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Apple reaches 10 billion downloads on the iOS App Store

post #1 of 73
Thread Starter 
Apple on Saturday announced that its iOS App Store for the iPhone, iPod touch and iPad has reached the milestone of 10 billion downloads since its launch in 2008.

"Thank you. Ten billion times," Apple's official countdown was changed to read. "The 10 Billion App Countdown promotion has ended. Please come back to this page later to see who won."

The company began a countdown to 10 billion downloads on Jan. 14, when there were about 250 million downloads to go. It ran a promotion in which the 10 billionth downloader will win an iTunes gift card valued at $10,000 U.S.

Downloads from the App Store have grown at an exponential rate. It was in January of 2010 that Apple announced total App Store downloads had topped 3 billion in the digital download destination's first year and a half.

But in the last year, the number of App Store downloads has more than tripled, with nearly 7 billion downloads in the last year alone. For comparison, in its first year, the App Store reached 1.5 billion downloads.



There are more than 300,000 applications available on the App Store for the iPhone, iPad and iPod touch. And Apple revealed this week that it has sold 160 million iOS devices.

The App Store originally debuted on the iPhone and iPod touch, but last year it was extended to the iPad. In addition, this month Apple launched a spin-off of its popular iOS downloading service for the Mac, dubbed the Mac App Store.
post #2 of 73
yay. and 50x more Fart Apps have been downloaded from the App Store than TOTAL downloads from the WP7 Marketplace.
post #3 of 73
Wow! 10 billion downloads in 16 days!
post #4 of 73
I wonder how many of those were free and how many were $1 apps?
My guess would be more then half.

Off topic question -
When installing Snow Leopard on a new drive, is it recommended to first install Leopard?
Client had his HDD go in his Macbook Pro. Going to throw in one of those Seagate hybrid drives.
post #5 of 73
Congrats! But isn't a $10,000 iTunes card a bit much? Can someone confirm if iTunes cards be used to purchase from the Apple Store, too?
post #6 of 73
Are updates included in this figure or just original "purchases". I put it in "" because many are at no cost.
post #7 of 73
Quote:
Originally Posted by HahaHaha321 View Post

Congrats! But isn't a $10,000 iTunes card a bit much?

I was thinking the same thing. I would've loved to have gotten a fully loaded 17" MB Pro and still would have had chingos of money left.
post #8 of 73
Quote:
Originally Posted by HahaHaha321 View Post

Congrats! But isn't a $10,000 iTunes card a bit much?

Apple used to give away an iMac and ten iPods for milestone downloads. The recent offerings are completely pathetic.

Quote:
Can someone confirm if iTunes cards be used to purchase from the Apple Store, too?

Can't. Can you use a $15 iTunes card to purchase from the Apple Store? No.
post #9 of 73
Quote:
Originally Posted by Tallest Skil View Post



Can't. Can you use a $15 iTunes card to purchase from the Apple Store? No.

Well, obviosuly you can't walk into an Apple Retail store and buy something with an iTunes giftcard.

For example, when I logged into the Mac App Store, my credit for my iTunes account is able to be used there. I was thinking that if you logged into the Apple Online Store, the same credit would show up also to buy products and accessories. Is that true?
post #10 of 73
Quote:
Originally Posted by HahaHaha321 View Post

Congrats! But isn't a $10,000 iTunes card a bit much? Can someone confirm if iTunes cards be used to purchase from the Apple Store, too?

iTunes gift cards are good for anything you can purchase through iTunes.
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post #11 of 73
Quote:
Originally Posted by rain View Post

I wonder how many of those were free and how many were $1 apps?
My guess would be more then half.

Off topic question -
When installing Snow Leopard on a new drive, is it recommended to first install Leopard?
Client had his HDD go in his Macbook Pro. Going to throw in one of those Seagate hybrid drives.

There's no need to install leopard first, keep it clean.
post #12 of 73
Quote:
Originally Posted by Tallest Skil View Post

Apple used to give away an iMac and ten iPods for milestone downloads. The recent offerings are completely pathetic.

$10,000 worth of music, media, and software for coincidentally making a purchase (or downloading a free app) is "pathetic?"

Think about it, you could download any song, movie, piece of Mac software, or book essentially for free for many years to come if not for life. That's cooler than a $2,000 piece of hardware that you probably don't need and will out of date in 3 or 4 years.
post #13 of 73
Quote:
Originally Posted by HahaHaha321 View Post

For example, when I logged into the Mac App Store, my credit for my iTunes account is able to be used there. I was thinking that if you logged into the Apple Online Store, the same credit would show up also to buy products and accessories. Is that true?

Completely false. It says so on every card. iTunes Store (and Mac App Store) only. This SHOULD change, but it isn't going to any time soon.

Quote:
Originally Posted by malax View Post

$10,000 worth of music, media, and software for coincidentally making a purchase (or downloading a free app) is "pathetic?"

