All the venting on both sides is ridiculous. It's surprising very few of the commenters here really understand what this is about. Quoting a couple bright people below.
Yes, Apple wants to be compensated for setting things up and facilitating the virtually frictionless ecosystem that the app store has become. We can all argue about an appropriate rate for that privilege, but there is something else you guys seem to be missing. APPLE IS STICKING TO THEIR GUNS AND NOT ALLOWING PUBLISHERS TO FORCIBLY EXTRACT APPLE'S CUSTOMERS' PERSONAL INFORMATION.
The publishers have been pressing to get that data for a long time, and Apple (thankfully) is not allowing them to require
users to give up that info. Good for them.
if some of you (cough *asdasd*) were even half rational you would take note that Apple is NOT, REPEAT NOT
requiring publishers to take down their out-of-app store. They are only requiring that there is a way to also
purchase in-iTunes. Why? In addition to the scenarios quoted below, consider this situation:
Publisher wants customer demographics and personal information (because it's valuable). Apple says "no" (good for them, that's my
data to divulge or not). Publisher is clever and figures out that they can give away a minimal "reader app" on the iTunes store, taking advantage of the full iTunes/iPhone/iTouch ecosystem -- but the app has no content. To get the content, the customer must sign up directly with the publisher, giving them exactly what they wanted in the first place, higher margins and personal data.
Not only does this destroy the simplicity of a single account, it potentially forces
users to give up their personal information to every single publisher of merit that wants to sell their content on iOS devices. I think this has as much to do with Apple's policy as lost revenue. If lost revenue were the only concern, they could push for only
in-app purchasing, rather than allowing both.
Think carefully about this before replying with some knee-jerk response.
Originally Posted by penchanted
This sums up why, for many, people would rather pay through iTunes rather than than handing their credit card information to each individual publisher.
Originally Posted by mikeysbistro
I have a lot of aging aunts, uncles & grandparents who are just happily using their iPad without any need to have the nephews and nieces on call for tech support. It's wonderful.
But I do notice they totally get hung up when it comes to purchasing newspapers and magazines. Then the questions start, and of course each separate magazine/newspaper needs a different set of logins/passwords etc. and now we're dealing with credit cards and a whole lot of other sticky personal issues. Not to mention the awkward waits for downloading wireless content, when the "sync and go" method has become a "standard operating procedure".
So I have to side on Apple on this one. One of the things that really makes the iPad work is the consistent USER EXPERIENCE of downloading and managing your media through iTunes. As long as Apple is just enforcing the OPTION/CHOICE to use iTunes for purchases and downloads I applaud them. That very nice user experience is a big part of what makes the iPad and Apple successful.
So while I personally am willing to do out-of-app purchases to save money on Amazon, there are a lot of people who are are more than willing to pay the extra money for the "easier" service of using iTunes. I don't see anyone losing in this scenario, it's a pure capitalist system working beautifully.