or Connect
AppleInsider › Forums › Mac Hardware › Current Mac Hardware › Mac pricing gives Apple top dollar share in U.S. home PC market
New Posts  All Forums:Forum Nav:

Mac pricing gives Apple top dollar share in U.S. home PC market

post #1 of 76
Thread Starter 
For the first time ever, Apple is the dollar share leader in the U.S. home PC market, with the Mac taking 29.4 percent of every dollar earned from domestic home computer sales.

Analyst Charlie Wolf with Needham & Company crunched the numbers from Apple's September quarter, and found that Apple's near 30 percent share of dollars spent was ahead of HP, at 20.6 percent, and Dell, at 12.9 percent. Apple achieved the milestone with just 12.2 percent of all unit sales, though that market share was also a record number.

But Wolf's numbers are based on the higher average Mac selling price reported by market research firm IDC. Apple's own average selling price reported for the September quarter was about flat with the previous June quarter.

"However, in an e-mail response, IDC stood by its average selling price estimate," Wolf wrote. "If Apple's average selling price were substituted for IDC's, the Mac's dollar share of the U.S. home market would fall to 20.0%, slightly less than HP's share."

While Apple's market share has inched higher, its dollar share has grown much faster in the home market. This reflects the fact that Apple has shown pricing discipline with the Mac platform, while rival PC makers have aggressively lowered their prices.



Worldwide Mac sales significantly outpaced the home PC market in the September quarter, as Apple's shipments grew 25.3 percent year over year, compared to the market-wide rate of 10.4 percent. Apple has also had strong Mac sales in the business market, growing 66.3 percent last quarter, compared to the market rate of 8.5 percent.

"To put these percentages in perspective, the home market still represented a commanding 63.2% share of total Mac shipments in September while shipments in the business market accounted for just 18.6%," Wolf wrote. "Nonetheless, the second consecutive quarter of stunning growth in the business market could possibly represent the canary in the coalmine."



IDC's figures also show that Apple grew an impressive 503.9 percent year over year in government computer sales, versus the market average of 8.3 percent. And Apple grew 201.7 percent with very large businesses, while the market grew 26 percent.
post #2 of 76
Every barrier is coming down for Apple. Those government sales are very impressive too. However, what the heck is up with education ... is this poor performance by Apple education sales people or a concerted effort for mind share by some Machiavellian MS push?

BTW I think the "canary in the coalmine," is wearing a MS tee shirt and is flat on its back.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #3 of 76
Quote:
Originally Posted by digitalclips View Post

However, what the heck is up with education ...

I also find this quite perplexing, and would love to know the answer here.
post #4 of 76
Quote:
Originally Posted by digitalclips View Post

Every barrier is coming down for Apple. Those government sales are very impressive too. However, what the heck is up with education ... is this poor performance by Apple education sales people or a concerted effort for mind share by some Machiavellian MS push?

BTW I think the "canary in the coalmine," is wearing a MS tee shirt and is flat on its back.

Education has been cut back across the board, for the entire US, state by state. That's the reason.
post #5 of 76
As a Marketeer myself I always felt dollar share is much more important than unit share.
post #6 of 76
Goes to show how much more expensive it is to go Mac 'eh?

Good for Apple's bottom line though!
post #7 of 76
Quote:
"Nonetheless, the second consecutive quarter of stunning growth in the business market could possibly represent the canary in the coalmine."

Canaries were put in coal mines to give early warning of impending disaster (because they would die before miners if the air went bad). It's as though Mr. Wolf is a Japanese marketer, throwing out English phrases because they sound catchy with no regard to their actual meaning.
post #8 of 76
certainly not the first time ever - Apple was the market leader pretty much from the day they became a company until sometime after the IBM PC was released.
post #9 of 76
Quote:
Originally Posted by Firefly7475 View Post

Goes to show how much more expensive it is to go Mac 'eh?

Good for Apple's bottom line though!

Is it more expensive in the long run?

