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Apple's first retail store is pilgrimage site for fans

post #1 of 63
Thread Starter 
Apple's first retail store in Glendale, Calif., has attained cult status, as passionate fans of the company frequent the site solely because of its status as Apple Store No. 1.

The Apple Store at Glendale Galleria actually opened the same day as another store in Virginia, but the Glendale store is listed as the first in Apple's rankings. As profiled by Reuters, the "unassuming" and "uncool" location still attracts attention from fans of the Mac maker.

"Some visitors return home and brag online about purchasing gear at the Glendale branch, part of a vigorous game of one-upsmanship about the number and quality of the Apple stores they have visited," author Sarah McBride wrote.

She continued: "To find the Glendale store, customers navigate past a crowded food court, ascend a run-of-the-mill escalator, and search out the familiar silver Apple among neighbors like a discount men's suit shop and a teen-fashion retailer."

That's a stark contrast from Apple's latest flagship megastore in Shanghai, which has a giant cylindrical glass entrance housing stairs that take visitors down to the store below ground. And Apple's Fifth Avenue location in Manhattan is the most profitable store in the district.



Because of the store's distinction as the first Apple retail outlet, employees also reportedly request transfers from other stores so they can work in Glendale. And some customers also said the employees at the Glendale store seem more knowledgable about the products because of it.

The first Apple stores opened on May 19, 2001 in McLean, Virginia, at the Tyson's Corner Mall, as well as the Galleria store in Glendale. The retail side of Apple's business has become an important part of the growth of the Mac, as the company reports every quarter that about half of all Macs sold in retail stores are to customers who never owned a Mac before.
post #2 of 63
OK, even as an unabashed fanboy, that's a little much.
Besides, everyone knows that the 5th Ave store is Mecca.
post #3 of 63
I believe the word is: idiots
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post #4 of 63
I've never understood people who are into collectibles and such things.
post #5 of 63
Quote:
Originally Posted by Undo Redo View Post

I've never understood people who are into collectibles and such things.

If not your own, there are a lot of wives and mothers that could explain it to you.
post #6 of 63
I'm taking the family there for Christmas. Grandma is in bad shape, and the doctors say she should be moved, but dangit, she needs to see this before she dies, even if she begs and pleads with me not to bring her.
post #7 of 63
I visited what I guess you would call the company store on the Apple campus in 1996 shortly before Steve Jobs returned from exile. It was like a pilgrimage. Among the items I bought was an analog watch with a multicolored Apple logo for a second hand that seemed to float. Does anyone know if there is still a company store? That was the real first Apple store.
post #8 of 63
Quote:
Originally Posted by GQB View Post

OK, even as an unabashed fanboy, that's a little much.
Besides, everyone knows that the 5th Ave store is Mecca.

Yeah... sadly agree... but would also like to see the China stores for a more modern pilgrimage.
post #9 of 63
Quote:
Originally Posted by chronster View Post

I'm taking the family there for Christmas. Grandma is in bad shape, and the doctors say she should be moved, but dangit, she needs to see this before she dies, even if she begs and pleads with me not to bring her.

I don't think I've laughed so hard at an AI post... Hilarious.
post #10 of 63
Quote:
Originally Posted by MacCad View Post

I visited what I guess you would call the company store on the Apple campus in 1996 shortly before Steve Jobs returned from exile. It was like a pilgrimage. Among the items I bought was an analog watch with a multicolored Apple logo for a second hand that seemed to float. Does anyone know if there is still a company store? That was the real first Apple store.

yup, it's still there

http://www.apple.com/companystore/
post #11 of 63
Quote:
Originally Posted by MacCad View Post

I visited what I guess you would call the company store on the Apple campus in 1996 shortly before Steve Jobs returned from exile. It was like a pilgrimage. Among the items I bought was an analog watch with a multicolored Apple logo for a second hand that seemed to float. Does anyone know if there is still a company store? That was the real first Apple store.

Yes the company store is still there at 1 Infinite Loop and open to the public.
post #12 of 63
I made the pilgrimage to Glendale for the grand opening.
At the time it was revolutionary.
Now every Apple Store is just a clone that you've seen before.
It is only worth it to go to a flag ship grand opening.

Glendale is store #1 because it was scouted first before Tyson's Corner.
Store #0 was in a warehouse near Cupertino.
post #13 of 63
Glendale Galleria is a dump.. The Apple Store looks really out of place in that mall.
post #14 of 63
Quote:
Originally Posted by Wurm5150 View Post

Glendale Galleria is a dump.. The Apple Store looks really out of place in that mall.

So much for the theory that Apple only goes to Class A shopping centers.
post #15 of 63
had always heard that tyson's corner in mclean was the first store...guess it's technically store #2?
post #16 of 63
I'll be at Microsoft's first retail store tonight doing the Electric Slide.
post #17 of 63
That's sad!
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
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A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
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post #18 of 63
Quote:
Originally Posted by GQB View Post

Besides, everyone knows that the 5th Ave store is Mecca.

