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Nokia uses Apple's Macs to announce Microsoft partnership

post #1 of 70
Thread Starter 
When Nokia wanted to convince the world that it would bring consumers "stellar hardware and innovative software and great services" in its partnership with Microsoft, it turned to Apple's Mac-only iMovie to get word out.

A video posted by the company's NokiaConversations YouTube account presents its new chief executive Steven Elop, formerly the head of Microsoft's Office-centric Business Division, speaking about how Nokia's new partnership with Microsoft will "create opportunities beyond anything that currently exists."

He may have been referencing the "burning platform" he described Nokia as currently standing upon; Microsoft's Windows Phone 7 hasn't been setting anything on fire.

Elop was joined by Steve Ballmer, chief executive of Microsoft, who said his partnership with with Nokia would deliver "the brands that mobile consumers want, like Bing, Office, and of course, Xbox Live."

Verizon has already brought Bing to some of its customers forcibly, erasing Google as the default option and generating a response that indicates that, perhaps, consumers don't really want the brand that much after all. Microsoft also failed to bring Office to mobile phones as promised in its previous partnership with Nokia in 2009, when it was Elop himself representing Microsoft in the photos of executives of the two companies shaking hands.



Nokia talks Microsoft but uses iMovie

But that's not the only thing familiar about Nokia's video. Adrian Boioglu, a Romanian blogger, noticed that Nokia's soundtrack was the same used by Apple in its presentation of the new unibody MacBook Pros in 2009. But they're not just borrowing the same catchy tune.



The song is actually Pendulum, an Apple Loop installed as part of iMovie, available for royalty free use by anyone who uses a Mac to create iMovies, at least for non-commercial use.

The license agreement for Apple's included "loop content' reads, "You may use the Apple and third party audio loop content (Audio Content), contained in or otherwise included with the Apple Software, on a royalty-free basis, to create your own original soundtracks for your video and audio projects. You may broadcast and/or distribute your own soundtracks that were created using the Audio Content, however, individual audio loops may not be commercially or otherwise distributed on a standalone basis, nor may they be repackaged in whole or in part as audio samples, sound effects or music beds."

Oops! This isn't the first time Microsoft has been embarrassed by the use of Macs within its efforts to sell Windows. In 2008, the company's "I'm a PC" campaign graphics were found to have actually been made on a Mac.
post #2 of 70
Quote:
Originally Posted by AppleInsider View Post

When Nokia wanted to convince the world that it would bring consumers "stellar hardware and innovative software and great services" in its partnership with Microsoft, it turned to Apple's Mac-only iMovie to get word out, apparently violating the non-commercial use clause in Apple's licensing agreement.

While I have not used iMovie for anything commercial it seems like it would be against Apple's own interest to artificially limit the use of a paid for copy (assuming of course) of iMovie.

Yes, I know that they want to encourage people to use more expensive products like FinalCut but they should let each product stand on its own merits and features not dictate how we use something we paid for.
post #3 of 70
Pretty sure this video adheres to the licensing agreement. They are not separating the loops out from the video and distributing them standalone. Might want to re-think this article. (For the record I am not a Nokia sympathizer).
post #4 of 70
Quote:
Originally Posted by BeltsBear View Post

While I have not used iMovie for anything commercial it seems like it would be against Apple's own interest to artificially limit the use of a paid for copy (assuming of course) of iMovie.

Yes, I know that they want to encourage people to use more expensive products like FinalCut but they should let each product stand on its own merits and features not dictate how we use something we paid for.

An EULA is an EULA. Buy FinalCut.
post #5 of 70
I'm not sure you're reading that right... what the language you quote prohibits is standalone redistribution of the loop (or as part of a sound sample, etc.). It expressly states that the user may use the loop in creation of his/her video project and broadcast the project.



(Your language

The license agreement for Apple's included "loop content' reads, "You may use the Apple and third party audio loop content (Audio Content), contained in or otherwise included with the Apple Software, on a royalty-free basis, to create your own original soundtracks for your video and audio projects. You may broadcast and/or distribute your own soundtracks that were created using the Audio Content, however, individual audio loops may not be commercially or otherwise distributed on a standalone basis, nor may they be repackaged in whole or in part as audio samples, sound effects or music beds."
post #6 of 70
Quote:
Originally Posted by Darkman View Post

I'm not sure you're reading that right... what the language you quote prohibits is standalone redistribution of the loop (or as part of a sound sample, etc.). It expressly states that the user may use the loop in creation of his/her video project and broadcast the project.



