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Radio Shack slashes iPhone prices by $50, offering iPhone 4 for $25 with 3GS trade-in

post #1 of 79
Thread Starter 
In an unprecedented sale designed to boost awareness of its wireless business and create an edge up on the competition, Radio Shack is knocking $50 off all iPhone handsets and offering trade-in incentives that could net customers a brand new iPhone 4 for as little as $25.

The one week sale, which began Saturday morning and runs through December 11th, lops $50 off all current iPhone models, meaning customers new to AT&T or eligible for upgrade pricing can take home an iPhone 3GS for $50, a 16GB iPhone 4 for $150, or a 32GB iPhone 4 for $250.

What's more, the specialty electronics retailer is also upping the value proposition of its Trade & Save program, offering customers a $75 credit towards the purchase of a new phone when they trade in a working iPhone 3G or a $125 credit when they trade in a working iPhone 3GS.

Those credits can be combined with the retailer's instant $50 savings, meaning customers who trade in an iPhone 3GS can save $175 off the cost of a new Apple handset, bringing the cost of a the $299 32GB iPhone 4 down to $125 and cutting the price of the $199 16GB iPhone 4 to just $25, before taxes and standard activation fees.

The deals are exclusive to Radio Shack's brick-and-mortar retail stores and are not available online. Existing AT&T customers looking to take advantage of the offers are encouraged to use the retailer's Eligibility Checker to pre-determine whether they qualify for upgrade pricing.

It should be noted that as part of the promotion, Radio Shack is taking a more lenient approach on iPhone trade-ins. Instead of assessing the value of the used handsets based on their physical condition, the company is expected to extend $75 credits on iPhone 3Gs and $125 credits on iPhone 3GSs as long as they are fully functional and don't have a cracked screen.

A Radio Shack at 78 Brookside Ave in Chester, NY, one of the retailer's more than 4,600 storefronts worldwide.

Credits extended to customers through the Trade & Save program are provided in the form of Radio Shack gift cards. Therefore, a customer trading in an iPhone 3G ($75 credit) for a new iPhone 3GS ($50 during the sale) should be able to walk away with a new iPhone 3GS and $25 gift card at no cost.

Readers can use Radio Shack's store locator to find their nearest location.
post #2 of 79
How odd. I didn't know Radio Shack was an Apple reseller. I always thought of it as a place to find obscure adapters and connectors. Now they want to be Mini-Fry's?

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post #3 of 79
Possibly, the new IPhone 5 for Verizon, and AT&T, is ready to be sold early next year.
post #4 of 79
Here I was thinking maybe it was time to upgrade my 3G. Until I saw the "gift card" part. I don't want a gift card, let alone one to Radio Shack. Sure, I could probably use it eventually, but my out of pocket cost didn't go down.

I guess I'll stick with my 3G a while longer.
post #5 of 79
Quote:
Originally Posted by Suddenly Newton View Post

How odd. I didn't know Radio Shack was an Apple reseller. I always thought of it as a place to find obscure adapters and connectors. Now they want to be Mini-Fry's?

RadioShack sees a 9% rise in profits & plans to expand

Despite seeing a decline in sales for other popular electronic gadgets, they witnessed a 61 percent climb in wireless sales aided by handset sales from tbeir Sprint, T-Mobile, and AT&T offerings. Since there is a profitable business to be found in wireless, RadioShack is in the process of expanding the roll out

http://www.phonearena.com/news/Radio...kiosks_id12576


RadioShack Profit Jumps on Smartphone Sales - WSJ.com
Apr 27, 2010 ... RadioShack on Monday reported a 16% jump in profit for the quarter ended ... Cellphone Sales Boost Best Buy Profit. 14-Sep-2010 12:01:00 am ...
online.wsj.com/.../SB10001424052748704464704575208353784825356.html -
post #6 of 79
Quote:
Originally Posted by Suddenly Newton View Post

How odd. I didn't know Radio Shack was an Apple reseller. I always thought of it as a place to find obscure adapters and connectors. Now they want to be Mini-Fry's?

That's where I got my iPhone 4. After trying AT&T a couple times(to no avail) I thought I remembered hearing about radio shack selling em. They did, not a lot of stock though. In fact I waited about half an hour for the ups truck and there where 2 delivered that day.
No other apple products except iPhone and a few accessories. Seemed to have a fairly large
selection of other phones so maybe they're trying to be a cell phone store with obscure adapters and connectors(still have a good selection of those).
post #7 of 79
$125 for an iPhone 3GS is a terrible deal. Craigslist has them consistently at about $350 for the 32Gig.
post #8 of 79
Quote:
Originally Posted by Suddenly Newton View Post

How odd. I didn't know Radio Shack was an Apple reseller.

