Originally Posted by Dick Applebaum
[QHave you ever envisioned something?
Have you ever envisioned something -- and done nothing?
Have you ever envisioned something -- and put together the infrastructure and organization to make it happen?
There are several kinds of vision in the technology arena:
1) the vision
to see products
that will change the world
2) the vision
to see what kind of people are needed to plan, design and implement the products
3) the vision
to see the organization
that is needed to bring the visionary products to market.
4) the execution
to make it happen
Over his business life, Steve Jobs has demonstrated all 3 kinds of vision and the execution -- with a few failures but mainly successes*.
Over his business life, Tim Cook has demonstrated visions
2 and 3 and the execution
Apple is a very successful company, structured differently than any company in the world -- to bring visionary products to market at the best time, at the best price/cost/profit.
structure is Tim Cook's vision in action.
AFAICT, there is none better!
All the visionary products amount to nothing
without the visionary organization
of how to bring them to market.
*In the early days at Apple most of the "organizational" planning, staffing, marketing, implementation aspects were handled by: Mike Markkulla, Mike Scott, Gene Carter, Wil Houd, et al. The two Steves have the product vision
-- the two Mikes had the organizational vision.
I'm glad you posted this. Reading Andy Hertzfeld's Revolution in the Valley
right now, and it's clear from this great collection of yarns that in the early years the personal computer "invention" attracted all sorts of visionaries who saw the potential in amplifying the human mind, and Apple is where many, many of them went to work. They left Xerox and HP and Stanford and Berkeley and joined the Master Visionaries to bring insanely great products into being.
What Jobs seems to have done, among other things, was collect like-minded visionaries and conduct the orchestra, using his massive commitment to aesthetics as a, if not the
guiding principle in bringing out these mind amplifiers. Along with Woz, Andy Hertzfeld, Bill Atkinson and Burrell Smith are shining examples of others too numerous to mention here.
Apple has founded an industry of a fundamentally different kind from any other I can think of: mind amplification ruled by art. We are seeing it being tested against all manner of commodity purveyors right now who don't quite see the difference that the Apple aesthetic makes. But I think the company now has it in their DNA. Steve has made sure of that.