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US Smartphone adoption hits 31%, Android, RIM, iOS evenly tied

post #1 of 33
Thread Starter 
A Nielsen survey indicates that at the end of 2010, nearly a third of US mobile users had smartphones, with the installed base evenly tied between Apple, RIM, and Android licensees.

Racial profiling

The Nielsen report focused on racial demographics, noting that just 27 percent of whites owned a smartphone, while 33 percent of African Americans and 45 percent of both Asian/Pacific Islanders and Hispanics opted for a mobiles with "app-based, web-enabled operating systems."

That difference was was related to demographic populations that "tend to skew younger." Among all groups, smartphone use is on the rise.

Recent buyers who acquired a new phone in the last six months were even more likely to have chosen a smartphone, with 42 percent of whites, 44 percent of African Americans, 56 percent of Hispanics and 60 percent of Asian/Pacific Islanders upgrading to a smartphone.





Platforms

Over the past year, Nielsen charted a relatively steady 27 percent market share average for Apple's iPhone, while RIM's BlackBerry fell from a high of 39 percent--and Android licensees collectively rose from a starting point in the single digits--to almost perfectly begin 2011 alongside Apple with equal 27 percent shares of the US market.



When only looking at recent adopters, Apple's market share continues to remain very flat over the past year, dipping most just before the launch of iPhone 4.

RIM's losses began to show about the same time, six months after Verizon shifted its smartphone marketing muscle from BlackBerry to Android. Meanwhile, Android adoption began to surge into the void left by BlackBerry.



Whether Android's accelerating adoption is a trend, or simply the result of Verizon's year long focus on the platform as its best hope for an iPhone contender, remains to be seen. Verizon is expected to aggressively shift its resources toward iPhone 4 beginning later this month. About half of all US Android phones are on Verizon.

Meanwhile, AT&T is preparing to direct more attention to Android to make up for lost exclusivity of the iPhone, while T-Mobile and Sprint are banking heavily on new Android models to help them sell data contracts on their new networks now being built out. Verizon is also planning to launch Android models capable of using its LTE data network in the second half of the year.
post #2 of 33
I'm not sure how to interpret the race / ethnic demographic information. Whites are apparently at the bottom, a minority, in this case. The Wall Street Journal also had a story about race / ethnic relationships and mobile devices earlier today, also. See this story:


Nielsen - Ethnic Minorities More Likely Than Whites to Buy Smartphones (Via the Wall Street Journal):
http://mobilized.allthingsd.com/2011...D_yahoo_ticker


AppleInsider's first graphic / chart in the story is here:
http://photos.appleinsider.com/smart...ethnicity1.png


Anyone have any insight, or know how to interpret this information? Also, why are the groups represented the way that they are? I'm not sure how to understand this (taking into account things such as education, employment and affluence).
post #3 of 33
Boy! It sure didn't take long for Android to catch up to, and maybe even surpass the iPhone, did it?
post #4 of 33
SELL SELL SELL
post #5 of 33
Quote:
Originally Posted by justbobf View Post

Boy! It sure didn't take long for Android to catch up to, and maybe even surpass the iPhone, did it?

But "surpass" Apple in share with what, exactly? A lot of it is pretty bad junkware. Anyone can sell crap if it's priced cheaply enough. Just look at netbooks.
post #6 of 33
is this with the fudged numbers or not?
post #7 of 33
Quote:
Originally Posted by Digital_Guy View Post

I'm not sure how to interpret the race / ethnic demographic information. Whites are apparently at the bottom, a minority, in this case. The Wall Street Journal also had a story about race / ethnic relationships and mobile devices earlier today, also. See this story:


Nielsen - Ethnic Minorities More Likely Than Whites to Buy Smartphones (Via the Wall Street Journal):
http://mobilized.allthingsd.com/2011...D_yahoo_ticker


AppleInsider's first graphic / chart in the story is here:
http://photos.appleinsider.com/smart...ethnicity1.png


Anyone have any insight, or know how to interpret this information? Also, why are the groups represented the way that they are? I'm not sure how to understand this (taking into account things such as education, employment and affluence).

Really?...

Whites are the new minority...
post #8 of 33
Quote:
Originally Posted by Quadra 610 View Post

But "surpass" Apple in share with what, exactly? A lot of it is pretty bad junkware. Anyone can sell crap if it's priced cheaply enough. Just look at netbooks.

