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iPhone, iPad extend lead over Android in mobile enterprise adoption

post #1 of 9
Thread Starter 
Enterprise mobile services vendor Good Technology reported a 64 percent increase in the iPad's share of all device activations over the past quarter among its more than 2,000 companies deploying mobile devices. The jump extended Apple's iOS lead over Android, with more than twice as many device activations over all of 2010.

Good provides push messaging, device management and security products for corporate mobile users, serving as an alternative to RIM's BlackBerry Enterprise Server. As such, Good supports mobile platforms outside of RIM's own, including Microsoft's Windows Mobile, Symbian, and adding relatively new support for iPhone and Android in December of 2009.

After a full year of supporting its Good for Enterprise solution on both the iOS and Android platforms, Good now reports that iOS devices represent more than 65 percent of all new device activations in the winter quarter of 2010, up from 56 percent last quarter. iPad itself has grown from 14 to 22 percent of all device activations over the same period.

iPhone 4 was the most popular device being put into use by Good's enterprise clients, followed by the iPad, although the iPhone 3G and 3GS remained in the top five. The top ten devices were rounded out by Android models, with the most popular being Motorola's Droid X and Droid 2, both of which placed ahead of the now two and a half year old iPhone 3G but still remained behind the low end iPhone 3GS from 2009.

Windows Mobile and Symbian were pushed out of the top ten entirely in the third quarter by devices running iOS or Android, just one year after Good added support for those new mobile platforms.




Enterprise adoption by industry

Good noted that Financial Services represented the greatest growth in new device activations, fueled by enthusiastic adoption of iPhone by companies such as Deutsche Bank Equity Research, which recently reported its own "overwhelming positive" experience in using Good's enterprise product with the iPhone in place of RIM's BlackBerry.

Specific to iPad, Good reported that new activations of Apple's tablet by companies within the Financial Services segment jumped from the high twenties to 40 percent.

Along with Healthcare, Good noted "high levels of enterprise mobile device adoption" being "fueled by iPads in these security-minded sectors." Both industries have "clearly found in the iPad a tool that meets their needs," the report said.

Android growth stalls in June, Apple retains clear lead

In its previous quarterly report, Good noted that adoption of iOS had formerly peaked in May, when Apple's platform accounted for 60 percent of all new activations. Android grew rapidly in June, peaking at 36 percent of new enterprise activations. However, by September Android had slipped back down below 30 percent while Apple stabilized at a 56 percent share of activations.

The dual punch of Apple's iPad and iPhone 4 launches this summer appear to have blunted the grown of Android in the enterprise, mirroring a similar phenomenon witnessed in Verizon's weakening Android device sales over the same period. While Good doesn't count RIM's BlackBerry platform, Verizon's rapidly collapsing sales of BlackBerry models may provide some context for its relative standing in business as well.

This quarter, Good noted that, "as Verizon adds the iPhone 4 to its portfolio in 2011, we anticipate even broader adoption of iOS devices."
post #2 of 9
Interesting stats. Hard to know how extensible these are but probably the best we are going to get about broad enterprise adoption. Goes to show, that people with a choice, choose iOS.

Android is more of a carrier push and I believe has succeeded where there is no iPhone on a preferred carrier or where there is a cheap $50 or BOGO type offer for the majority of its sales. Gartner sees a lot of the Android sales (>1/3) from the cheap Chinese no-brands - Huawei or ZTE and similar. High-end Android handsets (even added together) just do not sell in comparable numbers to the iPhone.

Oh, and... FIRST (such a child, never happens) ;-)
post #3 of 9
Quote:
Originally Posted by Capnbob View Post

Interesting stats. Hard to know how extensible these are but probably the best we are going to get about broad enterprise adoption. Goes to show, that people with a choice, choose iOS.

Android is more of a carrier push and I believe has succeeded where there is no iPhone on a preferred carrier or where there is a cheap $50 or BOGO type offer for the majority of its sales. Gartner sees a lot of the Android sales (>1/3) from the cheap Chinese no-brands - Huawei or ZTE and similar. High-end Android handsets (even added together) just do not sell in comparable numbers to the iPhone.

I think you're on target here. In the long run it will be Apple and Microsoft splitting the market for people who pay for phones and Android taking the market for free phones. With free phones you will get lots of crapware and other forms of unavoidable advertising, limited to no ability to upgrade the OS, and an inconsistent/kludgy interface. But hey -- you get what you pay for, and many people will be happy with that.