Think about it, you could download any song, movie, piece of Mac software, or book essentially for free for many years to come if not for life. That's cooler than a $2,000 piece of hardware that you probably don't need and will out of date in 3 or 4 years.

4 years? You don't take very good care of your machines, then.
post #14 of 73
Be real. APPLE giving away anything for an event is definitely better than any other company does. Apple stands for integrity, quality and inovation. consider anything they give you as a bonus, what more can you really want.
post #15 of 73
Quote:
Originally Posted by malax View Post

Think about it, you could download any song, movie, piece of Mac software, or book essentially for free for many years to come if not for life. That's cooler than a $2,000 piece of hardware that you probably don't need and will out of date in 3 or 4 years.

If I said to you what would you rather have $2,000 now or $200 a year for the next 50 years, which would you prefer?

The likelihood is that you won't spend $10,000 very soon on content that Apple offers on iTunes so you won't see the benefit.

It's a decent prize for downloading an app but that $10,000 number will sit in the corner on your iTunes account tormenting you every time you login. Given the choice, I think almost anyone would pick Apple hardware over an iTunes voucher and it feels better to have hardware as you get a tangible product, not some cheap piece of plastic with a code on it.

Even if they diversify the prize like $3,000 iTunes voucher + $1,500 specced up 11" Macbook Air + $400 64GB iPod Touch.
post #16 of 73
I think a $10,000 iTunes card would be awesome. Rent all the movies,, buy all the software and music you want for several years. If anyone here won it and doesn't want it, call me and I'll take it off your hands.
post #17 of 73
Apple hit the milestone around 2:07 AM PST.

Did anyone try to download some app hoping to win? I know I did.
post #18 of 73
Quote:
Originally Posted by BUSHMAN4 View Post

Be real. APPLE giving away anything for an event is definitely better than any other company does. Apple stands for integrity, quality and inovation. consider anything they give you as a bonus, what more can you really want.

If you want to get technical, almost all of the content on iTunes is provided by other companies. Apple is just hosting it.

I think an iTunes giftcard is great, but are people really going to spend $10,000 in content? They should make a universal giftcard to use on their products, accessories and iTunes.
post #19 of 73
Congrats Apple. I hope it's me that won.
post #20 of 73
Quote:
Originally Posted by skiracer1987 View Post

Are updates included in this figure or just original "purchases". I put it in "" because many are at no cost.

Quote:
Originally Posted by rain View Post

I wonder how many of those were free and how many were $1 apps?
My guess would be more then half.

Off topic question -
When installing Snow Leopard on a new drive, is it recommended to first install Leopard?
Client had his HDD go in his Macbook Pro. Going to throw in one of those Seagate hybrid drives.

Free or $1 apps, does it make any difference? The issue here is the significance of the number of downloads.
post #21 of 73
Quote:
Originally Posted by Tallest Skil View Post

Can't. Can you use a $15 iTunes card to purchase from the Apple Store? No.


Of course not. Nothing at the Apple store costs that cheap.
post #22 of 73
Quote:
Originally Posted by rain View Post

Off topic question -
When installing Snow Leopard on a new drive, is it recommended to first install Leopard?
Client had his HDD go in his Macbook Pro. Going to throw in one of those Seagate hybrid drives.

Snow Leopard is a complete OS in itself (despite the $29 cost). Don't install Leopard first - that could only complicate things.
post #23 of 73
You know, at first I was thinking that a $10k iTunes card did sound like a bit much.

The more I thought about it, the more I realized I could probably go through that much in a few years, with movie rentals, purchased films, purchased movies, etc.
post #24 of 73
You know, with all that cash in a big gold pot in Steve's office wouldn't it have been nice to give the winner a billion dollars? Imagine how many downloads would have spiked over the last month leading up to the 10 billionth download.

Apple would have not even missed that billion.
post #25 of 73
I think those of you who bemoan the $10,000 gift card are a bunch of ungrateful, self-centred wretches.

If any of you have been "unfortunate" enough to win this prize kindly donate it to me, I'll find a use for it; I can use the credit to gift content to friends, family and sycophants as well as use it myself.
post #26 of 73
Quote:
Originally Posted by Marvin View Post

If I said to you what would you rather have $2,000 now or $200 a year for the next 50 years, which would you prefer?

I'd prefer $200 dollars a year over 50 years = $10,000 but on condition that it's index-linked to maintain its purchasing power.
post #27 of 73
Quote:
Originally Posted by 2cents View Post

Wow! 10 billion downloads in 16 days!

Not 16d, since 2008.

9 days (i.e. since Jan 14, 2011) is only for the last 250 million to go
post #28 of 73
Quote:
Originally Posted by AppleInsider View Post


Apple on Saturday announced that its iOS App Store for the iPhone, iPod touch and iPad has reached the milestone of 10 billion downloads since its launch in 2008.