No virus software to update every year - big saving.
Apple machines have a longer life than PCs, and retain more of their resale value.
Less support needed, so cheaper for businesses, schools, etc.

The overall cost of owning a Mac has often been shown to be less than that of a PC.

Also you need to look at VALUE, not PRICE, there is a difference.
What value do you add for best industrial design, ease of use, OSX, quality, etc.
post #10 of 76
Hummm... So with still a low market share, yet making more money than any other company in the computer business, and billions of dollars in the bank, don't you think it is long past time for Apple to lower their computer prices?
post #11 of 76
Quote:
Originally Posted by justbobf View Post

Hummm... So with still a low market share, yet making more money than any other company in the computer business, and billions of dollars in the bank, don't you think it is long past time for Apple to lower their computer prices?

Unfortunately no. The street is worried about their profit margins going down ... which has happened this quarter.
post #12 of 76
Quote:
Originally Posted by Firefly7475 View Post

Goes to show how much more expensive it is to go Mac 'eh?

And what significantly higher value they provide.
post #13 of 76
Quote:
Originally Posted by cincytee View Post

Canaries were put in coal mines to give early warning of impending disaster (because they would die before miners if the air went bad). It's as though Mr. Wolf is a Japanese marketer, throwing out English phrases because they sound catchy with no regard to their actual meaning.

It's not the canary for Apple, it's the canary for MS.
post #14 of 76
Quote:
Originally Posted by justbobf View Post

Hummm... So with still a low market share, yet making more money than any other company in the computer business, and billions of dollars in the bank, don't you think it is long past time for Apple to lower their computer prices?

Why do people care about market share?? As long as the platform attracts developers it big enough. After that profit maximization is the goal. To do that you have to provide value. The market has spoken and Apple's dollar share show they've satisfied the market, well.

On the developer side the re-entry of Autodesk on the platform show they can attract developers as well.

Market share far less important to a business than profits. Its only really important when the former impacts the latter. Not an issue for Apple at the moment.
post #15 of 76
Quote:
Originally Posted by justbobf View Post

Hummm... So with still a low market share, yet making more money than any other company in the computer business, and billions of dollars in the bank, don't you think it is long past time for Apple to lower their computer prices?

Are you earning too much? Perhaps you should take a cut in salary.
post #16 of 76
Simple Apple isn't focusing on Education any more.

For example Apple just killed the Xserve. This will have a negative impact in Education. iTunes U, Podcast Producer, internal video on demand systems built on Quicktime Streaming Server and Final Cut Server, Open Directory and the management of a desktop Mac's in computer labs...

It will hurt Apple in the end.

Quote:
Originally Posted by monstrosity View Post

I also find this quite perplexing, and would love to know the answer here.
post #17 of 76
Quote:
Originally Posted by mdriftmeyer View Post

Education has been cut back across the board, for the entire US, state by state. That's the reason.

I thought these numbers were market share. Cut backs would cut back across all brands and not produce these result unless i am reading it incorrectly.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #18 of 76
Quote:
Originally Posted by z3r0 View Post

Simple Apple isn't focusing on Education any more.

For example Apple just killed the Xserve. This will have a negative impact in Education. iTunes U, Podcast Producer, internal video on demand systems built on Quicktime Streaming Server and Final Cut Server, Open Directory and the management of a desktop Mac's in computer labs...

It will hurt Apple in the end.

If you are correct then yes it will hurt in the long term. Apple should have a massive push into education, heck they can afford it.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #19 of 76
Quote:
Originally Posted by digitalclips View Post

Every barrier is coming down for Apple. Those government sales are very impressive too. However, what the heck is up with education ... is this poor performance by Apple education sales people or a concerted effort for mind share by some Machiavellian MS push?

BTW I think the "canary in the coalmine," is wearing a MS tee shirt and is flat on its back.

My GF works in Education K-12 and just hates the dominance of PC's. She said it is so frustrating going through Windows programs with kids and teachers and every few minutes she has to answer a cryptic question on a pop-up screen...or the program worked yesterday, but now it is doing something completely different.