(Your language

The license agreement for Apple's included "loop content' reads, "You may use the Apple and third party audio loop content (”Audio Content”), contained in or otherwise included with the Apple Software, on a royalty-free basis, to create your own original soundtracks for your video and audio projects. You may broadcast and/or distribute your own soundtracks that were created using the Audio Content, however, individual audio loops may not be commercially or otherwise distributed on a standalone basis, nor may they be repackaged in whole or in part as audio samples, sound effects or music beds."

You're probably right, actually. Sounds like the EULA is saying "use the audio all you want, but don't try and sell or distribute it as a separate track."
post #7 of 70
So they used an Apple product to announce their idiocy to the world. Who cares!
post #8 of 70
I hope we see more of these professional quality iMove videos emanating from this duo of world-class technology corporations.

Only thing: somebody tell Elop to either look AT the camera like he's talking to us, or focus on a different target and simply read off the teleprompter. When he looks back and forth at the camera and then way he ends up looking a bit insane like Michelle Bachman delivering the "other" Republican counter to Obama's State of the Union address.

At least Elop didn't launch into a tirade of WTF: WTF? WTF! Like the third Republican rebuttal.
post #9 of 70
Apple's got bigger and better things to do than going after this crap. In fact everyone at Apple will probably laugh their asses off if they find out about this.
post #10 of 70
They're talking about separating the tracks and doing something with them commercially (like selling). It doesn't say ANYTHING about being allowed to only create "PERSONAL videos".

Another worthless non-article.
post #11 of 70
Quote:
Originally Posted by AppleStud View Post

You're probably right, actually. Sounds like the EULA is saying "use the audio all you want, but don't try and sell or distribute it as a separate track."

Exactly... They are doing nothing wrong. This is really a pathetic attempt at finding controversy where it doesn't exist...
post #12 of 70
Apple should take pride in this and ignore it.

Silly.
post #13 of 70
Of course you would need to weasel a full article out of this. Stupid move by Nokia, but even more stupid of you make an article of about it. You don't even understand that it doesn't violate ANY licensing agreement. And how do you know that they just didn't rip that Apple track and make the movie on a PC? That's right. You don't. Because you're a liar. You're just creating controversy as usual.

Maybe instead of trying to make up lies, posting about these concept phones by Nokia?
post #14 of 70
Quote:
Originally Posted by blur35mm View Post

Pretty sure this video adheres to the licensing agreement. They are not separating the loops out from the video and distributing them standalone. Might want to re-think this article. (For the record I am not a Nokia sympathizer).

Yep, pretty embarrassing article.
post #15 of 70
Please. Isn't it more accurate to say that Nokia's and Microsoft's ad company used Macs to produce the advertising campaign materials? And why not use Macs? It's not like they are going to use Windoze Vista Home Movie Maker to cut videos...

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #16 of 70
AppleInsider should retract the entire article. The iMovie license language for the apple loops is identical to that for Final Cut Studio. As has been pointed out - this video in no way violates the licensing agreement, and in fact is doing exactly what its supposed to do.

Seriously, whoever wrote this has the reading skills of a ten year old.

Hell I dunno, the same track may be included in Final Cut Studio and they never used iMovie at all. Probably the case.
post #17 of 70
Quote:
Originally Posted by AppleStud View Post

An EULA is an EULA. Buy FinalCut.

I have. And Premier. And I typically use which is best for the job. That being said I do not see how Apple taking away the rights of its paid users is a good thing.

Apple is in a unique place in the industry. It has not pissed off its users like Microsoft has. It should stay that way.
post #18 of 70
Quote:
Originally Posted by Darkman View Post

I'm not sure you're reading that right... what the language you quote prohibits is standalone redistribution of the loop (or as part of a sound sample, etc.). It expressly states that the user may use the loop in creation of his/her video project and broadcast the project.



(Your language

The license agreement for Apple's included "loop content' reads, "You may use the Apple and third party audio loop content (Audio Content), contained in or otherwise included with the Apple Software, on a royalty-free basis, to create your own original soundtracks for your video and audio projects. You may broadcast and/or distribute your own soundtracks that were created using the Audio Content, however, individual audio loops may not be commercially or otherwise distributed on a standalone basis, nor may they be repackaged in whole or in part as audio samples, sound effects or music beds."

