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Survey finds 17% of homes with Apple's iPad have 2 or more tablets

post #1 of 34
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A newly released survey has found that 17 percent, or nearly one-fifth, of iPad owners have two or more tablet-style devices in their household.

The study, released Tuesday by research company YouGov, polled 1,667 tablet owners about their devices. In total, 782 of the sample size owned an iPad.

Of those, 145 -- or 17 percent -- said they own "two or more" tablets in their home. That edged out the Amazon Kindle and Sony's line of e-readers for multiple devices.

Most who own more than one iPad -- 37 percent -- said they bought a second tablet because their partner uses the iPad "all the time," while 17 percent said it was used by family members, and 14 percent said their children were using the iPad frequently. That means a total of 68 percent of respondents said they bought a second tablet because the iPad gets constant use.

The survey did not indicate whether those who bought a second tablet chose an additional iPad, or another device like the Amazon Kindle. But the survey also polled tablet owners who are planning to buy a second device, and found that 69 percent of them would choose an iPad, well more than the 24 percent that would opt for a Kindle.



Apple sold 4.19 million iPads in the last quarter, as the device is already outselling Apple's line of Mac computers. This week's survey suggests the potential untapped tablet market is even larger, if users view them as personal devices rather than shared ones.
post #2 of 34
I know a few households that got one ... intending to share. Good luck with that LOL.
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post #3 of 34
Sharing worked in this household for about a month.

Then it was either a second iPad or divorce, which would have been slightly more expensive.
post #4 of 34
As I predicted when the iPad first arrived and as has been pointed out many times in various articles. The iPad is great for sharing but in most households that share I imagine a common general complaint is "What have you done to my iPad?", or some version thereof, relating to app management, email, bookmarks, high scores, half played games etc etc. But I imagine the biggest problem is accessibility. "Where's the iPad?", or "[insert name here] has had it for AGES! It's my turn now!" etc etc. So while the iPad is great for sharing, its really impossible to share an iPad... if you get my drift.
post #5 of 34
Unsurprising. Early iPad adopters had a self-reported income of over $100,000. I've seen tons of anecdotes about how the iPad would vanish the moment the bearer would return home.

Good for them, good for Apple shareholders.
post #6 of 34
two thoughts:

1. it's kind of silly to compare the ipad to any of the available tablets. suffice it to say there are no real competitors yet. they'll be here next year. start the comparrisons then.

2. what's with the "don't know" category? really? this group always shocks me in surveys...
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post #7 of 34
Quote:
Originally Posted by deuxlavabo View Post

2. what's with the "don't know" category? really? this group always shocks me in surveys...

Those are people who haven't fully committed to plunking down the dollars for another tablet. They might be saying, "Gee, another iPad sounds great, however, I think the minivan needs new tires" or "braces for the little one."

Stuff like that.
post #8 of 34
it has been suggested that the iPad has 80% or more of the tablet market, yet only 47% of the sample pool are ipad owners? Considering certain conclusions in this article were drawn from even smaller subsets within the sample pool, I'd say there are some definite questions about the conclusiveness of the data. It doesn't take a genius to think there is a halo effect within consumers' households - but this survey doesn't do much to support it.
post #9 of 34
Guilty! My wife loves mine but the kids are the one's that tipped the balance to get a second one. $499 later and an Otterbox Defender case and the kids have their own. Since one of my kids is special needs, it's a big boost to him.
post #10 of 34
Quote:
Originally Posted by cvaldes1831 View Post

Those are people who haven't fully committed to plunking down the dollars for another tablet. They might be saying, "Gee, another iPad sounds great, however, I think the minivan needs new tires" or "braces for the little one."

