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Apple's iOS reaches 2% worldwide Web browser market share

post #1 of 33
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Apple's iOS, which powers the iPhone, iPad and iPod touch, cracked 2 percent of all Web browsing in January, with a share north of 5 percent in both the U.K. and Australia to start 2011.

Net Applications on Tuesday published the results of its latest worldwide browser market share findings. The numbers show that in the month of January, Apple's iOS mobile operating system and the Mobile Safari browser cracked the 2 percent barrier for the first time.

iOS, which runs on the iPhone, iPad and iPod touch, represented 2.06 percent of all global browsing in January. The analytics firm noted that growth of iOS market share accelerated over the holidays, a typical pattern for Apple as the company's products are given as gifts.

Apple has the greatest market share presence in Singapore, where iOS devices represented 9.98 percent of all Web browsing traffic. Also noteworthy was Australia, where 5.6 percent of browser traffic came from iOS devices.

The U.K. also had a strong showing, with 5.1 percent of total Web traffic originating from iOS users. In the U.S., 3.4 percent of all browser traffic is represented by Apple's mobile operating system.



Last month, Apple revealed that it has sold more than 160 million iOS devices since the iPhone first launched in 2007. Growth of the iOS platform accelerated considerably in 2010 with the debut of the iPad and the launch of the iPhone 4.

In fact, just days after the iPad launched, the Web browsing presence of the device already rivaled both the Google Android and Research in Motion BlackBerry platforms. The iPad quickly surpassed Android in browser share by July of 2010.
post #2 of 33
Since iPad is designed to be used for browsing.

Quote:
Originally Posted by AppleInsider View Post

Apple's iOS, which powers the iPhone, iPad and iPod touch, cracked 2 percent of all Web browsing in January, with a share north of 5 percent in both the U.K. and Australia to start 2011.

Net Applications on Tuesday published the results of its latest worldwide browser market share findings. The numbers show that in the month of January, Apple's iOS mobile operating system and the Mobile Safari browser cracked the 2 percent barrier for the first time.

iOS, which runs on the iPhone, iPad and iPod touch, represented 2.06 percent of all global browsing in January. The analytics firm noted that growth of iOS market share accelerated over the holidays, a typical pattern for Apple as the company's products are given as gifts.

Apple has the greatest market share presence in Singapore, where iOS devices represented 9.98 percent of all Web browsing traffic. Also noteworthy was australia, where 5.6 percent of browser traffic came from iOS devices.

The U.K. also had a strong showing, with 5.1 percent of total Web traffic originating from iOS users. In the U.S., 3.4 percent of all browser traffic is represented by Apple's mobile operating system.



Last month, Apple revealed that it has sold more than 160 million iOS devices since the iPhone first launched in 2007. Growth of the iOS platform accelerated considerably in 2010 with the debut of the iPad and the launch of the iPhone 4.

In fact, just days after the iPad launched, the Web browsing presence of the device already rivaled both the Google Android and Research in Motion BlackBerry platforms. The iPad quickly surpassed Android in browser share by July of 2010.
post #3 of 33
Quote:
Originally Posted by LeCorsaire View Post

Since iPad is designed to be used for browsing.

How many Internet-connected computers are there? 3.5 billion?

Apple would have to sell 1.25 billion iOS devices, provided the entire market otherwise stagnates. Not happening.
post #4 of 33
What share of web browsing does Android have?

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post #5 of 33
Quote:
Originally Posted by jd_in_sb View Post

What share of web browsing does Android have?

Or MS Windows Phone 7, with it's leaky Yahoo email service?
post #6 of 33
I surprised the title of this wasn't LESS than 2% instead of More than 2%. I know for me personally that number is disappointing. I am a web developer for a living and there is no way I would target something with a 2% market share specifically unless that 2% happened to correlate to the particular projects demographic. I think the numbers for mobile browsing in general, including Android and Blackberry are way more influential in web dev than this is.

Having said that there are 2 iPads and 2 iPhones in my house and I know we do the majority of our web browsing on them, and because they support most standards the experience is pretty good.
post #7 of 33
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post #8 of 33
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post #9 of 33
Quote:
Originally Posted by alkrantz View Post

I am a web developer for a living and there is no way I would target something with a 2% market share specifically unless that 2% happened to correlate to the particular projects demographic. I think the numbers for mobile browsing in general, including Android and Blackberry are way more influential in web dev than this is.

