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Apple to launch iAd network in Europe in December

post #1 of 6
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Apple on Thursday announced that it will formally launch its iAd mobile advertising network in the United Kingdom and France this December, with Germany to follow in January.

iAd will launch in Europe with iAds from L'Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio, Apple said.

"We're thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers," said Andy Miller, Apple's vice president of iAd. "In just four months, weve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue."

Apple boasted that iAd has signed over half of the top 25 leading U.S. national advertisers in just four months. The company projects that it will carry a 21 percent share of the U.S. mobile display advertising revenue in 2010, based on figures from IDC.

"As the world leader in the beauty business, L'Oréal aims to create the most meaningful connections between its brands and its customers, so iAd was a natural choice," said Marc Menesguen, L'Oréals Head of strategic marketing.

"Were thrilled by the quality, the interactivity and the depth of iAd's user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign."

iAd is built into iOS 4, which allows users to stay within their current application without launching a browser when selecting an advertisement. Apple said users spend, on average, more than 60 seconds viewing an iAd after it has been selected.

"iAds combine the narrative quality of TV ads with the interactivity of digital for something entirely new," the company said.

Earlier this week, a report from the Financial Times correctly stated that Apple would announce its plans for iAd this week. Users in the U.K. and France will need to wait a few more weeks, until December, for its launch.

iAds launched in America in April, and earlier this month Apple announced that it had partnered with Dentsu to expand the network to Japan starting in early 2011.
post #2 of 6
Just what we need, more ads!! I hope more apps go for the 59p model instead and dump the ads.
iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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post #3 of 6
Quote:
Originally Posted by saarek View Post

Just what we need, more ads!! I hope more apps go for the 59p model instead and dump the ads.

&saarek
I agree. I DONT WANT ADS ON ANY APPLE PRODUCT. I prefer to pay (more) for apps, then to see these stupid ads all over the place, even if they are made by Apple....
This is definitly the wrong way. It can eventually bring me to the point not to buy Apple anymore. BTW Now I am a total Apple fan and have almost all gadgets.....
post #4 of 6
Quote:
Originally Posted by lordoftheflatbush View Post

This is definitly the wrong way. It can eventually bring me to the point not to buy Apple anymore.

What, because of ads? So you just won't be buying anything made by any tech company then, because the ad situation isn't any better anywhere else.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #5 of 6
The best model is to give users the option to remove the ads with a small in-app purchase.
post #6 of 6
So stated differently you are saying you aren't going to buy any mobile tech products especially Android or Microsoft related products. Apple historically has been very good at limiting it's customer's exposure to unwanted advertising. However, it now is competing with Android not only over customers but over developers. To keep the platform strong it has to make developers happy. Developers want a mechanism to be able to add advertising. You don't like those apps, don't use them. Further, Apple is trying to hit Google where it hurts: advertising revenue.


Quote:
Originally Posted by lordoftheflatbush View Post

&saarek
I agree. I DONT WANT ADS ON ANY APPLE PRODUCT. I prefer to pay (more) for apps, then to see these stupid ads all over the place, even if they are made by Apple....
This is definitly the wrong way. It can eventually bring me to the point not to buy Apple anymore. BTW Now I am a total Apple fan and have almost all gadgets.....
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