Stuff like that.

nono, the "don't know" in the "what tablet do you own" question.
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post #11 of 34
Quote:
Originally Posted by AppleStud View Post

it has been suggested that the iPad has 80% or more of the tablet market, yet only 47% of the sample pool are ipad owners? Considering certain conclusions in this article were drawn from even smaller subsets within the sample pool, I'd say there are some definite questions about the conclusiveness of the data. It doesn't take a genius to think there is a halo effect within consumers' households - but this survey doesn't do much to support it.

I think that comes down to what different surveys are willing to call tablets. This article says that this survey considers Kindle and the Sony e-readers to be tablets, but I'm reasonably sure I wouldn't put them in that category.
post #12 of 34
I couldn't see how one iPad coild be enough for an entire family. My family is two and if Apple can make iPad more magical next year, namely "much lighter" then i'll deffo buy one each.
post #13 of 34
At first the 782 out of 1,667 tablet owners number through me off - less than 50% market share for the iPad is way below most reports of 85%, but then I realized that the survey counted e-readers as tablets. I'm sorry but a Kindle is not a tablet. Form factor does not a product make - functionality does!
post #14 of 34
Quote:
Originally Posted by Sevenfeet View Post

Guilty! My wife loves mine but the kids are the one's that tipped the balance to get a second one. $499 later and an Otterbox Defender case and the kids have their own. Since one of my kids is special needs, it's a big boost to him.

I am always shocked at the amount of money parents are willing to spend on tech for their kids. Kids everywhere with iPads, iPhones and iPod touch devices... Mind-blowing amounts of money! And to think, I grew up on books, little plastic humans and mostly my own imagination...

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post #15 of 34
Quote:
Originally Posted by AppleInsider View Post

polled 1,667 tablet owners about their devices. In total, 782 of the sample size owned an iPad....

Of those, 145 -- or 17 percent -- said they own "two or more" tablets ...

...

That means a total of 68 percent of respondents said they bought a second tablet because the iPad gets constant use.

.



Ummmm........no. 68 percent of respondents said no such thing.


The data started with 1,167 respondents and demonstrated that less than 47% of respondents even have an iPad. 17% of of this minority certainly does not equal 68%.

I call bullshit.
post #16 of 34
The survey seems more of an effort for "tablet" makers to justify the existence of their wares and give salespeople a mythical marketshare number to toss out to potential customers during their sales pitches.

Yeah, I can hear it now...
"Well, the iPad only has 47% tablet marketshare, while ours has 23% and growing."
blah blah blah
Yes, and Santa Claus, the Tooth Fairy and various Deities are real, too! But, only in your dreams.

How does one compare the Kindle and Sony Readers to an iPad?
Yes, there are physical similarities, but that's about it. They couldn't be more different function-wise. eBook readers are transitional devices and I would assume will mostly disappear within the next few years.

I have six different eReader apps on my iPad and several hundred other apps that do myriad things. That's WAY beyond merely reading text.

Of the half-dozen or so "true" tablets that have been released, the only one still for sale (as far as I know) is the Samsung Galaxy. HP and Viewsonic both pulled theirs. The JooJoo was barely out of vapor, before it dematerialized. I believe there are a couple more that qualify as punchlines and little more.
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post #17 of 34
Quote:
Originally Posted by AppleStud View Post

it has been suggested that the iPad has 80% or more of the tablet market, yet only 47% of the sample pool are ipad owners? Considering certain conclusions in this article were drawn from even smaller subsets within the sample pool, I'd say there are some definite questions about the conclusiveness of the data. It doesn't take a genius to think there is a halo effect within consumers' households - but this survey doesn't do much to support it.

I think you're not looking at the numbers correctly and failed to see how these statistics are accounted. Your viewpoint that this data is not conclusive is flawed. Apple has more than 90% of the tablet market. Not everyone owns a tablet. So out of those who have purchased a tablet, 90% or more have an iPad. Again, not everyone has purchased a tablet so half of the respondents not having an iPad doesn't effect market share.
post #18 of 34
Quote:
Originally Posted by jkichline View Post

Again, not everyone has purchased a tablet so half of the respondents not having an iPad doesn't effect market share.