It's very early days yet. The iPhone has just reached over 14 million units per quarter. At the same rate of growth, 2011 would see over 100 million units. PC shipments will be 350 million though. The iPad is at 12 million per year and will probably exceed 30 million in 2011.

This would give them over 35% marketshare. Web share has little to do with marketshare though as not everyone will use the devices for browsing. I think this is what is happening here. Mobile phone screens are just not that great for prolonged browsing so until that iPad share gets up or Apple sell a screen for the iPhone, the web share will remain low.

As you say though, the total number is more important and the great thing about the biggest marketshare players is they all use the same webkit engine. Hopefully one day this will rid us of gecko, trident and presto. If Firefox went to webkit, this would push the webkit share above IE, which would then die out gradually.
post #10 of 33
Quote:
Originally Posted by alkrantz View Post

I surprised the title of this wasn't LESS than 2% instead of More than 2%. I know for me personally that number is disappointing. I am a web developer for a living and there is no way I would target something with a 2% market share specifically unless that 2% happened to correlate to the particular projects demographic. I think the numbers for mobile browsing in general, including Android and Blackberry are way more influential in web dev than this is.

Having said that there are 2 iPads and 2 iPhones in my house and I know we do the majority of our web browsing on them, and because they support most standards the experience is pretty good.

You should look at your own logs or analytics to see what percent you are getting. It may be less or it may be a lot more than 2%, all depends on your clientele. I'm getting a little over 3% on a medical related site that has no special iOS formatting. FYI I never surf there on my own iOS device and my IPs not included in the stats.

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post #11 of 33
Quote:
Originally Posted by alkrantz View Post

I surprised the title of this wasn't LESS than 2% instead of More than 2%. I know for me personally that number is disappointing. I am a web developer for a living and there is no way I would target something with a 2% market share specifically unless that 2% happened to correlate to the particular projects demographic. I think the numbers for mobile browsing in general, including Android and Blackberry are way more influential in web dev than this is.

Having said that there are 2 iPads and 2 iPhones in my house and I know we do the majority of our web browsing on them, and because they support most standards the experience is pretty good.

Keep in mind certain things:

Keep in mind this # includes v. populous countries in which iOS devices arent very prevalent, such as China, India, etc and other where they are virtually non-existance. If you focus on NA and Europe, that number would skyrocket I bet. You would have had dozens and dozens of massive sites switch from flash to H.264/HTML5 to accomodate iOs devices if they werent a very important segment.
post #12 of 33
Quote:
Originally Posted by Marvin View Post

...If Firefox went to webkit, this would push the webkit share above IE, which would then die out gradually.

oooo I got all tingly. Say it again...!
post #13 of 33
If iOS is 2% of the worlds browser traffic, Then Android must be much higher because now its the number 1 mobile platform in the world. And all this in about two years, amazing.

Android rules the world.
post #14 of 33
Quote:
Originally Posted by Slurpy View Post

Keep in mind certain things:

Keep in mind this # includes v. populous countries in which iOS devices arent very prevalent, such as China, India, etc and other where they are virtually non-existance. If you focus on NA and Europe, that number would skyrocket I bet. You would have had dozens and dozens of massive sites switch from flash to H.264/HTML5 to accomodate iOs devices if they werent a very important segment.

I'll take that bet.

The measure was "percent of web traffic" which has no bearing on population centers.
post #15 of 33
Quote:
Originally Posted by jd_in_sb View Post

What share of web browsing does Android have?

Android has just beaten out symbian for the number 1 mobile OS in the world, what ever the browser share is im sure its more than 2%. LOL.
post #16 of 33
Quote:
Originally Posted by Slurpy View Post

Keep in mind certain things:

Keep in mind this # includes v. populous countries in which iOS devices arent very prevalent, such as China, India, etc and other where they are virtually non-existance. If you focus on NA and Europe, that number would skyrocket I bet. You would not have had dozens and dozens of massive sites switch from flash to H.264/HTML5 to accomodate iOs devices if they werent a very important segment.

