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Report: Tablet buyers will rapidly upgrade, lion's share will be iPads

post #1 of 99
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Tablet sales are expected to more than double this year, thanks in large part to buyers rapidly upgrading to the latest models in the same way iPod users did. And most tablet buyers will be choosing Apple's iPad.

A report by Forrester Research analyst Sarah Rotman Epps predicts tablet sales will "grow as fast as MP3 players," more than doubling to 24 million this year and reaching 44 million by 2015.

"Of those sales, the lion's share will be iPads, and despite many would-be competitors that will be released at CES, we see Apple commanding the vast majority of the tablet market through 2012," Epps wrote.

Tablet users will increase even faster, hitting 82.1 million by 2015, the report projects. In explaining this predicted phenomenon, the report states that "one major assumption that changed in our model is the replacement rate, which we think will be closer to that of MP3 players or iPhones than to that of PCs."

The report states that "tablets are proving themselves to be 'lifestyle devices' at home and at work, and as such we think consumers will upgrade to newer models more rapidly than they would a more utilitarian device like a PC."

The report added, "we think a significant number of first-generation iPad buyers will buy iPad 2 when it comes out this year many first-gen iPads will end up entertaining the kids in the back of the car while Mom and Dad get the shiny new (likely Facetime-compatible) model."

If current buyers are really going to be snatching up every new model (much like many early iPod and iPhone adopters did), it would seem like the number of tablet buyers should be closer to the number of tablets being sold, not twice as much as modeled by Forrester.



"As for Android tablets," the report notes, "Research In Motion's BlackBerry PlayBook, Microsoft's Windows-based tablets, and tablets that run on HP's and Nokia's platforms, they'll take a backseat to Apple, but in a market this big, there's room for more than one player. By 2015, 82 million US consumers -- one-third of US online consumers -- will be using a tablet, and not all of them will be iPads."

"Consumers didn't ask for tablets"

Interestingly, the same analyst at Forrester predicted last summer that tablet computers would cannibalize netbooks and overtake them in sales by 2012, but that the total number of tablets would only reach 3.5 million by the end of 2010.

By the time of that report, Apple had already sold 2 million iPads, suggesting that Forrester believed the iPad to be a flash in the pan that would quickly fizzle out.

"Consumers didn't ask for tablets," Epps wrote in her summary last June. "In fact, Forrester's data shows that the top features consumers say they want in a PC are a complete mismatch with the features of the iPad."

Forrester now reports that 10.3 million tablets have sold in 2010, despite the fact that Apple has already reported sales of more than 7 million though September, and that analysts expect the company to have sold between 5 to 7.5 million more in the winter quarter. Other manufacturers have also sold some tablets.

Forrester analyst James McQuivey previously predicted through 2006 and 2007 that Apple's iTunes would fail as video content moved to an ad supported model.
post #2 of 99
Apple is 1 year ahead of the competition in both the tablet and smartphone market.
The simple fact of the matter is the competition cannot compete on hardware or software.
post #3 of 99
Unless there's some sort of price drop, it doesn't seem likely that people will jump to replace a $500-800 device every year.
post #4 of 99
Lion's share? Noooo It's an iOS product remember?
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post #5 of 99
Quote:
Other manufacturers have also sold some tablets.

Love that line.
post #6 of 99
Quote:
Originally Posted by HahaHaha321 View Post

Unless there's some sort of price drop, it doesn't seem likely that people will jump to replace a $500-800 device every year.

I might be convinced. It depends on what's in the newer model.
post #7 of 99
Quote:
Originally Posted by HahaHaha321 View Post

Unless there's some sort of price drop, it doesn't seem likely that people will jump to replace a $500-800 device every year.

Current users will simply eBay their 1st-gen iPads, or they will be eagerly taken by spouses, kids, etc.

2nd-gen iPad will certainly outsell the 1st-gen now that it hit the market and has brand recognition.
post #8 of 99
"As for Android tablets," the report notes, "Research In Motion's BlackBerry PlayBook, Microsoft's Windows-based tablets, and tablets that run on HP's and Nokia's platforms, they'll take a backseat to Apple"

Make your mind up ... you just said "... first-gen iPads will end up entertaining the kids in the back of the car"

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post #9 of 99
Quote:
Originally Posted by sflocal View Post

Current users will simply eBay their 1st-gen iPads, or they will be eagerly taken by spouses, kids, etc.