I think it is idiot administrators buying PC's based solely on price...and in doing so are holding our kids back....when the "Kids" get older and can make a choice for themselves, they choose Apple....just look at the use of Apple in Universities!

She loves our Macs at home!

LOL
post #20 of 76
Quote:
Originally Posted by alandail View Post

certainly not the first time ever - Apple was the market leader pretty much from the day they became a company until sometime after the IBM PC was released.

I remember those days well ... sigh ...
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #21 of 76
Quote:
Originally Posted by Wonder View Post

Is it more expensive in the long run?

No virus software to update every year - big saving.
Apple machines have a longer life than PCs, and retain more of their resale value.
Less support needed, so cheaper for businesses, schools, etc.

The overall cost of owning a Mac has often been shown to be less than that of a PC.

Also you need to look at VALUE, not PRICE, there is a difference.
What value do you add for best industrial design, ease of use, OSX, quality, etc.

All true and don't forget the resell value too. A three year old PC is worthless, heck Goodwill reject them. A three year old Mac can be sold for top dollar. Mine are always snapped up at staggeringly high prices. Recently I sold a three year old Mac Pro system for 75% of my purchase price.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #22 of 76
Quote:
Originally Posted by AppleInsider View Post

"However, in an e-mail response, IDC stood by its average selling price estimate," Wolf wrote. "If Apple's average selling price were substituted for IDC's, the Mac's dollar share of the U.S. home market would fall to 20.0%, slightly less than HP's share."

.



There is no doubt in my mind that IDT knows the average selling price of Macs better than Apple. Therefore, it follows that Apple has a larger share than Dell.


I think that Dell should just auction of everything, and give the money to the Michael!

:LOL: :LOL: :LOL: :LOL: :LOL:
post #23 of 76
Quote:
Originally Posted by Firefly7475 View Post

Goes to show how much more expensive it is to go Mac 'eh?

Good for Apple's bottom line though!



We are investors here. We all like it when people spend lots of money on Macs. That is why we are profiting from our stock purchases.

I hope Apple raises its prices.
post #24 of 76
Quote:
Originally Posted by christopher126 View Post

My GF works in Education K-12 and just hates the dominance of PC's. She said it is so frustrating going through Windows programs with kids and teachers and every few minutes she has to answer a cryptic question on a pop-up screen...or the program worked yesterday, but now it is doing something completely different.

I think it is idiot administrators buying PC's based solely on price...and in doing so are holding our kids back....when the "Kids" get older and can make a choice for themselves, they choose Apple....just look at the use of Apple in Universities!

She loves our Macs at home!

LOL

100% agree. Apple should have a really aggressive push to sell Macs in volume to schools at very low costs. They must need some tax right offs you'd think!

Some of those admin folks perhaps should be checked out to see what free Dells they have at home courtesy of suppliers.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #25 of 76
Quote:
Originally Posted by justbobf View Post

Hummm... So with still a low market share, yet making more money than any other company in the computer business, and billions of dollars in the bank, don't you think it is long past time for Apple to lower their computer prices?

What low market share? IDC's October report put the Mac's amrket share at 10.6% (does not include any iOS devices) of the U.S. market - that's huge, higher than Toshiba or Acer. Currently, only HP and Dell have larger market shares.
post #26 of 76
Quote:
Originally Posted by z3r0 View Post

Simple Apple isn't focusing on Education any more.

For example Apple just killed the Xserve. This will have a negative impact in Education. iTunes U, Podcast Producer, internal video on demand systems built on Quicktime Streaming Server and Final Cut Server, Open Directory and the management of a desktop Mac's in computer labs...

It will hurt Apple in the end.

You bet it will hurt Apple in Education. Everything mentioned above is 100% correct. By killing Xserve, Apple walked away from the server market.

