Preorders for the Verizon iPhone began at 3 a.m. Eastern on Thursday, but only for existing Verizon customers. Initial interest appeared heavy, as some customers reported difficulty accessing the Verizon website.
Though it is unclear exactly how many units were offered during Wednesday's preorder, Apple and Verizon have stopped taking orders for the device. Customers interested in purchasing the iPhone 4 on Verizon are directed log back on to either the Verizon or Apple website starting at 3:01 a.m. Eastern on Feb. 9. Retail stores will begin offering the handset at 7 a.m. on Feb. 10.
AppleInsider reported earlier this week that Verizon had sent out a companywide email urging employees not to purchase the iPhone for themselves or their families. "Demand will be unprecedented," wrote Chief Operating Officer John Stratton.
The carrier has asserted that the launch of the iPhone will be flawlessly executed, but has expressed concern that initial supply of the CDMA version of the iPhone 4 may be limited.
Verizon has begun airing a new advertisement for the iPhone 4, featuring the "Verizon Guy," actor Paul Marcarelli. Displaying dramatic closeups of the iPhone 4, a voice-over says, ""It's beautiful. It's intelligent, even genius. But does your network work?" The phone rings and Marcarelli answers: "Yes, I can hear you now," in an apparent jab at AT&T's notoriously poor coverage.
The first Verizon ad for the iPhone 4 was a teaser, depicting clocks ticking and people waiting without ever showing the actual device. Apple has also released a TV spot for the Verizon iPhone 4, though it promotes AT&T as well by noting that "two is better than one."