2nd-gen iPad will certainly outsell the 1st-gen now that it hit the market and has brand recognition.

What do you mean 'brand recognition'? You can't mean it in the ordinary sense where a relatively unknown company and product gain enough market awareness to where people will recognize the brand as a solid choice. Apple has to be one ofthe best known brands in the world and the iPad launched to much fanfare. I definitely believe some people had to be made aware of what the product could do for them before the iPad could break wide, but not that it existed at all.
post #10 of 99
Their sales forecast is way off.
80M in 2015 and not 44M is my belief.

And, no people won't buy a new iPad (and some other tablets, LOL) EVERY year, but they will do it EVERY OTHER year.
I don't buy a new iMac every year, but I do buy one every 2-2.5 years as the new features are cool and I justify it for my business.
post #11 of 99
My 2 year old son already owns my iPad. He took it off my hands literally and I never got it back since. Thought about getting another one but decided to hold off for iPad 2.
post #12 of 99
Quote:
Originally Posted by Wurm5150 View Post

My 2 year old son already owns my iPad. He took it off my hands literally and I never got it back since. Thought about getting another one but decided to hold off for iPad 2.

Same thing with my son. I can't even touch it now except to put my iTunes password in to get updates or buy a new game.
My wife wants (she says needs) one for work, so we're waiting for gen 2 for her...
post #13 of 99
Heavy users WILL upgrade yearly. The cost of iPad is less than iMac or MacBook plus the old units will resell easily. If I can sell my iPad (3G/64) for even $400, I'm in for a new one every year until the new features don't justify the upgrade.

For example, many upgraded iPods until there were no more features... Black and white, color, camera, video, touchscreen... Etc.
post #14 of 99
Quote:
Originally Posted by digitalclips View Post

Lion's share? Noooo It's an iOS product remember?

Good eye! I missed that. Seems so obvious now!

I have to agree with the article...I upgraded my iPod shuffles and nano's giving the older ones to my daughter and niece.

I was an original adopter of the 1st gen. iPhone, the first intel iMac and the first intel MacBook. (I have sold my MacBook for $300)

I've sold 2 generations of iPhones (1st gen., and a 3Gs) to now have the iPhone 4 and if ATT lets me, I will sell it and upgrade to the iPhone 5 when it comes out sometime this year.

If my business was doing better, I definitely would have bought an iPad, an MBA and a 27" iMac.

And I would upgrade by selling my older models...for example, let's say I did buy the first gen iPad for $500, used it for 10 months and then sold it for $250 and bought a new one. Essentially, I've "rented" the first one for $25/mo...pretty good deal!

Anyway, perhaps I'm stating the obvious...but I like to have the latest and greatest Apple stuff...but only been able to really accomplish it lately with the iPhones. Next purchase will be a 2nd gen. iPad, though. And an "N" Express!

Best
post #15 of 99
Quote:
Originally Posted by HahaHaha321 View Post

Unless there's some sort of price drop, it doesn't seem likely that people will jump to replace a $500-800 device every year.

If you don't get to use your iPad because the kids always have it you might. I'd say that most people will use it enough to upgrade every 2-3 years. Enthusiasts and wealthier consumers will upgrade every year. Right now a significant number of users either have others in their households or are enthusiasts. So there will probably be a significant number of repeat buyers.
post #16 of 99
Quote:
Originally Posted by HahaHaha321 View Post

Unless there's some sort of price drop, it doesn't seem likely that people will jump to replace a $500-800 device every year.

I'm sure there are quite a few people who will be adding another iPad to the household... I'm not sure if this scenario counts as upgrading.
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post #17 of 99
Quote:
Originally Posted by artificialintel View Post

What do you mean 'brand recognition'? You can't mean it in the ordinary sense where a relatively unknown company and product gain enough market awareness to where people will recognize the brand as a solid choice. Apple has to be one ofthe best known brands in the world and the iPad launched to much fanfare. I definitely believe some people had to be made aware of what the product could do for them before the iPad could break wide, but not that it existed at all.

Sorry for being vague. I meant to iterate that that consumers are much more aware of the "iPad" name and product, just like folks know of "iPod".
post #18 of 99
Quote:
Originally Posted by island hermit View Post

I'm sure there are quite a few people who will be adding another iPad to the household... I'm not sure if this scenario counts as upgrading.

