Originally Posted by Marvin
I'm not sure why they wouldn't release games on iOS too. If the iPhone was competition then so are all the Android phones not made by Sony. Their rival is Microsoft.
At the heart of this is whether Sony is a hardware company or a software company.
Instinctively I think Sony sees itself as a hardware company. Sony's engineers create hardware platforms. And Sony sells access to that platform through licenses.
But this model effectively means that Sony lose money on hardware sales, and make it back on software sales. That makes them look more like a software company, than a hardware one.
So with Android software, Sony can forget the expensive, loss making hardware development and simply focus on selling games. Yes? Sell software on Android, iOS whatever ...a sale is a sale right?
But Sony don't really make software. Yes, they acquired a bunch of game studios to bolster its platform, but game creation is not really its strong point.
Historically makes its money not by selling games but by extracting a tax from software creators. If you want a game on the PS3 platform you pay your $8.75 (or whatever it is) per unit to Sony for the privilege. But when it comes to delivering games to non-Sony hardware. Sony can't play this gate keeper role. It will have to charge a publishing fee that is more in line with Google marketplace.
It might work. It might not.
The only thing that makes me think it is in with a chance is the lack of curation in the current Google marketplace. A well-curated, well-presented games app store, exploiting the Playstation brand might allow developers to increase prices and do better than Google Marketplace.
I don't think Sony can sell games onto the iOS - because it can't end-run around Apple's revenue share.
But developers of Sony mobile content could most certainly port those titles to iOS.