What's wrong with Netbooks? I have an excellent Lenovo IdeaPad that I purchased for $150. For the price, it's excellent value for money. I used it a heck of a lot more than my iPad. Which is why I still have the netbook and don't have the ipad anymore.
post #9 of 33
Quote:
Originally Posted by mac_dog View Post

is this with the fudged numbers or not?

It's hard to interpret any of this data independently.
Hard to determine market share with a market that is growing/changing/fluctuating daily.

It's a safe bet that Androids near vertical growth isn't going to stop dead and level out tomorrow.
Now you know why Steve was trembling with rage regarding Google competing against them.
Job's got snowed again.
Uncanny the similarities from the 80's and now isn't it.
post #10 of 33
I guarantee a significant number of Verizon users give up their Android phone for an iPhone.

Quote:
Originally Posted by rain View Post

It's a safe bet that Androids near vertical growth isn't going to stop dead and level out tomorrow.
Now you know why Steve was trembling with rage regarding Google competing against them.
Job's got snowed again.
Uncanny the similarities from the 80's and now isn't it.
post #11 of 33
Quote:
Originally Posted by rain View Post

It's hard to interpret any of this data independently.
Hard to determine market share with a market that is growing/changing/fluctuating daily.

It's a safe bet that Androids near vertical growth isn't going to stop dead and level out tomorrow.
Now you know why Steve was trembling with rage regarding Google competing against them.
Job's got snowed again.
Uncanny the similarities from the 80's and now isn't it.

Are you being sarcastic or serious?

If you're being serious, then there are a lot of problems with your analysis. The Android platform may be growing, but that doesn't necessarily mean that there are trucks full of profit pulling into LG and Samsung and HTC.

The billions per quarter in profits from the iPhone alone (let alone the iPad and iTouch) lead me to believe that Apple is probably pretty happy with the way their iOS platform is going.
post #12 of 33
as opposed to *oddly* tied?
post #13 of 33
Quote:
Originally Posted by justbobf View Post

Boy! It sure didn't take long for Android to catch up to, and maybe even surpass the iPhone, did it?

Yep. Given that it's "FREE" for anyone that wants to build their cheap knockoffs probably has nothing to do with Android OS overtaking everyone soon.
post #14 of 33
Quote:
Originally Posted by Digital_Guy View Post

I'm not sure how to interpret the race / ethnic demographic information. Whites are apparently at the bottom, a minority, in this case. The Wall Street Journal also had a story about race / ethnic relationships and mobile devices earlier today, also. See this story:


Nielsen - Ethnic Minorities More Likely Than Whites to Buy Smartphones (Via the Wall Street Journal):
http://mobilized.allthingsd.com/2011...D_yahoo_ticker


AppleInsider's first graphic / chart in the story is here:
http://photos.appleinsider.com/smart...ethnicity1.png


Anyone have any insight, or know how to interpret this information? Also, why are the groups represented the way that they are? I'm not sure how to understand this (taking into account things such as education, employment and affluence).

I am at a total loss as to:

-- how these numbers were gathered
-- how reliable they are
-- what they are trying to show
-- what, if anything, they actually show.

Obviously, some sort of survey was used -- but how large a sample, what were the other demographics, what questions were asked, how were the answers validated...

I visited the WSJ link and the original report link from the AI article and I find none of these questions addressed... Odd!

From the site linked below, I found a comment that prompted some thought:

I highlighted the interesting paragraph and re-quote it here:

Quote:
"Also, perhaps more importantly, non-whites often use smart-phones in lieu of desktop or laptop devices. The two, main theories on why this is so: (1) phones are simply more handy/fun to use or (2) subsidized phone contracts are now competitive with - or cheaper than - home devices/service."

Ethnic breakdowns aside, I wonder if the commenter has identified something I had not considered when thinking about smart phone use and users. He makes 2 points:

(1) phones are simply more handy/fun to use or
(2) subsidized phone contracts are now competitive with - or cheaper than - home devices/service.

There are, likely, at least 3 additional, related, points to be considered:

(3) the age of the persons surveyed -- I am 71. My middle-aged daughter and 3 teen-aged grandchildren have completely different uses for the device. Simply put, I Talk; My Daughter Talks/Texts; The grandkids: FB/YT/Text/Tweet/Talk/Play Games. I suspect most of those surveyed were younger than 35.
(4) the social use of the device vs pure communication uses as shown above.
(5) the possibility that the subsidized
smart phone satisfies their needs and is the only computing device they use/own for personal activities.