Well it IS a giant cube
post #19 of 63
my god thatz lame. but slightly less lame and more interesting than going to look at a rock in mecca or a bit of fabric in turin...
post #20 of 63
Quote:
Originally Posted by ratay1 View Post

had always heard that tyson's corner in mclean was the first store...guess it's technically store #2?

As mentioned above, I believe they both opened the same day. Since Virginia is three hours ahead of California, I suspect the Tyson's store was the first one open to the general public. One had better shop at both to cover your Apple-nerd-cred bases.
post #21 of 63
Quote:
Originally Posted by mariofreak85 View Post

yup, it's still there

http://www.apple.com/companystore/

Interesting note on that page: "While we don't sell computers or have on-site support or repairs, we are the only place in the world that sells Apple logo t-shirts, caps and accessories."

I never thought about that before. Apple intentionally does not clutter up their stores with t-shirts and Apple-branded knickknacks. They would sell like hotcakes but completely change the feel of the stores. But you'd think the that giant stores would at least have an add-on room to sell stuff like that. Every other tourist attraction has a gift shop.
post #22 of 63
Xxxxxx
post #23 of 63
Quote:
Originally Posted by JamesJpn View Post

I live in Seattle and you'd be surprised to see the throngs of people day after day, month after month, snapping photos outside the original Starbucks at the Pike Place Market. Every brand has their fans.

Apple is unusual in this respect. Most corporate executives would sell their daughters into slavery for the kind of brand loyalty that appears to come so easily to Apple. People who dislike or are ambivalent about Apple may find it anathema that someone could be so devoted and loyal to a publicly owned corporation in business to make money but no one can deny that Apple is different from other companies. So making jokes about Apple fans' loyalty really speaks more about the joker than the fans.
post #24 of 63
Do they also position their Macs to face Cupertino when on their computers?
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post #25 of 63
It takes a special kind of nerd...
post #26 of 63
Quote:
Originally Posted by solipsism View Post

Do they also position their Macs to face Cupertino when on their computers?

That was just GREAT!
post #27 of 63
Quote:
Originally Posted by lkrupp View Post

Apple is unusual in this respect. Most corporate executives would sell their daughters into slavery for the kind of brand loyalty that appears to come so easily to Apple.


Ain't that the truth. Apple has worked long and hard at sticking to their philosophy, in spite of the usual "consensus of opinion" that they don't listen to what everyone wants and are therefore "doomed to fail" at their latest venture. It always amazes me that so many companies can criticize "before" their success and see no hypocrisy at all in copying them after their success. Perhaps if they developed their own "philosophy" instead of waving in the wind and having as a philosophy ..."just make money" .... they'd be better off.
Apple, bigger than Google, ..... bigger than Microsoft,   The universe is unfolding as it should. Thanks, Apple.
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Apple, bigger than Google, ..... bigger than Microsoft,   The universe is unfolding as it should. Thanks, Apple.
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post #28 of 63
Quote:
Originally Posted by solipsism View Post

Do they also position their Macs to face Cupertino when on their computers?

There's an app for that.
post #29 of 63
Quote:
Originally Posted by Wurm5150 View Post

Glendale Galleria is a dump.. The Apple Store looks really out of place in that mall.

Quote:
Originally Posted by JimDreamworx View Post

So much for the theory that Apple only goes to Class A shopping centers.

When the Apple store opened in Glendale, we couldn't believe that they would choose this most uncool of all L.A. neighborhoods (it's not a suburb -- more like a separate but adjoined city, like everywhere else in L.A.) But they were crazy like a fox to choose Glendale, because it was easier than almost anywhere else to get (i.e., drive) to, and the tone of the 25-year-old Galleria had slipped to about A- or B+, so there was always parking. Haven't been there in a while, but I'm sure the store stands in greater contrast to those around it these days. Glendale got a huge new retail development, Americana, just a few blocks away, where Apple would probably consider putting a store today if it weren't for Store #1. So the Galleria must be in obvious decline these days. It wasn't so bad when the store first opened.

All you cynics who sneer at the level of cultish behavior of Apple fans might consider the historical signifcance of what Apple has accomplished in retail, starting with this forsaken but courageous first outpost. I remember thinking they were maybe crazy to go into retail when they did, with the tech bubble busting, the forces of darkness in ascent and all.

I think I'll go back to it just for old times . . .
post #30 of 63
Quote:
Originally Posted by ssquirrel View Post

well it is a giant cube

+1
post #31 of 63
Quote:
Originally Posted by lkrupp View Post

Apple is unusual in this respect. Most corporate executives would sell their daughters into slavery for the kind of brand loyalty that appears to come so easily to Apple. People who dislike or are ambivalent about Apple may find it anathema that someone could be so devoted and loyal to a publicly owned corporation in business to make money but no one can deny that Apple is different from other companies. So making jokes about Apple fans' loyalty really speaks more about the joker than the fans.