Agreed, if my GF was nicer to me, I would get her an iPhone 4 and an iPad!

She's out right now with her "best friend."

I never did like that guy!

Best
post #19 of 99
Quote:
Originally Posted by christopher126 View Post

Agreed, if my GF was nicer to me, I would get her an iPhone 4 and an iPad!

She's out right now with her "best friend."

I never did like that guy!

Best

Hmmmmm... buy her a Zune!
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post #20 of 99
1st gen iPad was lacking in too many areas for me to justify buying one. I knew the 2nd gen would give us what we wanted in the first place. Yep, count me in for two.

Although, I am curious to see what Motorola has up their sleeve at CES.
post #21 of 99
Quote:
Originally Posted by christopher126 View Post

Good eye! I missed that. Seems so obvious now!

I have to agree with the article...I upgraded my iPod shuffles and nano's giving the older ones to my daughter and niece.

I was an original adopter of the 1st gen. iPhone, the first intel iMac and the first intel MacBook. (I have sold my MacBook for $300)

I've sold 2 generations of iPhones (1st gen., and a 3Gs) to now have the iPhone 4 and if ATT lets me, I will sell it and upgrade to the iPhone 5 when it comes out sometime this year.

If my business was doing better, I definitely would have bought an iPad, an MBA and a 27" iMac.

And I would upgrade by selling my older models...for example, let's say I did buy the first gen iPad for $500, used it for 10 months and then sold it for $250 and bought a new one. Essentially, I've "rented" the first one for $25/mo...pretty good deal!

Anyway, perhaps I'm stating the obvious...but I like to have the latest and greatest Apple stuff...but only been able to really accomplish it lately with the iPhones. Next purchase will be a 2nd gen. iPad, though. And an "N" Express!

Best

I am curious about Verizon offerings if they materialize. Our iPhone 3Gs are over 2 years with AT&T so could switch if better plan without penalty. Also tethering might be better deal, since AT&T don't offer a very good deal (I understand you give up the grandfathered unlimited data plan). We have FiOS here so everything else is Verizon so I am also hoping there may be some bundle deal for iPads and iPhones in with that. I hope we will know soon .. I am dying for an iPhone 4 and an iPad 2 also being an Apple junky
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post #22 of 99
"the top features consumers say they want in a PC are a complete mismatch with the features of the iPad."
But the iPad never was about features and specs.

What I love about the iPad success story is that tons of pros/geeks simply did not get. But wife/girl friend/daughter immediately did. I barely manged to keep our house free of iPadS in 2010 (Initial un-availability helped a lot).
So I will order one iPad2 the moment it is available for "testing". The next steps are easy to predict ....
post #23 of 99
Quote:
Originally Posted by Patranus View Post

Apple is 1 year ahead of the competition in both the tablet and smartphone market.
The simple fact of the matter is the competition cannot compete on hardware or software.

Plain wrong with fanboy blinders one. The hardware on Nokia phones simply blows the iPhone out of the water as do most Android phones, however they are crippled by an OS that is well behind the intuitiveness of the iPhone. While they are behind from an OS or software prospective, they are up to date and even surpasses the iPhone on the hardware front.
post #24 of 99
Quote:
Originally Posted by AppleInsider View Post

... "Consumers didn't ask for tablets," Epps wrote in her summary last June. ...

I love this line. A perfect example of why you should never listen to an "analyst." Consumers didn't ask for the iPhone either, or ask for the iPod, or to have the optical disc removed from their laptop, or mice, or ....

Most consumers are idiots and have a very limited imagination. If a company only gives the people what they ask for they'll be shovelling out inefficient crap by the ton.

post #25 of 99
Quote:
Originally Posted by digitalclips View Post

I am curious about Verizon offerings if they materialize. Our iPhone 3Gs are over 2 years with AT&T so could switch if better plan without penalty. Also tethering might be better deal, since AT&T don't offer a very good deal (I understand you give up the grandfathered unlimited data plan). We have FiOS here so everything else is Verizon so I am also hoping there may be some bundle deal for iPads and iPhones in with that. I hope we will know soon .. I am dying for an iPhone 4 and an iPad 2 also being an Apple junky

Yep! That was a major factor...not losing the unlimited data plan. It will be interesting to see how Verizon handles the iPhone....I was not too impressed with how they handle an iPad 3Gs. Seems expensive but perhaps I didn't read it correctly.