I have been voicing the theory that tablets will soon replace personal computers for most purposes.

If the above considerations are accurate, and the upward trend of smart phone usage continues among the younger population -- then the smart phone, not the tablet, will become the personal computer.

I have used computers since 1956, and personal computers since 1978.

Today's smart phone certainly has the power and technology to replace the personal computer.

I am shocked, to think that smart phone uses, as described above, could be sufficient to displace the personal computer.


Is it true... For what they do... the smart phone is the only device they need/have?


Quote:
\t
NOT RahmEmanuel 55 minutes ago
Based on what I've read elsewhere (including some reports from Twitter analysts), it looks like a larger percentage of minorities spend more time texting/tweeting than do whites of similar demo. Some analysts say half or more of the top keyword-trends on Twitter come from young blacks.

Also, perhaps more importantly, non-whites often use smart-phones in lieu of desktop or laptop devices. The two, main theories on why this is so: (1) phones are simply more handy/fun to use or (2) subsidized phone contracts are now competitive with - or cheaper than - home devices/service.

You can make of this what you will...especially the latter point. But the bottom line seems to be that ethnic minorities, especially younger folks in those groups, are leading the way into our mobile computing future. Seems to me that any tech firms ignoring this trend would do so at great peril.



http://mobilized.allthingsd.com/2011...D_yahoo_ticker
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
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"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
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post #15 of 33
Quote:
Originally Posted by Dick Applebaum View Post

I am at a total loss as to:

-- how these numbers were gathered
-- how reliable they are
-- what they are trying to show
-- what, if anything, they actually show.

Obviously, some sort of survey was used -- but how large a sample, what were the other demographics, what questions were asked, how were the answers validated...



Refer to the "n"in the image, next to the month.
post #16 of 33
Daniel is the fox news of the Apple world. Always very opinionated and usually wrong.

He says, "Verizon is also planning to launch Android models capable of using its LTE data network in the second half of the year."

Yet, Verizon is planning to start selling the HTC Thunderbolt this month (february) as their first LTE smartphone.
post #17 of 33
Quote:
Originally Posted by sciwiz View Post


Refer to the "n"in the image, next to the month.

All that shows, apparently, is how many people were counted.

Were all those contacted, counted? Why, Why not?

How were they selected -- did the surveyors stand in front of VZ stores, ATT stores or were they contacted by phone.

How did they verify that they even had a cell phone? The OS? How Old? How long? Their ethnecity?

Why not their age? Income? Marital status? Other demographics..

Neilsen is a reputable firm and usually provides extensive background data supporting their surveys,

Why is none of that shown here?

There are just too many unasked/unanswered questions to make any meaningful interpretation of the results shown.
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
Reply
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
Reply
post #18 of 33
Quote:
Originally Posted by AaronJ View Post

Are you being sarcastic or serious?

If you're being serious, then there are a lot of problems with your analysis. The Android platform may be growing, but that doesn't necessarily mean that there are trucks full of profit pulling into LG and Samsung and HTC.

The billions per quarter in profits from the iPhone alone (let alone the iPad and iTouch) lead me to believe that Apple is probably pretty happy with the way their iOS platform is going.

Apple is being a bully right now - leveraging their pile of cash and riding their 'first kid on the block' innovation. They just woke up every other tech company in the world - the collective minds of the rest of the planet.
The competition isn't going to stand still. The 'closed ecosystem' didn't win out last time... even thou it was vastly superior in every way... what makes you think it will this time?

Blowback - could be around the corner if Apple stays on their greedy path.
post #19 of 33
Quote:
Originally Posted by os2baba View Post

What's wrong with Netbooks? I have an excellent Lenovo IdeaPad that I purchased for $150. For the price, it's excellent value for money. I used it a heck of a lot more than my iPad. Which is why I still have the netbook and don't have the ipad anymore.

Are you for real ?
What do you mean by excellent value for money ? This statement can mean anything.
So you paid $150 and happy for the crappy experience ? Is that it ?
You use it more than the iPad, why ? What does it do better ?
Please enlighten us.
I love probing posters when they make comments that are purely their opinion, and holds no ground to logic.
post #20 of 33
Quote:
Originally Posted by slapppy View Post

Yep. Given that it's "FREE" for anyone that wants to build their cheap knockoffs probably has nothing to do with Android OS overtaking everyone soon.

