Except that Apple doesn't tell them what subsidy to give or data rate to charge. They tell them what the phone costs; so your analogy doesn't work either.
You must have some personal connection to a network provider since no sane person could possibly defend these douchebags*.
*Americanism used for the purposes of alliteration
I looked into it, and found why I was under the impression I was under:
"iPhone hype hides the heavy subsidies that operators have to pay to Apple, coupled with the company's replacement cycle and the revenue share it demands in some markets. This means it is not the money-spinner many assume."
So Apple demands heavy subsidies be paid by the carriers, along with a share in the revenue.
Looks like I wasn't entirely wrong, and the only insult that should be made right now should be directed at you.