Verizon has a rep for charging for everything they can think of. But, perhaps they will be more aggressive than ATT and we all win!

Best!

PS. You will love the iPhone 4 over the 3Gs...the Retina Display, improved battery life and camera with a flash and on and on. You may be getting close to just upgrading to the iPhone 5 though. Oh well as usual with Apple, "decisions, decisions!"
post #26 of 99
Quote:
Originally Posted by sapporobabyrtrns View Post

Plain wrong with fanboy blinders one. The hardware on Nokia phones simply blows the iPhone out of the water as do most Android phones, however they are crippled by an OS that is well behind the intuitiveness of the iPhone. While they are behind from an OS or software prospective, they are up to date and even surpasses the iPhone on the hardware front.

If they are, "crippled by an OS that is well behind the intuitiveness of the iPhone," how can you be sure the hardware is so great?

I don't really pay attention to Nokia (they are irrelevant as far as smartphones go at this point) but I haven't seen any Android phones with hardware that, "simply blows the iPhone out of the water."
post #27 of 99
Quote:
Originally Posted by HahaHaha321 View Post

Unless there's some sort of price drop, it doesn't seem likely that people will jump to replace a $500-800 device every year.

Yes, they well if the upgrade is in any way compelling. There is a great used market on ebay for the used apple idevice. Prices do not go down but you get better specs and more features in he new model.
post #28 of 99
Quote:
Originally Posted by sapporobabyrtrns View Post

Plain wrong with fanboy blinders one. The hardware on Nokia phones simply blows the iPhone out of the water as do most Android phones, however they are crippled by an OS that is well behind the intuitiveness of the iPhone. While they are behind from an OS or software prospective, they are up to date and even surpasses the iPhone on the hardware front.

I think the magic here for Apple is that they have designed an OS that works well on lesser hardware making Nokia's 'better' hardware not important. This allows Apple to make a device for less money that actually performs better then one that costs more. I don't care how many Mhz the CPU is, I care how fast it responds.

So far all of the IOS devices i have used blow away Android ones in terms of usability and apparent (not actual) speed.
post #29 of 99
Quote:
Originally Posted by sapporobabyrtrns View Post

Plain wrong with fanboy blinders one. The hardware on Nokia phones simply blows the iPhone out of the water as do most Android phones, however they are crippled by an OS that is well behind the intuitiveness of the iPhone. While they are behind from an OS or software prospective, they are up to date and even surpasses the iPhone on the hardware front.


the hardware on most android phones is the same as the iphone. they all use A8 ARM based CPU's.

the new phones being announced at CES are supposed to be A9 dual core based. but the OS with the virtual machine and java is a hog compared to iOS
post #30 of 99
Quote:
Originally Posted by island hermit View Post

Hmmmmm... buy her a Zune!

Thanks for the suggestion, Island. But after using my Macs for the last few years, she is an Apple fan now.

She comes home from work and just bemoans about having to use Windows at work.

I think I will buy myself a t-shirt instead that says, "my girlfriend is out of town!"

Best
post #31 of 99
I actually sold my iPad in hope for a better second gen one. If you had an iPhone 4 with the first gen iPad, the iPad seemed a little behind (mostly cause iOS 4) but i hope Apple adds more than just a camera for the next one...
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post #32 of 99
Quote:
Originally Posted by davebarnes View Post

Their sales forecast is way off.
80M in 2015 and not 44M is my belief.

And, no people won't buy a new iPad (and some other tablets, LOL) EVERY year, but they will do it EVERY OTHER year.
I don't buy a new iMac every year, but I do buy one every 2-2.5 years as the new features are cool and I justify it for my business.

Not everyone is you. Just saying.
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post #33 of 99
Quote:
Originally Posted by sapporobabyrtrns View Post

Quote:
Originally Posted by Patranus

Apple is 1 year ahead of the competition in both the tablet and smartphone market.
The simple fact of the matter is the competition cannot compete on hardware or software.

Plain wrong with fanboy blinders one. The hardware on Nokia phones simply blows the iPhone out of the water as do most Android phones, however they are crippled by an OS that is well behind the intuitiveness of the iPhone. While they are behind from an OS or software prospective, they are up to date and even surpasses the iPhone on the hardware front.

I dont think his comment is off. Surely most of the HW in these devices can be had by any vendor, but for a device to be competitive its the entire device that needs to be competitive, not just a single aspect.