Which is better, an app from Apple or a cheeseburger from McDonalds? "Billions and billions served" applies equally to both.
post #29 of 73
Quote:
Originally Posted by rain View Post

Off topic question -
When installing Snow Leopard on a new drive, is it recommended to first install Leopard?



Either way is fine. Remember, it will Just Work.
post #30 of 73
Install went fine. Thanks for the advise all.

FYI for whoever cares...
Put a Seagate Momentus XT 500GB 32MB Cache Solid State Hybrid SATA Drive in a 2008 Macbook Pro.
Daaaaaaaam... the drive is fast.
1/4 the cost of a SSD and only slightly slower.

I would recommend.
post #31 of 73
Quote:
Originally Posted by HahaHaha321 View Post

Congrats! But isn't a $10,000 iTunes card a bit much? Can someone confirm if iTunes cards be used to purchase from the Apple Store, too?

They can not. However the iTunes store is IOS apps, Mac apps, iBooks, music, movies and tv shows. So you can easily spend 10k. Especially when you have lots of time to do it

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply
post #32 of 73
Quote:
Originally Posted by charlituna View Post

They can not. However the iTunes store is IOS apps, Mac apps, iBooks, music, movies and tv shows. So you can easily spend 10k. Especially when you have lots of time to do it

You are right there! Hell my Mac Pro by the time it was fully loaded with RAM, TBs of drives and twin ACDs for FCPro Studio it cost more than that!
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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post #33 of 73
Quote:
Originally Posted by desarc View Post

yay. and 50x more Fart Apps have been downloaded from the App Store than TOTAL downloads from the WP7 Marketplace.

Wow, what an amazing rebuttal, this is stock standard android or Apple Hater response.
Can't you be a little bit more original ?
You must have been up all night thinking of that one.
post #34 of 73
Quote:
Originally Posted by 2cents View Post

Wow! 10 billion downloads in 16 days!

TROLL alert
post #35 of 73
Quote:
Originally Posted by skiracer1987 View Post

Are updates included in this figure or just original "purchases". I put it in "" because many are at no cost.

Original purchases actually.
Unlike android 'activations" of 300,000 per day, which a sizeable portion are updates, unlike iOS, which includes true activations only.
How come Google/Carriers/Manufacturers still don't give hard numbers of their android sales to the public ? Apple does through legal filings with the appropriate financial institutions.
How come M$ doesn't come clean with their WP7 phone sales ?
Remember folks their funeral march for the iPhone, isn't is funny that as usual they have gotten it wrong, its actually for their own phone.
post #36 of 73
Quote:
Originally Posted by HahaHaha321 View Post

If you want to get technical, almost all of the content on iTunes is provided by other companies. Apple is just hosting it.

I think an iTunes giftcard is great, but are people really going to spend $10,000 in content? They should make a universal giftcard to use on their products, accessories and iTunes.

Probably the first post that you have made on AI that makes any sense.
Keep up the good work, we may yet become friends lol !
post #37 of 73
Quote:
Originally Posted by ChiA View Post

I think those of you who bemoan the $10,000 gift card are a bunch of ungrateful, self-centred wretches.

If any of you have been "unfortunate" enough to win this prize kindly donate it to me, I'll find a use for it; I can use the credit to gift content to friends, family and sycophants as well as use it myself.

Well said, yes we have here nothing more than a bunch of whingers.
post #38 of 73
Quote:
Originally Posted by SomeCallMe...Tim View Post

Which is better, an app from Apple or a cheeseburger from McDonalds? "Billions and billions served" applies equally to both.

I would advise that you change your user name as you soil the good name of Monty Python.
post #39 of 73
Okay, done, I have seen to the negative posts, now I can make my own statement.
10 billion is an incredible number, it doesn't matter whether many are free or that a small minority are rubbish (Apple are much tighter now in quality control, hopefully they will start getting rid of this rubbish). The exposure is priceless. It already has a snow ball effect (Mac sales), and will continue to do so.

It just goes to show those wanna-bes how to do it properly.
Create an eco systems that is centralised, robust, easy to use (one click is damn good way of installing) and you have a winner.
Everything Apple does just screams of high quality, that can only be achieved by lots of hard work and careful planning.

How come people equate simplicity to toys, many of my friends still cannot handle the fact that Apple products are so damn easy to use, this goes against their pre-concieved ideas of computers.
Its a mind shocker to them, and they simply cannot fathom this concept.
As someone who puts a value on time, after all we don't live for ever, using Apple products has saved me heaps these years apart from being fun to use.
Congratulations to the Developers and to Apple, a job well done.
post #40 of 73
Quote:
Originally Posted by HahaHaha321 View Post

Congrats! But isn't a $10,000 iTunes card a bit much? Can someone confirm if iTunes cards be used to purchase from the Apple Store, too?

I'd just be happy to get the call from Steve Jobs telling me I won.
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