That's why they had to launch this promotion. They are not widely known to be an Apple reseller.
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post #9 of 79
Quote:
Originally Posted by  View Post

RadioShack sees a 9% rise in profits & plans to expand

Despite seeing a decline in sales for other popular electronic gadgets, they witnessed a 61 percent climb in wireless sales aided by handset sales from tbeir Sprint, T-Mobile, and AT&T offerings. Since there is a profitable business to be found in wireless, RadioShack is in the process of expanding the roll out

http://www.phonearena.com/news/Radio...kiosks_id12576


RadioShack Profit Jumps on Smartphone Sales - WSJ.com
Apr 27, 2010 ... RadioShack on Monday reported a 16% jump in profit for the quarter ended ... Cellphone Sales Boost Best Buy Profit. 14-Sep-2010 12:01:00 am ...
online.wsj.com/.../SB10001424052748704464704575208353784825356.html -

They are usually in good locations and with iPhones at least they have a product to sell that will still work two weeks later for the first time!
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post #10 of 79
* Subject to contract.

Headlines like this and the $199 pricing Apple pushes mislead consumers.
post #11 of 79
Quote:
Originally Posted by benice View Post

* Subject to contract.

Headlines like this and the $199 pricing Apple pushes mislead consumers.

No they don't. It's widely known that the $199 and $299 standard prices for iPhones are the subsidized prices that require 2-year contracts. This has been standard for almost 3 years now. Please don't come on here and troll and insinuate that we're misleading anyone by reporting a sale.

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post #12 of 79
Quote:
Originally Posted by benice View Post

* Subject to contract.

Headlines like this and the $199 pricing Apple pushes mislead consumers.

Luckily, they state it’s subject to contract, as you’ve noted, and this practice is so common that it seems improbable that anyone of sound mind would think they could walk into one of these stores and expect to get an iPhone 4 for $199 without having to sign a contract.

As a final stop gate, they make you sign the contract in the store and ask you what plan you wish to get so it would be impossible for a person in their right mind to end up with a contract they didn’t want. If, for some reason/any reason, they change their mind they have 30 days to return the item without any restocking fee or penalties. Only the time they’ve spent on the carrier’s network and activation fee is charged.
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post #13 of 79
I bought my iphone 4 at a Radio Shack last august and traded in my 2-year-old iphone 3G for $100 credit. Very smooth operation. My iphone 4 cost me $100. My experience was great. Sounds like the trade-in policies are even better this week.
post #14 of 79
Quote:
Originally Posted by solipsism View Post

Luckily, they state its subject to contract, as youve noted, and this practice is so common that it seems improbably that anyone of sound mind would think they could walk into one of these stores and get an iPhone 4 for $199 without having to sign a contract. As a final stop gate, they make you sign the contract in the store and ask you what plan you wish to get and how much itll cost.

Some people don't even know that Radio Shack is one of the biggest cell phone dealers in the world. Likely some people also don't realize that the prices which they advertise are only for a small subset of consumers.
post #15 of 79
Quote:
Originally Posted by numba1 View Post

Possibly, the new IPhone 5 for Verizon, and AT&T, is ready to be sold early next year.

My thoughts exactly

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post #16 of 79
Quote:
Originally Posted by mobycat View Post

Here I was thinking maybe it was time to upgrade my 3G. Until I saw the "gift card" part. I don't want a gift card, let alone one to Radio Shack. Sure, I could probably use it eventually, but my out of pocket cost didn't go down.

I guess I'll stick with my 3G a while longer.

You use the gift card as part of the payment for the iPhone 4, so it's an instant savings.
post #17 of 79
Quote:
Originally Posted by mobycat View Post

Here I was thinking maybe it was time to upgrade my 3G. Until I saw the "gift card" part. I don't want a gift card, let alone one to Radio Shack. Sure, I could probably use it eventually, but my out of pocket cost didn't go down.

I guess I'll stick with my 3G a while longer.

Maybe you did not get the concept. You USE the gift card as payment toward the new 3GS or IP4. Your out of pocket expense is significantly lower than walking into an AT&T or Apple store and buying a new subsidized iPhone. If you upgrade to a 3GS, you will have an excess of $25 that will be on a RadioShack gift card (ie zero out of pocket), but if upgrading all the way to a IP4, you will NOT wind up with ANY gift card amount remaining as you will have to kick in $75 to upgrade from a 3G to an IP4. Of course, AT&T will get their activation fee but they seem to waive this for customers on higher priced plans already (they have for me at least).