Macintoshes are more fun to use, but very difficult to manage on a business/education network. How to justify to the boss that we should buy more (expensive) Macintoshes when there is no enterprise-class server to manage them. Relying on a Windows server to provide MacIntosh services has many disadvantages. It weakens the argument for buying Macintoshes in the workplace. You mean I should buy expensive AD plugins from a 3rd party so that I can manage Apple devices via AD? Pfffffffft!

OD is crap. Yes it is. Have you ever compared Microsoft's AD to Apple's OD. AD makes OD look like a Windows 3.1 primitive toy. Your thoughts, Mr. Jobs?

I would also like to add that Apple has ZERO interest in building an "Exchange killer." Why. If Apple were to build a slick front end to a robust, open source mail server, that would be better than being forced to use Outlook on a Mac to connect to Exchange.

We had hoped that Apple would bury Microsoft in the enterprise just as Microsoft killed off Novell ten years ago. Maybe Apple should buy Novell in order to obtain NDS and Groupwise to compete with Microsoft. No, wait! Microsoft will make sure this will never happen:

http://www.theinquirer.net/inquirer/...-novell-assets

Will someone wake up Mr. Jobs.

It is obvious that Apple would rather focus on iphones, ipods, and ipads. Too bad.
post #27 of 76
Quote:
Originally Posted by johndesmarais View Post

What low market share? IDC's October report put the Mac's amrket share at 10.6% (does not include any iOS devices) of the U.S. market - that's huge, higher than Toshiba or Acer. Currently, only HP and Dell have larger market shares.

Exactly right. The person you responded to is probably thinking 'PC share' means something. They tend to forget all the PC manufacturers eat each other alive and the fact they all run the same lousy OS is irrelevant.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #28 of 76
Quote:
Originally Posted by digitalclips View Post

Exactly right. The person you responded to is probably thinking 'PC share' means something. They tend to forget all the PC manufacturers eat each other alive and the fact they all run the same lousy OS is irrelevant.



It is clear to me, after comparing the stock price charts, that the only wise decision for a consumer is to buy a Mac.
post #29 of 76
Quote:
Originally Posted by Pomme View Post

It is clear to me, after comparing the stock price charts, that the only wise decision for a consumer is to buy a Mac.

Give up dude. It's getting old fast. You're not trying to even sound remotely intelligent. And you've veered into bashing Macs when previously your line was about iOS. Stay focused, man!
post #30 of 76
Quote:
Originally Posted by digitalclips View Post

Every barrier is coming down for Apple. Those government sales are very impressive too. However, what the heck is up with education ... is this poor performance by Apple education sales people or a concerted effort for mind share by some Machiavellian MS push?

BTW I think the "canary in the coalmine," is wearing a MS tee shirt and is flat on its back.

mac share is already quite large in education. so, growth in education less. While mac share in government and business is less, so growth is more.
what are percentage share of mac as of now in these sectors?
That will give us clear picture
post #31 of 76
Quote:
Originally Posted by cincytee View Post

Canaries were put in coal mines to give early warning of impending disaster (because they would die before miners if the air went bad). It's as though Mr. Wolf is a Japanese marketer, throwing out English phrases because they sound catchy with no regard to their actual meaning.

i feel he meant to say that msft OS days may be numbered in enterprise and business applications .

you can own a MBP AND SYNC AT WORK WITH a ipad and sync at home ipods touches appleTV s and so forth .

or buy a crap dell and sync 9 apple products ..
72 % buy a non mac right now .
if apple grabs 33% of that crowd it will be a huge blow to
........


9
whats in a name ? 
beatles
Reply
whats in a name ? 
beatles
Reply
post #32 of 76
Quote:
Originally Posted by nvidia2008 View Post

Give up dude. It's getting old fast. You're not trying to even sound remotely intelligent. And you've veered into bashing Macs when previously your line was about iOS. Stay focused, man!

An agent of discord now has to sound intelligent? You're giving him an impossible task.
post #33 of 76
Quote:
Originally Posted by stevetim View Post

As a Marketeer myself I always felt dollar share is much more important than unit share.