"The study, released Tuesday by research company YouGov, polled 1,667 tablet owners about their devices."

Good day, sir.
post #19 of 34
Quote:
Originally Posted by SpamSandwich View Post

I am always shocked at the amount of money parents are willing to spend on tech for their kids. Kids everywhere with iPads, iPhones and iPod touch devices... Mind-blowing amounts of money! And to think, I grew up on books, little plastic humans and mostly my own imagination...

You sound like somebody's Dad
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post #20 of 34
My wife bought a Netbook last year - and then ran into trouble trying to install apps from CDs since it has no optical drive - and some apps would not run because the screen res was too low.

I have just been informed that I am receiving an iPad as a gift.

So we will have one iPad and one Netbook in the household - along with 3 iPhones - one MacBook Pro - one iMac - one Mac Mini - and one Lenovo T510 - along with an assortment of various technological flotsam and jetsam.
post #21 of 34
Quote:
Originally Posted by lilgto64 View Post

My wife bought a Netbook last year - and then ran into trouble trying to install apps from CDs since it has no optical drive - and some apps would not run because the screen res was too low.

I have just been informed that I am receiving an iPad as a gift.

So we will have one iPad and one Netbook in the household - along with 3 iPhones - one MacBook Pro - one iMac - one Mac Mini - and one Lenovo T510 - along with an assortment of various technological flotsam and jetsam.

sounds like you should have known better than to let your wife buy a netbook.
post #22 of 34
Quote:
Originally Posted by SpamSandwich View Post

I am always shocked at the amount of money parents are willing to spend on tech for their kids. Kids everywhere with iPads, iPhones and iPod touch devices... Mind-blowing amounts of money! And to think, I grew up on books, little plastic humans and mostly my own imagination...

You remind me of when they had to shock an old man on Futurama:

Leela: Try shocking him.
Bender: Your social security check's bounced. Stuff cost more than it used to. Young people use curse words.
post #23 of 34
Only 17%?
Well, I'm also waiting for iPad 2 for #2.
The one I have always seems to disappear in my girl-friend's hands. Damn you, Harbor Master...
post #24 of 34
Quote:
Originally Posted by SpamSandwich View Post

I am always shocked at the amount of money parents are willing to spend on tech for their kids. Kids everywhere with iPads, iPhones and iPod touch devices... Mind-blowing amounts of money! And to think, I grew up on books, little plastic humans and mostly my own imagination...

You forgot to mention the little die cast metal cars with the lead based paint that chipped off and retarded our brain development

Kids need to be exposed to the technology that's around them. When I was a little kid there was no such thing as a personal computer. Once there was such a thing my parents bought one and we learned to use it. It was a family device and we learned to share.

When I had kids of my own I tired to follow the same path, but I use the computer so much that sharing wasn't really an option.

So the G5 became the "grown ups" computer and we bought a used G4 for the kids. In 2009 we purchased two refurbished Mac minis to bring the family into the Intel era. Eventually the kids will each inherit an identical mini, but for now I can't justify buying a new computer for myself and the kids really don't need their own computers.
post #25 of 34
Multiple tablet households is where in-app purchases can burn consumers. Tablets seem more likely to be shared by household members than iPhones are. A household starts with one tablet, makes in-app purchases, and then the decision is made to buy another tablet. It might not be a problem if the in-app purchases were all made for one person's use, but if some were purchased for one user and some for another, then purchases will need to be made again for the second tablet, even though there's no increase in the number of users.

I'm waiting for iPad 2 for #1. iPad 1 was rushed to market.
post #26 of 34
Quote:
Originally Posted by Cpsro View Post

I'm waiting for iPad 2 for #1. iPad 1 was rushed to market.

Haha, that's pretty funny. You know, just because Apple is at least a year ahead of the competition doesn't mean they're too early. It means the competition really is that inferior.
post #27 of 34
Purchased 6 for delivery on first day of issue for my wife & i and our 4 adult kids. Since then another for my sister. And now for Christmas my grandkids are getting them from their parents.