I think you meant to include the word "not" in the sentence above.
post #17 of 33
Can AI put a ticker for these numbers, like the AAPL: 345.03, instead of a so-call article!

iPad xxx mil sold - AAPL: 345.03 - iOS: 2% Browser Share - tick, tick...etc...
post #18 of 33
Considering that most of interet usage in poor countries is from mobile phones I would not be surprised to see that number go up as apple's devices make their way outside the us,eu,Asia areas.
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post #19 of 33
Why is it the 2% barrier? is there something deliberately or artificially holding iOS devices back to that level?

How about the 2% mark - or the 2% level - or even a gradual climb up to 2% has suddenly shot above 2%.

At least with the sound "barrier" there were folks with technical reasons (some rather far fetched perhaps) why it would not be possible to travel faster than the speed of sound - which, although the actual speed varies based on atmospheric conditions, at least is a clearly demarcated point with different properties on each side of the "barrier" - at least for sound - and of course long since proven not a barrier in the strictest sense of the word.

Example after example of "barriers" exist - the overwhelming vast majority of which only lasted for what in the end was a brief period - and most of which were only "barriers" in the minds of those who allowed some artificial value such as a 4 minute mile decide their limitations - rather than going out and testing to find out what - if any - true limitations there are.
post #20 of 33
Quote:
Originally Posted by some internet dude View Post

If iOS is 2% of the worlds browser traffic, Then Android must be much higher because now its the number 1 mobile platform in the world.

You'd be wrong though.

Here are the stats from another medical site of mine in the USA that gets around 3,000 unique visitors per day.

1.\tWindows 88.01%\t

2.\tMacintosh 8.24%\t

3.\tiPhone 1.34%\t

4.\tiPad 1.23%\t

5.\tAndroid 0.51%\t

6.\tLinux 0.19%\t

7.\t(not set) 0.15%\t

8.\tBlackBerry 0.15%\t

9.\tSymbianOS 0.11%\t

10.\tiPod 0.06%

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post #21 of 33
Quote:
Originally Posted by MacRulez View Post

It's actually only 100 million (5 billion devices X 0.02). The number of devices, their usage pattern, and the caching limits make it plausible as a measure of total traffic.

Tallest Skil was referring to "LeCorsaire's" post, who used the title bar to convey half or his or her message by stating
Quote:
I don't see why iOS won't reach 50% web browsing share some day
Since iPad is designed to be used for browsing.

and quoting the entire article in the first post, which thankfully allowed me to read the article again.

Anyway, 1.75 billion is half of 3.5 billion.

Back to 1 Geostationary Tower Plaza.
post #22 of 33
Using slight variations in gradients of green for the map graphic. Who came up with that brilliant idea?
post #23 of 33
Quote:
Originally Posted by Tallest Skil View Post

How many Internet-connected computers are there? 3.5 billion?

Apple would have to sell 1.25 billion iOS devices, provided the entire market otherwise stagnates. Not happening.

Nice math
post #24 of 33
Quote:
Originally Posted by DonSqueak View Post

Using slight variations in gradients of green for the map graphic. Who came up with that brilliant idea?

Same dummies who designed the fast forward bars on most every DVR ever made except Tivo. Does Tivo have a patent on that or something?
post #25 of 33
Quote:
Originally Posted by some internet dude View Post

Android has just beaten out symbian for the number 1 mobile OS in the world, what ever the browser share is im sure its more than 2%. LOL.

Android: 0.49%

So when you say "I'm sure" you actually mean "I don't know what I'm talking about".
post #26 of 33
I'm curious to know how caching policies are influencing these numbers, especially in the mobile arena where it is more limited. If a mobile browser caches a page, re-navigating to the content is not going to show up as a server request and contribute to marketshare numbers. From personal experience, my Android 2.2 phone observably caches more content than my 3GS which capped assets to cache @ 25kb. It was reported that the iPad cached no content when it was released w/ iOS 3.x. Hopefully this has been changed though.
post #27 of 33
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post #28 of 33
Quote:
Originally Posted by MacRulez View Post

Caching schemes make a huge difference and Net Application's data has no way to account for it, which explains why the network usage is so disproportionate to device unit sales.