As weve seen with Android (and likely with PlayBook) you need faster, better HW just to do the same thing as with an iDevice. A couple examples are the UI and GPU of Android. Android has made leaps and bounds in the graphics area and the JS engine in Android browser clearly beats the default JS engine in WebKit used in iDevices, but by how much and are those gains enough to ignore their other loses.

Weve seen a ≈800MHz iPhone 4 boot, open apps and execute tasks faster than Android phones running 25% faster. So do we say that the Android phone is better for that faster CPU or that the iPhone is better for being more efficient with the OS and drivers on the HW?

Surely Apple is behind in some areas, especially their notification system, but in the overall device I think the competition is trying to catch up to Apple a lot more than Apple is looking to catch up to them. Then there is the A4, Apples first attempt at optimizing an ARM CPU. How much more can we expect them to optimized this for their iOS in the next iPad or iPhone? What vendor also has ability, time, economics of scale, and profit margins to making optimized CPUs economical? For these reasons Id say Apple is netting more than a year ahead in HW and SW.
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post #34 of 99
Quote:
Originally Posted by techapocalypse View Post

I actually sold my iPad in hope for a better second gen one. If you had an iPhone 4 with the first gen iPad, the iPad seemed a little behind (mostly cause iOS 4) but i hope Apple adds more than just a camera for the next one...

Just a guess, Techa... but I don't think you will be disappointed! Hang in there!
post #35 of 99
Quote:
Originally Posted by solipsism View Post

I don’t think his comment is off. Surely most of the HW in these devices can be had by any vendor, but for a device to be competitive it’s the entire device that needs to be competitive, not just a single aspect.

As we’ve seen with Android (and likely with PlayBook) you need faster, better HW just to do the same thing as with an iDevice. A couple examples are the UI and GPU of Android. Android has made leaps and bounds in the graphics area and the JS engine in Android browser clearly beats the default JS engine in WebKit used in iDevices, but by how much and are those gains enough to ignore their other loses.

We’ve seen a ≈800MHz iPhone 4 boot, open apps and execute tasks faster than Android phones running 25% faster. So do we say that the Android phone is better for that faster CPU or that the iPhone is better for being more efficient with the OS and drivers on the HW?

Surely Apple is behind in some areas, especially their notification system, but in the overall device I think the competition is trying to catch up to Apple a lot more than Apple is looking to catch up to them. Then there is the A4, Apple’s first attempt at optimizing an ARM CPU. How much more can we expect them to optimized this for their iOS in the next iPad or iPhone? What vendor also has ability, time, economics of scale, and profit margins to making optimized CPUs economical? For these reasons I’d say Apple is netting more than a year ahead in HW and SW.

Well said Solipsism. I'd go a little further, I think Apple is years ahead in the OS design, "integration" of the all important Apple ecosystem, and the actual materials of the hardware...you mentioned the A4. But there is also the Retina display, plus the stronger than blue sapphire but also "rubbery" glass! And the alloys Apple is using for the antennae. And then there is the unibody manufacturing of the laptops.

Apple is years ahead on these fronts. Yes the competitors can copy the "form" factor of the iPhones and iPads...but it reminds me of Ford's 1979 Grenada when Ford said it was as good as a Mercedes because basically it was about the same "size!" And that was the extent of the similarities! I wouldn't have a BB Storm as a paperweight or a dell laptop as doorstop or an HP tower as an anchor for my boat!

Best
post #36 of 99
Quote:
Originally Posted by HahaHaha321 View Post

Unless there's some sort of price drop, it doesn't seem likely that people will jump to replace a $500-800 device every year.

Mm. The price has kept me from being tempted even to get one. If you could get 64GB for the price of the 16GB, it might be a different story, but I don't see paying £439 for a device with half as much onboard storage as my smartphone (Which cost £199) and which is intended to be more productive than a phone as being a particularly good value equation. So it's especially hard to see that as an annual purchase.

I also think it's too heavy, but that's beside the point.

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post #37 of 99
Quote:
Originally Posted by solipsism View Post

I dont think his comment is off. Surely most of the HW in these devices can be had by any vendor, but for a device to be competitive its the entire device that needs to be competitive, not just a single aspect.

As weve seen with Android (and likely with PlayBook) you need faster, better HW just to do the same thing as with an iDevice. A couple examples are the UI and GPU of Android. Android has made leaps and bounds in the graphics area and the JS engine in Android browser clearly beats the default JS engine in WebKit used in iDevices, but by how much and are those gains enough to ignore their other loses.

