[QUOTE=halfyearsun;1753638]The fact that a gold master is in the hands of developers would be a significant difference./QUOTE]
I do not necessarily disagree, but the poster said that he only wanted to believe in shipping products, which iOS 4.2 is not.
Originally Posted by halfyearsun
Beyond that, the marketing philosophy behind the playbook borrows from the concepts that created vaporware. Announce a product long before anybody can get a hands on demo (their introduction video didn't even show the real product, it showed renderings) in an attempt to keep people from buying from the competitor.
I am not sure what you mean by "long before." They announced the product (yes, they probably should have had a working demo), a month later they showed a working demo, and they are sticking to their release date of March 2011. The thing is, when it was originally announced many posters claimed either (1) it would never be released or (2) it would be a year before it was released. All indications are it is on schedule, and hence, not vaporware.
I do not see a problem with announcing a product to give people pause in their buying decisions. People can make up their own minds - by or not, do they trust the history of the company.
The original poster backhandedly impugned the reliability and customer service of RIM, which has not been known to have issues with either.