Android caches, iPhone caches. Why would you assume that caching would skew the data?

Ideally the browser would attempt to check in with the server in case the page has updated which would result in a hit even though no data would be re-downloaded. Maybe because the iPhone has less memory than some smart phones might cause page reload more often, but I think the usage difference is the iPhone is just more fun and the typical iPhone user has more interest in surfing the internet.

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post #29 of 33
Quote:
Originally Posted by Slurpy View Post

Keep in mind certain things:

Keep in mind this # includes v. populous countries in which iOS devices arent very prevalent, such as China, India, etc and other where they are virtually non-existance. If you focus on NA and Europe, that number would skyrocket I bet. You would have had dozens and dozens of massive sites switch from flash to H.264/HTML5 to accomodate iOs devices if they werent a very important segment.

I think you mean "would not have" and to be clear html5 is not exclusive of Flash, so it would be incorrect to say that people are switching from Flash to html5. Although I don't think that's what you meant I just wanted to clarify for others. In regards to your point, which I believe is the growing use of the <video> tag in html5 in conjunction with h.264, lets be honest here, the "dozens and dozens" of sites that are "switching" to it, are not mainstream sites and if they are they are not abandoning Flash but supplementing it and only on devices like iPads and iPhones where ripping videos from the stream is next to impossible.

This will be further impacted I'm sure by Googles recent move away from h.264 and the imbedding of the Flash plugin into Chrome. Which my own analytic show to be the fastest growing browser out there. Albeit that is anecdotal evidence.

The TRUTH about web video is that there is no way to copy protect video with just the html5 video tag, and it's is not currently slated to be put into the html5 spec at all as far as I know. As a result Flash will continue to be around for video implementation when it has a commercial application. The bottom line here is Fox, CNN, ESPN, HULU etc etc, just don't want you to be able to take their videos. While it's not impossible with Flash, if it is implemented right it is certainly much harder. But I digress, this is an entirely different discussion however (one most of us who frequent these boards are very familiar with no doubt) and not really on point.

My point here is really that even after reviewing the analytics for the sites we are implementing, which in some cases are large fortune 500 sites, we are not seeing mobile usage overtake desktop usage and IE is still ruling the land followed closely by Firefox. I agree the mobile usage numbers will keep growing but for now the best solution is still good semantic programming and progressive enhancement. At the end of the day I just cant justify specifically targeting IOS devices as a dev and if I needed to I would build an app, which is what most companies targeting that space do.
post #30 of 33
Quote:
Originally Posted by mstone View Post

You should look at your own logs or analytics to see what percent you are getting. It may be less or it may be a lot more than 2%, all depends on your clientele. I'm getting a little over 3% on a medical related site that has no special iOS formatting. FYI I never surf there on my own iOS device and my IPs not included in the stats.

Good point, I definitely follow this closely whenI have access, but really even at 3%, hell even at 10% can you justify developing for any specific features?
post #31 of 33
Quote:
Originally Posted by Marvin View Post

As you say though, the total number is more important and the great thing about the biggest marketshare players is they all use the same webkit engine. Hopefully one day this will rid us of gecko, trident and presto. If Firefox went to webkit, this would push the webkit share above IE, which would then die out gradually.

Agreed. Totally love webkit, although I am starting to feel like Chrome is way snappier than Safari on my system. Also is it just me or is Firefox starting to feel more and more like IE? It is seriously the slowest browser on my comp.
post #32 of 33
Quote:
Originally Posted by alkrantz View Post

Agreed. Totally love webkit, although I am starting to feel like Chrome is way snappier than Safari on my system. Also is it just me or is Firefox starting to feel more and more like IE? It is seriously the slowest browser on my comp.

Plus FF really screws up every time I update it on my Mac. It literally takes 10 minutes to boot up the first time after an update.

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post #33 of 33
Quote:
Originally Posted by alkrantz View Post

Good point, I definitely follow this closely whenI have access, but really even at 3%, hell even at 10% can you justify developing for any specific features?

Really depends. We sell some very high end medical equipment ($100K+) and I look at iPhone users as more likely to be decision makers, more so than Windows XP/IE6 users.

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