couple of years mate, if you aren't on here pontificating about something or other in an overly verbose manner you are shouting the odds that your Apple stock has gone up. if you're clever, well done, so am I and the majority of the people on here. Give yourself a medal, but get your head out out of your ass to help you pin it on.
well first i have to say, macs do have long battery life,
but since when was Sony the only company that used BD drives as an upgade option?
also:http://www.notebookcheck.net/Review-...k.40121.0.html
it gets 1:45 of battery life with blue-ray, with a small battery, if you planned to use it on airplanes you would usually upgrade the battery, multiplying the battery life by 1.5-2.5 times.
i do agree that macs are more economical on flights and other travel with batteries
on that note, some pc's can achieve "over 9 hours (xps 15) which translates to 3+ hours of BR.....
MS failed with this one, still, its better than it funeral
PC means personal computer.
i have processing issues, mostly trying to get my ideas into speech and text.
if i say something confusing please tell me!
PC means personal computer.
i have processing issues, mostly trying to get my ideas into speech and text.
if i say something confusing please tell me!
What movie?

"Lord Jobs?" Really? Seriously? Give me a break!
I mean come on, I've been a mac enthusiest for years and always see people saying "Lord Jobs" or "papa jobs"... I don't bring this observation up to find out why people do it, because any senseless dolt can hear the under-toned message behind the snarky bit and automatically figure it out.
But It's uncalled for. Even if the assembled multitude of folks on a MAC RUMOR forum have a somewhat biased view, the connection is at the very most ephemeral.
When someone uses a reference like that, I see any basis for an intelligent argument or point made just tossed out the window.
Ultimately, it's the consumers choice as to what is followed or believed in. APPLE can only assume a correct road map for what we want and implement the paving of such. IF it works, great! If not, they try again.
That's not godly like. That's not lord like. That's far from Steve or Apple creating a "reality distortion field"... That's just fucking business.
Ahem.
"APPLE can only assume a correct road map for what we want" . Ahem indeed son.

Sorry, little hard to follow, are you presuming people want an Apple BR drive to use only at home? As a home player? If so you are correct, doesn't make sense.
But what if your factor in, when not at home and not even where you can stream... IMO that would be one possible take on this whole discussion. Its a convenience thing for on the road, people using their own BR content... on the road etc. (didn't someone say they were a mobile computing company?)
I formatted the usage pattern for when you are truly mobile. The convenience off having one format to rule them all simply doesnt work out for most considering the cost and power usage involved compared to other methods. There is a reason why digital downloads and streaming is so much more popular than all physical media combined: its the most common convenience that people look for.
I don't know Apples business calcs or methods or goals, but there has been reports of Steve saying doesn't like paying the BR royalties. Which does not mean it would not be profitable or do-able.
Is the demand for BR player(real or illusionary.. ooh Blue ray) enough to warrent an Apple BR drive? well the arguements seen on this board show there is an active interest, whether anyone thinks it makes 'logical' sense or not. I presume companies don't always sell what consumers need, but sometimes sell what the consumer wants (which is need by default?)?
Its pretty simple to figure out their goals, which are the arguments Ive been trying to bring up in thing thread (and all such threads) that people complain (or foolishly expect) Apple to adopt Blu-ray. Its the end of 2010 and they dont even support AACS, so even the suggestion of Apple ( a company focused on svelte, power efficient designs) investing in 9.5mm ultra-slim sloat-laoding Blu-ray drives is silly.
Neither do I. Personally, I wish they would adopt it just to shut people up (though theyd surely bitch about the cost of the drives), but it wont change my Mac buying habits, their stock price, or anything else. Itll just be a mostly ignored option.
As for legally copying video, that wont likely to happen for a very, very, very long time.
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Movies on Television... Video Tape... DVD... Blu-Ray... Streaming and/or Downloads...
Here's the problem with the Blu-ray step in that technology advancement chain: unlike the others in the chain, it offers NO increase in convenience relative to its predecessor (the DVD). Furthermore, with respect to quality, its predecessor (the DVD) is GOOD ENOUGH for the majority of users most of the time. That means that the value proposition for most people to try Blu-ray is really unclear, hence a slower penetration for Blu-ray than the technologies that preceded it. Then along comes downloads, which undeniably ratchet the convenience factor up to unprecedented levels. But the quality factor remains at DVD level for now, or perhaps even at SD level! But people are using it anyway and liking it. I rent shows or movies on demand via Comcast all of the time, and I never pay the extra buck for high definition. You may, but I would wager most people choose like I do.
Here's my take: most people will skip purchasing a Blu-ray player of any kind, unless it comes along for the ride with a game player. And many of those will never purchase or rent a Blu-ray disk.
For those of you that do otherwise, I understand your motivation... but I don't think you will ever be in the majority.
Thompson
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The last time I tried to watch a movie on a Laptop on a flight was fine -- up until about a minute in, when the guy in front of me reclined his seat back all the way.
I am 6'1" tall and could not scrunch my body into any position to watch a movie on the laptop -- but what little I saw looked great in hi-res!
.
– Alan Kay –
– Alan Kay –
Fair enough to point out that oversight on my part, but it only further supports my point: when (and if) given a choice, people would choose streaming over DVDs.

i find most the people i know, like me that like blu-ray isn't for the video itself but for the audio and the full experience. i've seen plenty of poor blu-ray transfers video wise, but on the same note, there are some incredible audio transfers that make the whole experience worth it.
Thank you again for pointing out that my example was incomplete, but again, it only further supports my point. You are both a videophile AND an audiophile. But you are in the minority if you are a person that so cherishes it that you would require it even on your laptop. (You know, the point of this commercial and article?)
Thompson

most people that rent dvds do not have the option to stream because they do not live in areas with a solid infrastructure so they can have high speed internet. People seem to forget that not everyone can get fast internet, and not everyone lives in supported areas.
i find most the people i know, like me that like blu-ray isn't for the video itself but for the audio and the full experience. i've seen plenty of poor blu-ray transfers video wise, but on the same note, there are some incredible audio transfers that make the whole experience worth it.
HOLLER! Audio is something to be amazed by - and when done right the digital transfer can be supreme but when its not well its about as equal to its dvd counter... Some people do enjoy the experience of a movie and some people would just as well download a 200p wmv file of a bootleg cam shoot of the movie in the theatre with people getting up and throwing popcorn in the video. High brow - low brow.
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Best reply so far. Brilliant!
I could not said it better myself.


The last time I tried to watch a movie on a Laptop on a flight was fine -- up until about a minute in, when the guy in front of me reclined his seat back all the way.
I am 6'1" tall and could not scrunch my body into any position to watch a movie on the laptop -- but what little I saw looked great in hi-res!
.
All my movie watching on the plane has been a wonderful experience on the iPad... even when people lean back their seats! :-)
Thompson
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