I have upgrade iPhones with each new gen at my local AT&T store, but this past go around, I did the trade in at Radio Shack. Sure, I might have gotten more on Craigs list or bay, but the hassle free trade in at Radio Shack was a lot easier.

My spouse is currently running on a 16G 3GS and I likely will be trading it up for a new IP4 during this RadioShack sale.
post #18 of 79
Quote:
Originally Posted by Kasper View Post

No they don't. It's widely known that the $199 and $299 standard prices for iPhones are the subsidized prices that require 2-year contracts. This has been standard for almost 3 years now. Please don't come on here and troll and insinuate that we're misleading anyone by reporting a sale.

K

Quote:
Originally Posted by solipsism View Post

Luckily, they state its subject to contract, as youve noted, and this practice is so common that it seems improbably that anyone of sound mind would think they could walk into one of these stores and get an iPhone 4 for $199 without having to sign a contract. As a final stop gate, they make you sign the contract in the store and ask you what plan you wish to get and how much itll cost.

Apologies. The reason for my comment is that I'm used to a market where people buy the phone outright and these prices just aren't commonplace. For us, these types of prices and terms are not "widely known". The upside is less paperwork but the downside is less of these good deals.
post #19 of 79
Quote:
Originally Posted by benice View Post

Apologies. The reason for my comment is that I'm used to a market where people buy the phone outright and these prices just aren't commonplace. For us, these types of prices and terms are not "widely known". The upside is less paperwork but the downside is less of these good deals.

Your post came across as if this is an Apple/iPhone-only issue when it predates the iPhone by many years, maybe decades.

Personally, I think these initial out of pocket prices even on teaser posters should include the minimum total cost the customer will pay for the item throughout the contract, but that is something that requires legislation.
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post #20 of 79
Quote:
Originally Posted by benice View Post

* Subject to contract.

Headlines like this and the $199 pricing Apple pushes mislead consumers.

So Apple is misleading consumers?

What about all those FREE PHONE (with contract) deals out there? Or the 'BUY ONE GET ONE FREE" (with contract) deals out there?
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post #21 of 79
Quote:
Originally Posted by jragosta View Post

So Apple is misleading consumers?

What about all those FREE PHONE (with contract) deals out there? Or the 'BUY ONE GET ONE FREE" (with contract) deals out there?

In all fairness, he did apologize and state where he was coming from in his reply.
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post #22 of 79
Quote:
Originally Posted by solipsism View Post

Your post came across as if this is an Apple/iPhone-only issue when it predates the iPhone by many years, maybe decades.

Personally, I think these initial out of pocket prices — even on teaser posters — should include the minimum total cost the customer will pay for the item throughout the contract, but that is something that requires legislation.

Definitely not an Apple issue alone that's for sure and in retrospect I accept my post probably looks like its all about Apple. I hear all the phone manufacturers do it, as well as other for other services like airline flights where pricing is rarely fully expressed up front.

As to total cost of ownership numbers being published on advertising I certainly agree. Operators could, and should, take the initiative to publish it themselves but if they don't legislation would be a fix.
post #23 of 79
All this waiting for the white iPhone 4...
and now they're discounting the iP4 already?

Okay then,
I'm sticking it out with my iPhone 3G until iPhone 5
post #24 of 79
HOLY CRAP!!!

<putting on clothes and running out the door>
post #25 of 79
Quote:
Originally Posted by jragosta View Post

So Apple is misleading consumers?

What about all those FREE PHONE (with contract) deals out there? Or the 'BUY ONE GET ONE FREE" (with contract) deals out there?


I think that it is sad to see Apple stooping down to this level just to try to stay competitive. They should just wait out Android - it is poised to implode into a sea of fragmentation. There really is no reason to copy Android and be giving away iPhones for free.
post #26 of 79
At least when interrogating my AT&T account, Radio Shack's info on upgrade status is different (deferred 8 months later -- i.e. not currently possible) than when I go into an AT&T store, where I could've upgraded last June when the iPhone 4 came out. So I don't see how a person can trade in a 3GS with upgrade pricing. It makes for big "news" though! I pity the fool who waits in a long line at the store, only to find out they can't get upgrade pricing. Check on-line first!
post #27 of 79
I wonder if its possible to trade in a 3G for a new 3GS + $25 Gift Card and then go to another store and trade in the 3GS + $25 Gift Card for $150 16GB iPhone 4. But i'm not sure if the upgrade is part of this, meaning once you trade in for the 3GS, you can't trade in again for the iPhone 4. If you could trade in twice that would be awesome because you wouldn't have to spend any extra money.
post #28 of 79
Quote:
Originally Posted by kube View Post

I bought my iphone 4 at a Radio Shack last august and traded in my 2-year-old iphone 3G for $100 credit. Very smooth operation.

