Originally Posted by mdriftmeyer
Yuk. Making a professional set of Gaming APIs is a better solution.
Definitely better than buying a single publisher but I think the key criteria for a successful gaming model is return on investment. They need to tackle the problems with the games industry to keep it profitable.
The biggest issues the industry face are development costs, piracy, game resale, distribution, marketing, platform diversity and probably a couple of others.
The best way to tackle all of those things in one go is streaming. There is no option for piracy or game resale so every sale makes the publisher money. If they assume all games are resold 3 times, they can sell a game at 1/2 the price and make more on volume.
Distribution is easy, marketing is as difficult as always and there are no platform issues.
It's not the best setup for all users but for the people buying an ATV, it's likely they'll have a fast enough connection.
Of course, we've seen the power of the NGP so if they can build a future ATV like that, you get close to PS3 quality. Even if it downgrades a bit for the TV, it's still a decent quality experience but requires storage and open to piracy. They could possibly stream assets for local rendering but that would be difficult in a lot of games.
Originally Posted by Digital Guy
Apple needs to get OnLive. Before they become too big,
arrogant and expensive, and before someone else does.
They don't need to do that in the same way they don't need to buy Netflix. If a company is big enough and has a business model that is strong enough, it's better for it to stand on its own.
They are probably too late now anyway as TVs are going to be shipping with it built-in:http://www.youtube.com/watch?v=yd44A9uxUwE
Apple is doing this the right way with a separate box though because with a Vizio set, you are required to buy a new TV. Nobody wants to be throwing out the nice TV they have for some gaming feature in another TV that might not be as good quality.