Also plan on upgrading with next release. Just as I do the iPhone.
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post #28 of 34
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Originally Posted by urbanleopard View Post

Sharing worked in this household for about a month.

Then it was either a second iPad or divorce, which would have been slightly more expensive.

Ya know why divorces are so expensive?













They're worth it.

post #29 of 34
Quote:
Originally Posted by AppleStud View Post

Haha, that's pretty funny. You know, just because Apple is at least a year ahead of the competition doesn't mean they're too early. It means the competition really is that inferior.

You're right. The iPad team probably had no idea FaceTime was going to be available 2 months later and the iPhone 4 with 2 cameras and twice the RAM (512 MB).
post #30 of 34
This is what Apple wanted all along. Multiple iPads per household. And it will happen because internet-based communication and information retrieval is inherently an individual activity. And unless you're willing to pass around a single iPad, you're going to need more than one.

The individual nature of internet usage is also why Google TV will get thrown down the same staircase that WebTV got thrown down. In a typical family, once the novelty of surfing on your big-screen HDTV wears off (about 10 minutes give or take), the fight for control will start. Who gets to surf for what they want to surf for? Who gets to plop the giant keyboard-remote into their lap and start typing and mousing?

Big-screen TV viewing is a communal, shared event in most households. Web surfing, emailing, and texting are individual, private events for most people. This a far deeper and more significant difference than the simple "lean forward" vs. "lean back" concepts that marketing people like to use. Nobody will be allowed to interrupt the family showing of Avatar to check their Facebook page.

So how do we solve this problem of communal TV viewing vs. individual internet usage? By creating a portable internet device for each family member. iPad, iPhone, iPod touch. Bingo. Now you can surf IMDb's listing for Wall-E while you and your whole family is watching Wall-E.

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post #31 of 34
Quote:
Originally Posted by Cpsro View Post

iPad 1 was rushed to market.

Hahahahahahahaha!

Thanks for the laugh...
post #32 of 34
Quote:
Originally Posted by lilgto64 View Post

My wife bought a Netbook last year - and then ran into trouble trying to install apps from CDs since it has no optical drive

Hope you have better luck trying to install apps from CDs on your new iPad
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post #33 of 34
Quote:
Originally Posted by Bregalad View Post

You forgot to mention the little die cast metal cars with the lead based paint that chipped off and retarded our brain development

Kids need to be exposed to the technology that's around them. When I was a little kid there was no such thing as a personal computer. Once there was such a thing my parents bought one and we learned to use it. It was a family device and we learned to share.

When I had kids of my own I tired to follow the same path, but I use the computer so much that sharing wasn't really an option.

So the G5 became the "grown ups" computer and we bought a used G4 for the kids. In 2009 we purchased two refurbished Mac minis to bring the family into the Intel era. Eventually the kids will each inherit an identical mini, but for now I can't justify buying a new computer for myself and the kids really don't need their own computers.

I have mixed feelings about kids being exposed to too much TV and web surfing. My honest impression is that kids are going in two different directions these days... many of them are becoming more stupid than ever before, just as some of them are displaying greater intelligence than before. I think the difference is exposure to the real world versus the narrow view than one gets from self-centered choices made from the enormous array of media and diversions that are available to kids. It's like half of them are ADD and the other half are brats... kinda like the Eloi and the Morlocks in H.G. Wells' "The Time Machine".

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post #34 of 34
Quote:
Originally Posted by deuxlavabo View Post

two thoughts:

1. it's kind of silly to compare the ipad to any of the available tablets. suffice it to say there are no real competitors yet. they'll be here next year. start the comparrisons then.

2. what's with the "don't know" category? really? this group always shocks me in surveys...

For the answer to your second thought, I advise you to refer to your first thought... simple.
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