Originally Posted by hlfnlsn
Sorry, but while I understand the historical relevance of the beatles (I mean people lost their mind over these guys in the 60's) from the stand point of just being part of history, I think they have always been overrated. Not saying their music is not well written and note worthy, but the hysteria that surrounded them back then and the hype they get today I think is overrated.
hysteria and hype are always overrated, by definition, whatever the era. look at today's hysteria and hype topics ... it's everywhere. yuck.
but you take them out of context, and context is what makes history. you could certainly say the same of Elvis. the importance of both is they represented cultural era breakthroughs in the global public mind, and that opened the door to a whole new wave of not just musical expansion but social as well. they were just symbols, yes, but symbols are essential to consummate change. someone has to play the role ...
as pop song writers - which was really their music category, not "rock" - lennon/mccartney are up there with the other 20th century masters someplace. you can debate the ranking ...
what we are seeing today is a first class job of marketing still-potent memories. i was wondering what will be the total sales over the holidays. there might be 100 million Beatle fans worldwide, and they might buy an average of one album/10 songs each. that would total a gross of $1.4 billion. with actual costs - mainly advertising - of just a few %, there will be a lot of loot to split up.
and by the time Apple's exclusive ends whenever next year, probably 80% of the potential sales will have been made, leaving just leftovers for all the others. slick business on Apple's part.
btw, Apple is also smartly using the Beatles to showcase its iTunes LP and Ping features.