You were extremely lucky.

From my experience, the average cell phone transaction at a Radio Shack takes the entire staff at least an hour. This includes multiple help calls to support and other stores.

Radio Shack is in NO position to be boosting their wireless awareness, they can't handle the business they have. A lot of people are going to be leaving the stores disgusted and empty-handed.
post #29 of 79
Quote:
Originally Posted by enohpI View Post

I think that it is sad to see Apple stooping down to this level just to try to stay competitive. They should just wait out Android - it is poised to implode into a sea of fragmentation. There really is no reason to copy Android and be giving away iPhones for free.

Now that comment is totally clueless. There are NO Apple BOGO offers out there because it's a superior product commanding a premium price. In the message you cited, the reference was to all the cheapo non-Apple competing smart phones by other manufacturers being offered in BOGO plans by Verizon, AT&T, T-Mobile and other lesser carriers.

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post #30 of 79
Quote:
Originally Posted by solipsism View Post

Luckily, they state it’s subject to contract, as you’ve noted, and this practice is so common that it seems improbable that anyone of sound mind would think they could walk into one of these stores and expect to get an iPhone 4 for $199 without having to sign a contract.

As a final stop gate, they make you sign the contract in the store and ask you what plan you wish to get so it would be impossible for a person in their right mind to end up with a contract they didn’t want. If, for some reason/any reason, they change their mind they have 30 days to return the item without any restocking fee or penalties. Only the time they’ve spent on the carrier’s network and activation fee is charged.

The practice of mingling the phone payment with the service contract may not be exactly misleading but it isn't exactly transparent either. If you asked anyone who "bought" an iPhone 4 for $199 plus contract, I doubt you will find one of those saying they actually paid the true cost of $600 or $700 for it.

When the 2 year contract is signed is it disclosed to the purchaser how much the carrier is giving back to Apple for the cost of the phone? I am unable to find any reference to it in the ATT contract. If the intent is not to mislead then let's at least have full and clear disclosure with carrier contracts, shall we?
post #31 of 79
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post #32 of 79
Quote:
Originally Posted by enohpI View Post

I think that it is sad to see Apple stooping down to this level just to try to stay competitive. They should just wait out Android - it is poised to implode into a sea of fragmentation. There really is no reason to copy Android and be giving away iPhones for free.

I'm not sure you realize that Apple has nothing to do with this pricing - they get their contractual (full) price from Radio Shack/ATT, or whoever, regardless of the "deals" the retailers advertise to sell to the public. Radio Shack is (rightly) concerned that no one knows they carry Apple phones (I sure didn't, and I practice right next to the store -never look at the ads in the windows, and almost never shop there, so never crossed my mind, particularly since the premium ATT store in the Valley is two blocks away, and is very professional and well-stocked).
post #33 of 79
Quote:
Originally Posted by solipsism View Post

Your post came across as if this is an Apple/iPhone-only issue when it predates the iPhone by many years, maybe decades.

Personally, I think these initial out of pocket prices even on teaser posters should include the minimum total cost the customer will pay for the item throughout the contract, but that is something that requires legislation.

So Apple, in trying to sell its product, should have to be held accountable and punished for ATT's prices? Ridiculous. Since when do consumers need to be treated like 8 year olds? If you're too dumb to figure out that buying a phone does not give you the right to use ATT's service for two years for free, well that's natural selection.

Should buying a car also require adding in the TCO including gas and repairs?

Should light bulbs have to include the price of the electricity they will burn?
post #34 of 79
Quote:
Originally Posted by sippincider View Post

You were extremely lucky.

From my experience, the average cell phone transaction at a Radio Shack takes the entire staff at least an hour. This includes multiple help calls to support and other stores.

Radio Shack is in NO position to be boosting their wireless awareness, they can't handle the business they have. A lot of people are going to be leaving the stores disgusted and empty-handed.

Not to mention that they totally ignore everyone else in the store while they do a wireless transaction. Radioshack is a MISERABLE place to buy anything.
post #35 of 79
You know what is more hideous. That the carriers are not required to prorate th ETF at the actual 1/contract months. And they are not required to track repayment separate from your monthly bill. So if you go beyond your contract you are still paying the same monthly amoun, part of which was supposed to be for th device you have now paid off. And if you buy a full pric devic, you pay the same amount as someone on contract, who is ayin off their device with part of that money (allegedly)

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post #36 of 79
Just upgraded my iPhone 3G 8GB. They gave the full $75 and applied it immediately to the discounted iPhone 4 16GB. So with tax came to $77.