Yeah, buy one and get 10 for free.
Customer gets home, tries the crap, and throws them all into the bin.
Only an idiot would not understand that the company doing this would take most market share, but where is the money ? Show me the money !
post #21 of 33
My two cents:

I think the key to understanding these statistics is in the original Nielsen article;
"namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger"
It is well known that the US (like other countries) is steadily 'browning'. Younger people are more likely to be of mixed or at least non white heritage. These younger people tend to utilise the functions of the smartphone more (FB, Twitter, IM chat etc) that smartphones excel at, whilst the older white population are happy with to go with just a cheaper basic phone for talking & texting, unless they go for a BOGO free Android deal. Of course there are exceptions - especially on the AI forum.

iPad takeup is a completely different story though, which is very interesting as well.
..... the greatest fame comes from adding to human knowledge, not winning battles.
Paraphrased from Napolean Bonaparte, 1798
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..... the greatest fame comes from adding to human knowledge, not winning battles.
Paraphrased from Napolean Bonaparte, 1798
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post #22 of 33
Quote:
Originally Posted by rain View Post

Apple is being a bully right now - leveraging their pile of cash and riding their 'first kid on the block' innovation. They just woke up every other tech company in the world - the collective minds of the rest of the planet.
The competition isn't going to stand still. The 'closed ecosystem' didn't win out last time... even thou it was vastly superior in every way... what makes you think it will this time?

Blowback - could be around the corner if Apple stays on their greedy path.

You appear to dislike Apple for some reason.
The collective minds of M$, Dell, and the army of cheap Chinese clone stealers ? Yeah right.
The competition has been standing still and are still standing still, hang on my over the horizon radar has picked up a 100 android iPad killers. Goodbye iPad ? Me knows NO.
What closed eco system are you referring to ? Do you know what closed means, it appears you are spouting android slogans, just like good communists did in the past for the party.
You know what, I don't care who wins, look at one of my posts in this article and you may gather some knowledge and perhaps may begin to think a little more coherently.
post #23 of 33
Quote:
Originally Posted by rain View Post

Apple is being a bully right now - leveraging their pile of cash and riding their 'first kid on the block' innovation. They just woke up every other tech company in the world - the collective minds of the rest of the planet.
The competition isn't going to stand still. The 'closed ecosystem' didn't win out last time... even thou it was vastly superior in every way... what makes you think it will this time?

Blowback - could be around the corner if Apple stays on their greedy path.

It's a pity you have nothing to say apart from sounding like some kid who was butt hurt by apple and getting all emotional about it now. I suggest to find somewhere more suitable to comment, where you aren't out of your league when it comes to construction discussion and drawing realistic comparisons, although playing the fool for the rest of us seems to work amazing well for you.

As for the graphs, the next few months will be interesting now there is more than 1 carrier with the iOS platform instead of 4 android / RIM. I can't see any way that Apple will hold the lions share with just one device vs many, but as long as they have enough app developers to promote the platform and profit then I'm sure that is all they are after.
post #24 of 33
Quote:
Originally Posted by rain View Post

It's hard to interpret any of this data independently.
Hard to determine market share with a market that is growing/changing/fluctuating daily.

It's a safe bet that Androids near vertical growth isn't going to stop dead and level out tomorrow.
Now you know why Steve was trembling with rage regarding Google competing against them.
Job's got snowed again.
Uncanny the similarities from the 80's and now isn't it.

Google - they copied the Apple iOS, learnt from Apple (Steve was a mentor to the founders) and took the strategy from Apple (their earlier CEO was on their board). If you do not believe - check out the earlier Android version (the beta) which was a direct copy of RIM (Blackberry) OS and changed when the iPhone was released!

Innovation is Apple - the rest are copy cats!

This time people realize the copy is not good as the original even though cheap - BOGO (Buy One Get One) deals got Android to some place - but will soon have to resort to BNGO (Buy None Get One) deals for Android!

By the way, Apple sells 4-5% of smart-phones in the world which have close to 30% of the world's smartphone revenues (largest in the world) and over 50% of the overall profit (obviously highest again!)