I was not making jokes. I was pointing out, as I clearly stated, that each brand has their fans. And you have now pointed out that each brand also has their own douche bags.
post #32 of 63
I'm plenty sure that the store in question is actualy not the origional though it may have the listing of being #1.

I believe because I go to this mall often enough that the current store is actualy new.

Apple opened the origional store in this mall yes but some time later they got some space that was larger and closed the origional store opening a much larger store in the same mall.


So mecca would be a store by a diffrent name as it was rented to another vendor. HA HA HA.

Correct me if im wrong but I think thats what went down.
post #33 of 63
Glendale is also right next to Burbank, with its heavy concentration of television / media companies who are always in need of Apple products.

The thing I always liked best about the Glendale Apple Store was the fact that the LEGO Store was right next door. Talk about convenience!
post #34 of 63
Quote:
Originally Posted by silverwess View Post

I'm plenty sure that the store in question is actualy not the origional though it may have the listing of being #1.

I believe because I go to this mall often enough that the current store is actualy new.

Apple opened the origional store in this mall yes but some time later they got some space that was larger and closed the origional store opening a much larger store in the same mall.


So mecca would be a store by a diffrent name as it was rented to another vendor. HA HA HA.

Correct me if im wrong but I think thats what went down.

OK so i was sorta wrong.

this store is indeed the first but there was a second Apple store in the same mall while the origional Store was going through a Re-model. Well at least I was sorta right.
post #35 of 63
Quote:
Originally Posted by JamesJpn View Post

I was not making jokes. I was pointing out, as I clearly stated, that each brand has their fans. And you have now pointed out that each brand also has their own douche bags.

Ouch. My guess though is that Krupp was referring to the other jokers in this thread, not you, who was merely pointing out the power of brand fandom, which I for one appreciated that you posted. But I think it's debatable whether Apple is more pilgrimage-worthy than Starbucks.

I will say that it would have been a much darker decade without the expansion of these two engines of cultural progress. Before I get flamed for being pro-Starbucks, note that there is a store about every hour on the 101 between Ventura and San Jose, and nary a Peet's that I know of. It used to be as late as the 90s you couldn't get a decent cup of coffee between L.A. and San Francisco.
post #36 of 63
Quote:
Originally Posted by pocket3d View Post

Before I get flamed for being pro-Starbucks, note that there is a store about every hour on the 101 between Ventura and San Jose, and nary a Peet's that I know of. It used to be as late as the 90s you couldn't get a decent cup of coffee between L.A. and San Francisco.

That would imply that there are such things as decent cups of coffee, when coffee is icky Long since realized that many people don't agree w/me tho.
post #37 of 63
Quote:
Originally Posted by silverwess View Post

I'm plenty sure that the store in question is actualy not the origional though it may have the listing of being #1.

I believe because I go to this mall often enough that the current store is actualy new.

Apple opened the origional store in this mall yes but some time later they got some space that was larger and closed the origional store opening a much larger store in the same mall.


So mecca would be a store by a diffrent name as it was rented to another vendor. HA HA HA.

Correct me if im wrong but I think thats what went down.

Hah, have to check that out. But anyway, it's the ecosystem around the store that's important.
post #38 of 63
If you want a real adventure go to the location of the first Gateway store. Seriously! They put those stores in areas that were less than ideal so you’re likely to get mugged, stabbed or worse... given a Gateway computer.
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post #39 of 63
Quote:
Originally Posted by Undo Redo View Post

I've never understood people who are into collectibles and such things.

I've never understood people who AREN'T into collectibles and such things!

(seriously, it's very deeply ingrained, I wouldn't be surprised if there was a genetic influence)
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post #40 of 63
Quote:
Originally Posted by pocket3d View Post

Before I get flamed for being pro-Starbucks, note that there is a store about every hour on the 101 between Ventura and San Jose, and nary a Peet's that I know of. It used to be as late as the 90s you couldn't get a decent cup of coffee between L.A. and San Francisco.

Quote:
Originally Posted by SSquirrel View Post

That would imply that there are such things as decent cups of coffee, when coffee is icky Long since realized that many people don't agree w/me tho.

Thank goodness there are others around with good taste. Coffee is shit-gross tasting. For people who are truly being honest, the vast majority (I'd guess close to 90%) had to acquire the taste for coffee. That doesn't mean it tastes good, that means that it's a combination of social acceptance and eventually mild addiction. Kinda sad when you think about it.

Just thought I'd comment so you know you're not alone. And yes, we're definitely in the minority. Nothing wrong with that though!
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