Quote:
Originally Posted by addabox 
That makes sense, but doesn't it seem like Apple would still like to drive adoption of aTV by making it a game capable STB without needing to have an iOS device? It would seem like a missed opportunity, if the only missing piece was a cheap touch screen with basic graphics and WiFi/bluetooth.
A $99 iOS device attached to hundreds of millions of TVs would be such a huge asset for the platform that I can't imagine that Apple would hope for the best on that count (that either people will settle for limited functionality or they'll have another, more expensive iOS in the household). An aTV with full iOS functionality with the addition of a cheap or bundled remote that could replicate the touch screen experience would be a massive, massive win. All your iPad and iPhone apps on the family 52" LCD? They couldn't make them fast enough.

That makes sense, but doesn't it seem like Apple would still like to drive adoption of aTV by making it a game capable STB without needing to have an iOS device? It would seem like a missed opportunity, if the only missing piece was a cheap touch screen with basic graphics and WiFi/bluetooth.
A $99 iOS device attached to hundreds of millions of TVs would be such a huge asset for the platform that I can't imagine that Apple would hope for the best on that count (that either people will settle for limited functionality or they'll have another, more expensive iOS in the household). An aTV with full iOS functionality with the addition of a cheap or bundled remote that could replicate the touch screen experience would be a massive, massive win. All your iPad and iPhone apps on the family 52" LCD? They couldn't make them fast enough.
This mirrors my thinking. I had given Airplay a thought but I think it is not as easily marketed to the living room entertainment crowd - they understand a box connected to a TV with a remote. I'm basically thinking of technophobes who would have a hard time understanding why they need a phone or an iPad to control that box.









