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Verizon posts first iPhone 4 ad without ever showing phone - Page 2

post #41 of 43
1/21/11 at 2:05pm
Quote:
Originally Posted by addabox View Post

Right, but my point is that it's not like Verizon was merely running "Android is cool" ads, and now they'll run "iPhone is cool" ads. They were running "iPhone is broken and possibly gay" ads. Switching that up is fairly unusual for a big US corporation, as far as I know. Like I say, I don't think it's a stretch for Verizon, who obviously doesn't "believe" anything in particular beyond selling stuff, but I do imagine there may be a bit of cognitive dissonance for consumers. At the very least I would expect to hear some gnashing of teeth from Android users feeling "betrayed."

Good points all. Particularly about the feelings of those 'who believed' in Verizon's narrative. Gotta admit this is kinda a unique situation in advertising where a company in some sense 'becomes' its competitor. Not a evolution of a product line over time, but a discrete shift. Cognitive dissonance indeed.

["iPhone is broken and possibly gay" ads.] -
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post #42 of 43
1/21/11 at 2:09pm
Quote:
Originally Posted by solipsism View Post

I’d call any ad that prominently lists a company name as part of the advertising as their ad, even if they weren’t involved in the campaign since they clearly allowed it at some level. I believe Droid was licensed to Verizon, not to a particular vendor, which also points to that being a Verizon ad. It’s also a decent ad (for what it is) which means it can’t be a Motorola ad.

I think the Misfit Toys ad predated Verizon having the Droids on their network.

Right, Verizon's been building on the idea that the iPhone is sort of a gay/bubblehead/fashion accessory to Droid's macho murderous robot, so I'm wondering what the new thinking looks like.

What would be really cool if they continued to run the same Droid ads at the same time, pitting the two platforms against each other in some kind of cage match. Maybe they could borrow the I'm a Mac/I'm a PC format, with the iPhone a pretty girl and the Droid a half crazed psychopath.

"Hi, I'm an iPhone"

"GRWWWWLLLLEEEEERRRRRRRROOOOOOOOOOO" (punches iPhone in face, begins to shoot the place up while shrieking obscenities).
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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post #43 of 43
1/23/11 at 1:47am
I think it should have said "for the millions of those that sold their soul to Verizon, their loyalty will finally be worth it."

Seriously, I'm glad for Verizon and Apple, but we got out from under Verizon's lair a couple of years ago, and we are very happy with AT&T. Granted we don't live in NY or SF, but other than that, I don't see what the big hoopla is. It's about the phone, not the company I pay my bill too. We are very happy with AT&T and we get a discount through my work to boot. Didn't get that with Verizon. No intention to switch.
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