Weve seen a ≈800MHz iPhone 4 boot, open apps and execute tasks faster than Android phones running 25% faster. So do we say that the Android phone is better for that faster CPU or that the iPhone is better for being more efficient with the OS and drivers on the HW?

Surely Apple is behind in some areas, especially their notification system, but in the overall device I think the competition is trying to catch up to Apple a lot more than Apple is looking to catch up to them. Then there is the A4, Apples first attempt at optimizing an ARM CPU. How much more can we expect them to optimized this for their iOS in the next iPad or iPhone? What vendor also has ability, time, economics of scale, and profit margins to making optimized CPUs economical? For these reasons Id say Apple is netting more than a year ahead in HW and SW.

Sorry if I did not go into detail but you are spot on in regards to what you stated. I was talking about the main consumer items, i.e. camera, HDMI out, USB to go features, etc.... On the internals, processors, GPU, etc... Apple is leading the pack. Could it be that we were both right?
post #38 of 99
So in the top part of the post you are quoting one Forrester analyst on how Apple do well like its gospel but.....you wrap it up by telling us how other Forrester analysts were wrong.

I call that SPIN
post #39 of 99
Quote:
Originally Posted by Wurm5150 View Post

My 2 year old son already owns my iPad. He took it off my hands literally and I never got it back since. Thought about getting another one but decided to hold off for iPad 2.

My 10-year-old grandson was the last to get a push-down iPhone:

iP4--> me iP 3GS --> My Daughter --> iP 3G --> grandson (SIMless)

His sister and brother each have a pushed-down iP 1s (SIMLess).


Then, my granddaughter was fooling around and flung her Mom's 3GS against the floor smashing it.


My daughter traded her WiFi iPad to the 10-year old in exchange for his (her previous) iP 3G.

So my grandson is the envy of his bro & sis and all his playmates. He takes the iPad everywhere and is very protective of it.

His sister, soon to be 15 is saving for an iPad -- she should have most of the money when the 2 G is announced.

So, we'll push down the iPads as follows:

iPad Gen 2 --> me iPad Wifi + 3G --> my daughter

This approach seems to work quite well. I will buy the iP5 and push it down to my daughter and she will push the iP 3G back to the grandson.

We are trying to teach the middle child to save money, & he will be the only one in the family w/o an iPad. If we can get him to show good saving habits, we will, likely, help him buy an iPad for himself.

They have all had gameboys, peps,etc, and they have lost or broken these.

iDevices have a longer life, are (usually) better taken care of, and have a wide variety of uses: games, movies, apps -- that are purchased once and run on all devices.

It's a pretty good bang for the bucks (and buckettes).
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post #40 of 99
Quote:
Originally Posted by Patranus View Post

Apple is 1 year ahead of the competition in both the tablet and smartphone market.
The simple fact of the matter is the competition cannot compete on hardware or software.

I agree that Apple is way ahead, but I think it's more like 10 years. In terms of hardware, yes, even iPad 1.0 is ahead of all competition. Apple doesn't cut corners, even if it means that their hardware component and manufacturing costs are slightly higher than their competitors'.

But hardware is easy. It's just the first baby step. That's why the HPs, Dells, Samsungs, and Cobys of the world think they can compete against iPad. And since Apple only updates its hardware once a year, a few of the best iPad clones will start to catch up to iPad's specs each year. Just before the new iPad is released, which starts the race all over again.

It's the software that's hard. Because it's the major component of the user experience. Especially now that you can literally touch it. There's nothing between you and your apps any more because iOS gets out of the way, and that's one of the reasons why Apple's iDevices are so successful.

But it's the infrastructure that's the hardest to get right. iTunes for example. It's been around since 2001, before the first iPod was released. It is the reason why iPod took over the portable music player market. And now there's the App Store, which has contributed hugely to iPhone, iPod touch, and iPad popularity.

The infrastructure needs to support multiple hardware devices, multiple OS platforms, and function across many generations of hardware and software. iTunes has done that. Nobody else's music store or app market has done anywhere near as well, and that has badly hurt the competition. They may realize this, but it hasn't stopped them from dumping hopeless wannabe products onto the market.

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  • Report: Tablet buyers will rapidly upgrade, lion's share will be iPads
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