Originally Posted by jragosta
I love the way people without a clue are so eager to prove that.
The average cut that a retail store gets is 50% of selling price.
Originally Posted by Bregalad
Not on anything with an Apple logo.
I worked for an Apple dealer and we made 8% on the Mac mini. Most days it was better to stand behind the counter selling $19 iPod cases than waste your time extolling the virtues of the Mac mini to potential buyers.
Apple accessories are just as bad or worse. I think the wholesale price of the $29 iPod connection cable was $26.25.
You mean of course an Independent Apple Reseller, no?
Consumer electronics sellers of all kinds tend to work on incredibly thin margins in a brutally competitive atmosphere. And small operations, unless a) their bread and butter comes from other sources - e.g., repair, non-Apple branded accessories, software sales (which the Mac App store will now quickly or slowly steal from the IAR's) - or b) run as unethical or even criminal ops, e.g. as front for laundering cash, shipping grey/black market goods, shipping sloooow or not at all, charging high restocking fees, reboxing/reshpping returned merch., etc. - small operations in the long run, will never make it up in the volume they don't have (the way a B&H Photo Video can - and they're only mid-discounters and legal).
There are plenty of smaller, hungrier discounters than these - I'm told some of these mostly online and mail-order ops simply sell at (or even slightly below) cost and then collect - but don't pay - sales tax, and that this is their only margin.
Maybe that's why you no longer work there, i.e., there's no there there anymore???
Whereas Jewelry probably has the highest goss profit margin on cost of goods - often 1/3 of "suggested" list - which is why Jewelry stores can sell goods at "40% off list" and still make a decent gross profit. (And there are also sleaze operators in this industry.)