Originally Posted by webraider
I agree with everything that you said EXCEPT this one. Apple has not Made their stance. They simply haven't done it yet. They CANNOT ignore BluRay forever if they want to continue to be a Major player in Professional software (like Final Cut).
Are professionals actually using Blu-Ray to that extent? Besides I would not be surprised to see Apple tell professionals to kiss off because they really have no desire to screw up their OS just to satisfy the demands of the Blu-Ray group.
The big problem with Blu-Ray isn't the recording technology but rather all the crud that comes with being compliant with the licensing requirements. It is very reasonable and rational for Apple to keep Blu-Ray out of Macs until the implementation requirements are more reasonable.
I believe delaying BluRay is their stance, but I don't think they can afford NOT to include it at some point, at least as a BTO option.
They could build in a Blu-Ray drive into a Mac Pro tomorrow but won't because it requires extensive modifications to the OS. This is a big problem as the DRM requirements are extensive.
I would agree with you if Steve Jobs would say. "Apple has NO plans to include BluRay at any point in the future". Then and Only then would I say that they've made their stance. I believe Steve would have NO problem saying that if that were his stance but he has not said that. He has said it about other technologies (ie.. Flash).
Steveo hasn't ruled out Blu-Ray by any means. It is however currently an unlikely play, especially in Laptops. He has been able to use his influence to get the licensing authority to significantly redo their terms and requirements but I don't think it is enough.
Apple Does this thing were the include ALMOST everything you want in a product, but they hold out for the next few releases to give you more. It keeps you coming back. Can we say iPad camera?
Can we say you don't know what you are talking about?
It's all about marketing. Steve knows that BluRay AND iTunes can live happy together Side by side. What I would love to see is the ability to import directly into iTunes (should be renamed to iMedia but I don't think they can call it that).
Well it is about marketing and frankly Blu-Ray has not been a marketing success. Rather it is an over priced niche product that has never took off.
It is funny that you should post this because I was just very recently in one of the big media retail stores in the area. WE are taking thousands of square feet of retail space devoted to optical media, be it music of video. Ask me how much of that space was devoted to Blu-Ray? A rough guess was a couple of hundred square feet, if that. Worst there where very few interesting tittles. You can whine all you want about Blu-Ray but the fact remains that it is dead in the mainstream marketplace, and also in the specialty markets.
The lack of media is one issue but the high prices are even more significant. If they had addressed pricing they might have had a chance but there is little to offer in a Blu-Ray disk considering the delta in price. When we come out of recession there is a very good chance that we will have eclipsed the optical media epoch and Blu-Ray will then be found in the antique stores along side the old tubular recordings. You may laugh at that but it would only take a little initiative to do so.