Originally Posted by AppleInsider
In a survey of consumers conducted by the NPD Group, 11 percent said they are likely to purchase an iPad from Apple by February of 2011.
The data from a NPD "fact sheet" issued for the holiday consumer electronics buying season suggests the sales momentum for Apple's iPad has shown no signs of slowing down. Last quarter, Apple sold 4.19 million iPads, its best three-month span yet in the product's short lifespan thus far.
NPD also reiterated its findings that iPad usage increases with length of ownership. Consumers who owned an iPad for two months or less use it a fair amount: about 15 hours per week.
But time of use increases for those who have owned their iPad for a longer period of time. For those who have had Apple's touchscreen tablet for three months or more, the average length of use is about 18 hours per week.
NPD also found that 58 percent of iPad owners opted for the Wi-Fi-only model. The remaining 42 percent paid the extra $130 to have a 3G radio for wireless connectivity on the go.
For those who take their iPad outside their home, 37 percent said they use it on trips or vacations. Another 21 percent said their iPad has found uses at work, and 7 percent use the iPad on their commute to work.
NPD also revealed that 86 percent of Mac users own two or more computers. Comparatively, 65 percent of Windows PC owners have two or more computers. For Mac owners, it's likely that at least one of their extra computers is a Windows-based machine, as 97 percent of all households that have a PC own a Windows PC.
As has been evidenced by the commentators above, it is too bad that the research protocol/methodology was not disclosed in your article.
As stated on NPD's web site, re their
Online Consumer Panel
Through our online consumer panel, NPD offers a comprehensive view of consumer behavior and attitudes across all distribution channels and demographics. By calibrating our consumer behavior information with the point-of-sale (POS) data we collect from retailers, we can deliver the most reliable market views in the industry sectors we track. This information, in turn, gives clients unique insight into their markets and customers.Our online consumer panel consists of more than 1.8 million registered adults and teens who have agreed to participate in our surveys.
This provides NPD and our clients with unmatched insight on trends, purchasing, consumption, ownership, and usage. Our market research information is based on responses from nationally representative samples, and results are demographically balanced. The online consumer panel also provides information on customer satisfaction and allows us to conduct custom Fast Follow-Ups surveys for even greater detail about the market factors that drive consumer behavior.Reliable, Representative Consumer Panel Research
All demographic groups are represented online, which means our consumer panel research information gives companies an accurate view of what is happening across the total retail market. Our Research Sciences team’s extensive expertise in sampling and weighting techniques ensures return samples are representative and reliable.http://www.npd.com/corpServlet?nextp...r-panel_s.html
Certainly some may question the validity of their protocol/analysis, i.e., the panel is still composed of primarily of self-registrants members, which I would regard them as representative of typical average consumers. However, like all market research, it is the (comparative) trendlining that it suggests, is probably the most important information that they provide.