As a Mouseketeer, I've always felt that big black ears were the most important thing.
Please don't be insane.
Reply
Please don't be insane.
Reply
post #34 of 76
Quote:
Originally Posted by Firefly7475 View Post

Goes to show how much more expensive it is to go Mac 'eh?

Good for Apple's bottom line though!

Goes to show Apple’s lack of bottom-end models. Apple only has mid- and high-end.

And judging by my experiences with rock-bottom PCs, they’re truly NOT as good as mid- or high-end PCs. Or Macs

So yes, a mid- or high-end PC is more expensive than a rock-bottom stripped-down PC with cheap components. That’s not an Apple factor, it’s every maker of better-quality PCs. (A Dell and Mac of comparable specs—truly comparable, not cherry-picked—are priced similarly.)
post #35 of 76
Quote:
Originally Posted by Wonder View Post

Is it more expensive in the long run?

No virus software to update every year - big saving.
Apple machines have a longer life than PCs, and retain more of their resale value.
Less support needed, so cheaper for businesses, schools, etc.

The overall cost of owning a Mac has often been shown to be less than that of a PC.

Also you need to look at VALUE, not PRICE, there is a difference.
What value do you add for best industrial design, ease of use, OSX, quality, etc.

The virus angle is just as irrelevant with Win7. BOTH need virus scanning.

Longetivity isn't an issue with business machines either, since businesses upgrade on a schedule regardless of age. Or are you really going to tell us that an all in one machine is easier to manage/fix/repair when only the monitor goes out?

Resale value is also a moot point since you overpaid for the mac to begin with.

Less support costs? Right. Maybe at an individual level, but not when you have 1000s to manage. Nothing is easier than Windows.

Value for industrial design? You mean looks? Means nothing. You also act as if Win7 is so much harder to use than OSX.
post #36 of 76
Quote:
Originally Posted by Firefly7475 View Post

Goes to show how much more expensive it is to go Mac 'eh?

Good for Apple's bottom line though!

Good, the people who buy quality machines that last longer than any of the Windows competitors. I can even buy the best 4-5 y/o mac and it will destroy the Windows machines made at the same time. People give away a few year old Windows box, guess what a Mac you can sell for still a premium price. The registry mess alone is not worth buying a used windows machine.

Quote:
Originally Posted by Wonder View Post

Is it more expensive in the long run?

No virus software to update every year - big saving.
Apple machines have a longer life than PCs, and retain more of their resale value.
Less support needed, so cheaper for businesses, schools, etc.

The overall cost of owning a Mac has often been shown to be less than that of a PC.

Also you need to look at VALUE, not PRICE, there is a difference.
What value do you add for best industrial design, ease of use, OSX, quality, etc.

exactly!
post #37 of 76
As long as people will pay the Apple tax, margins will be high. Other manufacturers must hate Steve Jobs.
post #38 of 76
Quote:
Originally Posted by xSamplex View Post

As long as people will pay the Apple tax, margins will be high. Other manufacturers must hate Steve Jobs.

This "Apple tax" concept is completely ludicrous. Nobody is forced to buy a Mac. If they don't like the price of Apple's offerings, they have plenty of other choices. But you're right about one thing: the Windows OEMs must loathe Apple for being able to offer a far more distinctive product than they will ever be able to do, so long as they are lashed to Microsoft.
Please don't be insane.
Reply
Please don't be insane.
Reply
post #39 of 76
Quote:
Originally Posted by xSamplex View Post

As long as people will pay the Apple tax...

Oh, give it up with the Apple Tax nonsense.
post #40 of 76
Quote:
Originally Posted by Pomme View Post

It is clear to me, after comparing the stock price charts, that the only wise decision for a consumer is to buy a Mac.

So, is this a new Steve-J/Bill-G alias?
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Current Mac Hardware
AppleInsider › Forums › Mac Hardware › Current Mac Hardware › Mac pricing gives Apple top dollar share in U.S. home PC market