Of course, the great irony for advertisers is that the people who can only afford a free crappy phone probably aren't worth advertising to. But this issue hasn't hindered ad-supported industries in the past, so I'm sure google has nothing to worry about.
post #4 of 9
When looking at these stats you need to take into account that the sample is phones that activate Good's software. There are plenty of corporate users of all kinds of phones that do not use any software from Good. In fact, if iOS 5 includes a bunch of significant security options, you could see Apple devices dropping off the list after June. That woucould also happen if a competitor puts a better product in the App Store. Would Apple dropping in activations of Good's software mean less corporate adoption? No, just less use of Good's software on Apple devices.
post #5 of 9
Quote:
Originally Posted by Capnbob View Post

Gartner sees a lot of the Android sales (>1/3) from the cheap Chinese no-brands - Huawei or ZTE and similar.

Gartner said no such thing. DED the moron AI contributer misread Gartners report and the idiot rats here at AI keep parotting this BS without looking at what Gartner actually said.

http://www.gartner.com/it/page.jsp?id=1466313

Quote:
In the third quarter, white-box manufacturers continued to expand their reach outside of China into markets such as India, Russia, Africa and Latin America,” said Ms. Milanesi. “We firmly believe this phenomenon will not be short-lived as we still see a continued need for non-3G devices. Although we have seen acceleration in sales this quarter, we expect an even bigger volume in the fourth quarter of 2010.”

The rise of white-box manufacturers from Asia has also helped the ‘Others’ section, as a proportion of overall sales, increasing its market share to 33.0 percent in the third quarter of 2010.

They said 1/3rd of overall sales, not smart phones, not Android phones, and they specifically mention non-3G devices. There is not a single word from Gartner that suggest any Android phones came from white box manufacturers. They mentioned ONE ZTE phone available on one carirer in the UK but said nothing about any Android models from the "other" category. Go read it yourself.
post #6 of 9
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post #7 of 9
Quote:
Originally Posted by MacRulez View Post

+1 Insightful.

And isn't this last week's news?

They'll keep posting it though. Post the third party reports that paint apple positively and treat them as authoritative, but if a third party report shows another OS in the lead, it obviously should be discounted, right?

Maybe Blackberry should release a report that customers who use BES for their email service overwhelmingly require blackberry's for their corporate accounts?
post #8 of 9
Quote:
Originally Posted by AIaddict View Post

When looking at these stats you need to take into account that the sample is phones that activate Good's software. There are plenty of corporate users of all kinds of phones that do not use any software from Good. In fact, if iOS 5 includes a bunch of significant security options, you could see Apple devices dropping off the list after June. That woucould also happen if a competitor puts a better product in the App Store. Would Apple dropping in activations of Good's software mean less corporate adoption? No, just less use of Good's software on Apple devices.

Well...except that nothing can touch BB/BES for the perception of the best corporate security and those that don't use BES I believe mostly use Good...so current Good statistics are about as good a real world picture of enterprise adoption for iOS vs Android as you're likely to get.

Enterprise IT shops don't trust MS and certainly not Apple quite as much and wierdly, just looking at the security requirements it doesn't look so hard that MS and Apple couldn't have matched RIM's offering in the past. I can understand that lack on the part of Apple but MS just is confusing that they didn't make WinMo 6/Exchange as security bullet proof as BB/BES.

Instead of sinking money into the Kin I'd have sunk that money into top end enterprise security for MS exchange and enterprise mobile users. Seriously MS, WTF? Even if WimNo 6 does suck ass in comparison to iOS and Android it wouldn't have fallen off the cliff in terms of market share.
post #9 of 9
Quote:
Originally Posted by AIaddict View Post

Gartner said no such thing. DED the moron AI contributer misread Gartners report and the idiot rats here at AI keep parotting this BS without looking at what Gartner actually said.

http://www.gartner.com/it/page.jsp?id=1466313



They said 1/3rd of overall sales, not smart phones, not Android phones, and they specifically mention non-3G devices. There is not a single word from Gartner that suggest any Android phones came from white box manufacturers. They mentioned ONE ZTE phone available on one carirer in the UK but said nothing about any Android models from the "other" category. Go read it yourself.

Fair point but even the Gartner report claims:

"But manufacturers also launched Android devices at lower prices to target different consumer segments. For example, ZTE launched a sub-£100 Android phone with Orange in the prepay U.K. market."

It doesn't say that 1/3 is whitebox in smartphones, but that it is a major area of Android platform growth is. They don't split out the total sales of manufacturers in the PR but the lack of PR from OEMs about individual model sales suggests that my overall point is still true. 10M Galaxy S phones sold in 5 months across all their models is good but hardly great. A few million Droids of various flavors and some other HTC phones all adds up to a lot but it is clearly not the high-end that is driving all that volume. There are many whitebox Android phones out now and they are selling in the developing world. I saw a bunch of cheap Androids on sale in the UK at Christmas.

See the latest Samsung releases today - 4 cheap Androids for developing markets. Lots of growth, not so much profit.
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