Let them show some innovation in this space - and then we will see - my prediction is that Android and all the copy cats will fizzle out in 2-3 years - just watch.
post #25 of 33
Quote:
Originally Posted by bschawla View Post

Google - they copied the Apple iOS, learnt from Apple (Steve was a mentor to the founders) and took the strategy from Apple (their earlier CEO was on their board). If you do not believe - check out the earlier Android version (the beta) which was a direct copy of RIM (Blackberry) OS and changed when the iPhone was released!

Innovation is Apple - the rest are copy cats!

This time people realize the copy is not good as the original even though cheap - BOGO (Buy One Get One) deals got Android to some place - but will soon have to resort to BNGO (Buy None Get One) deals for Android!

By the way, Apple sells 4-5% of smart-phones in the world which have close to 30% of the world's smartphone revenues (largest in the world) and over 50% of the overall profit (obviously highest again!)

Let them show some innovation in this space - and then we will see - my prediction is that Android and all the copy cats will fizzle out in 2-3 years - just watch.

Wow, new people show up to tell us what we already known for years, albeit misguided and oversimplified information.

You don't have to astroturf on an apple web forum.
post #26 of 33
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post #29 of 33
Quote:
Originally Posted by Aeolian View Post

Really?...

Whites are the new minority...

Technically, whites have always been a minority. Most earthlings are not white.
post #30 of 33
HP needs to hurry up and show the world what web OS can do. That OS is VERY capable, and poor leadership is to blame for it not being adopted as much has Android as been. Android is getting better and all, but it's market share is obviously largely the result of cheap phones.
post #31 of 33
I think iPhone will get a bigger boost out of a personal hotspot feature then the introduction of iPhone 4. It should have been on an iPhone from the start to tell you the truth, especially since ATT allows voice and data at the same time.

Other then this Android really doesn't have much on iPhone. Physical keyboards are a preference at maybe 50-50. Flash is still not quite there, but getting much better. Apps on iPhone are still better then counterparts on android. Even the prices are matched up right now on the low and high ends.

The only thing apple can do to screw up is content deals. Kindle needs to remain on the app store, as should as many content providers as possible. Apple can't strong arm everyone like they did in iPod days, market share is simply not as large as it was in those days.
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post #32 of 33
Quote:
Originally Posted by bschawla View Post

[snip] my prediction is that Android and all the copy cats will fizzle out in 2-3 years - just watch.

You know, I remember reading posts like this, oh...2 - 3 years ago. Interesting where things stand currently...
\Apple has always had competition. It's just been in its blind spot.
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\Apple has always had competition. It's just been in its blind spot.
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post #33 of 33
Quote:
Originally Posted by White Rabbit View Post

Are you for real ?
What do you mean by excellent value for money ? This statement can mean anything.
So you paid $150 and happy for the crappy experience ? Is that it ?
You use it more than the iPad, why ? What does it do better ?
Please enlighten us.
I love probing posters when they make comments that are purely their opinion, and holds no ground to logic.

Why is the experience crappy? It's running Windows 7. I added another GB of RAM. It's light, mobile, has a great battery life and most importantly for me has an excellent keyboard. I can not only consume, I can create on the netbook without doing unnatural things.

I bought the iPad for just one purpose really. I thought it will work great for taking it when I go on trips to view my photos at the end of the day (amateur not pro photographer). I was not happy that I had to spend $30 to buy an external device to hook up my camera. But I paid the Apple tax. The dongle doesn't work on the iPod Touch BTW. The photos were transferred and the gallery app on the iPad is excellent for viewing photos. Then I took another set of photos and I tried to create another album. Whoa! No way to create one. I googled disbelievingly. But there it was. To create albums, I had to hook up the iPad to a computer. Transfer all the photos, create albums on the computer and then sync back on the iPad. Super! The iPad pretty much sat on my shelf for 2-3 months. I found that after the first week or so, I was barely motivated to use it. I used my iPod Touch for music and my Vibrant for everything else.

I now take my netbook with me when I go out on vacations. Not to say that the iPad would not be a decent device for some things - certainly better to browse on a bigger screen than on my phone, but not much better than on my netbook. Just not worth the price. And it has nothing to do with just the iPad. I looked at the Samsung Tab as well since I really like Android these days. But I have the same problem with the Tab. Too expensive for what it does.
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