To get the full amount, it can't have any cracks and must have the charger and cable. They didn't care about the headphones or packaging.

They said they would wipe it but I did a remote wipe via Mobile Me after they verified that it worked.

The whole process took about 1hr.
post #37 of 79
Quote:
Originally Posted by cameronj View Post

So Apple, in trying to sell its product, should have to be held accountable and punished for ATT's prices? Ridiculous. Since when do consumers need to be treated like 8 year olds? If you're too dumb to figure out that buying a phone does not give you the right to use ATT's service for two years for free, well that's natural selection.

Should buying a car also require adding in the TCO including gas and repairs?

Should light bulbs have to include the price of the electricity they will burn?

1) Nothing else you listed has a contract associated with the example, which makes them irrelevant.

2) There is nothing ridiculous about disclosing the minimum cost for an financed or subsidized products. Note that both are contractual, where you pay little up front.

3) I never mentioned TCO, in fact, I clearly minimum total cost. The use of minimum is key. It means what is the very least amount a customer could possibly pay for this product by the end of the contract, sans taxes.

3) I have absolutely no idea how you turned this in an Apple being punished reply.
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post #38 of 79
Quote:
Originally Posted by solipsism View Post

1) Nothing else you listed has a contract associated with the example, which makes them irrelevant.

2) There is nothing ridiculous about disclosing the minimum cost for an financed or subsidized products. Note that both are contractual, where you pay little up front.

3) I never mentioned TCO, in fact, I clearly minimum total cost. The use of “minimum” is key. It means what is the very least amount a customer could possibly pay for this product by the end of the contract, sans taxes.

3) I have absolutely no idea how you turned this in an Apple being punished reply.

Apple would be punished because it would be forced to *warn* customers of its product about the prices charged by another, unrelated company. Just who do you think would be punished when you warn a buyer about that?

Just because you think having a contract makes it different doesn't make it so. That's an arbitrary line. Cars come with long term costs that, while not fixed, are extremely predictable over a sample. Light bulbs, just the same. Government getting involved in the marketing of products is a VERY bad idea. Or did you not think that's what this was?

Consumers are smart enough to figure out what they have to pay for things. Thankfully, that's why none of these complaints resonate outside the world of hand-wringing forum posters.
post #39 of 79
Quote:
Originally Posted by cameronj View Post

Apple would be punished because it would be forced to *warn* customers of its product about the prices charged by another, unrelated company. Just who do you think would be punished when you warn a buyer about that?

Just because you think having a contract makes it different doesn't make it so. That's an arbitrary line. Consumers are smart enough to figure out what they have to pay for things. Thankfully, that's why none of these complaints ever resonate outside the world of hand-wringing forum posters.

1) You say Apple would be punished, yet you imply that all "consumers are smart enough to figure out the total minimum cost, which contradicts your first comment.

2) There are several countries that have enacted such laws thus your second paragraph is also invalidated.

3) My personal feelings on having more transparency of contracts is not the arcane or foolhardy endeavor you are trying to make it. I clearly stated that legislation would need to be altered to get this enacted. I made no such claims as its a companies moral responsibility to make contracts more transparent, but that those that wish it to be more transparent have a method by which they can change it. You may have felt the Nutrition Facts Label on food products is equally foolish and that consumer should know kinds of foods arent good for you, but it exists because of legislation.
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post #40 of 79
Saw this note this morning and decided to go check it out. Went to a brick and mortar Radio Shack, and asked them about it. I have an upgrade eligible 8gb iPhone 3G. Asked them if they could do a upgrade to iPhone 4 16gb. Sales rep said they didn't have any 16gb, and "final price" on the 32gb iPhone 4 would be $249. She explained all iPhones come from a central warehouse, and since they didn't have any, no other radio shack stores in the area would have them.

She cited the $249 as the final price with trade in of my 3G. It whole thng seemed to take her by surprise. I didn't want to spend $249 so I left. In retrospect, I probably should have pressed her a bit more on the trade in, as I think she was just telling what showed up on her screen, and hadn't done any trade in deals yet.

More reason why I detest radio shack. Asshats got me into one of their stores with essentially a bait and switch. Place always remind me of pawn shops.

Anyone here do one of these deals? I'll be the transaction start to finish takes nearly an hour; the sales reps generally untrained.
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