You're clearly right. I'm not sure how you could read that agreement and conclude that a company could not use it in a video like this. The video is not for sale.
post #19 of 70
This is a pitiful article for AI, what's next? You're going to call out "hypocrites!"
post #20 of 70
Quote:
Originally Posted by AppleStud View Post

You're probably right, actually. Sounds like the EULA is saying "use the audio all you want, but don't try and sell or distribute it as a separate track."

Exactly. You cant take Apples loop and sell it by itself. You can make stuff out of it all you want! Non-story.
post #21 of 70
Quote:
Originally Posted by AppleInsider View Post

Elop was joined by Steve Ballmer, chief executive of Microsoft, who said his partnership with with Nokia would deliver "the brands that mobile consumers want, like Bing, Office, and of course, Xbox Live."

What consumers WANT Bing. As a search engine it sucks ass.

So, Microsoft is out to destroy Nokia from the inside (although they were doing a good job themselves).
post #22 of 70
Well, sorry for being slightly off-topic, but the real topic is really just a misunderstanding of the SLA.

I am a little confused about a statement I found on Bloomberg today: "Nokia said its new organization structure will have two units: Smart Devices and Mobile Phones."

As somebody who was a die hard Nokia user until 2007, I have always been under the impression, that they always had that separation...

Any explanations?
post #23 of 70
Quote:
Originally Posted by ilogic View Post

This is a pitiful article for AI

Yes. Unfortunately it is just par for Mr. Dilger.
post #24 of 70
Quote:
Originally Posted by winterspan View Post

Exactly... They are doing nothing wrong. This is really a pathetic attempt at finding controversy where it doesn't exist...

I didn't get the sense that Nokia was doing anything "wrong," but rather that they were using iMovie to hype up what great technology leaders their new leader/partners are, but can't use MS editing tools.

How is Microsoft going to lead them away from their currently burning platform if they can't even deliver worthy tools to promote their partnership?
post #25 of 70
Quote:
Originally Posted by revilre View Post

...the same track may be included in Final Cut Studio and they never used iMovie at all. Probably the case.

That is certainly possible. I do believe that all of Apple's media creation applications have access to the same media library on your Mac. I know GarageBand and iMovie do. Why not Logic and Final Cut?
13" MacBook Pro 2.26GHz; iPhone 4 32GB
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13" MacBook Pro 2.26GHz; iPhone 4 32GB
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post #26 of 70
I think it's time to remove AppleInsider from my RSS reader.

There's nothing "Insider" or "Apple" about this site any more.
post #27 of 70
Sorry, but I have to chime in with the rest of them. This was a long story for a non-issue. At most, this was worthy of 2 lines a verbal wink. But not this. Whenever I click a link at AI these days, and I see this particular author, I move on with even reading. Some of what he writes is interesting, but he buries it beneath piles and piles and piles and piles of words and background and often-misleading opinion. It's best to go elsewhere and see if someone else is reporting on the topic, so I can actually feel like I'm not getting a very skewed, hand-taylored version of the story.

Come on, AI. You guys used to be better than this.
post #28 of 70
Daniel, your most recent arrogant twitter post states that Samsung Exyno Mobile Chips sound like a recovering alcoholic. After reading the articles that you attempt to put together, you seem to act like one yourself. Because I can't think of any sober person that would think like you do.
post #29 of 70
Am I the only one that noticed Ballmer saying "Nawkia"??? Rule #1 for press announcements - get the name of your product/partner/concept right. What a completely out of touch CEO Ballmer has become. It's absolutely stunning that the board at Micro$oft continues to let this guy run the ship.
post #30 of 70
Nokia is fine... but Google, a staunch enemy of Apple and everything that Apple does -- these days -- used a Mac in front of the whole audience to present their Honeycomb launch presentation during the event. Wow, I thought that was crazy. They should avoid all apple products when launching a competing product!
post #31 of 70
Nobody said that they violated the licensing agreement--I can't believe how many people missed the point. The point of quoting the license is just to demonstrate that it was content from Apple. It's just kind of funny that they use Apple software, hardware and content to trumpet the virtues of Microsoft, the same way it was funny when the news came out that the animated "Intel Inside" ad years ago had been made on a PowerPC Mac. And it's also funny that the same music was previously used in the MBP promo video. Kinda like if the Republicans used a picture of a smiling girl in one of their pamphlets supposedly representing a young right-winger, and it turned out that the picture was one of Obama's daughters and they were assuming that nobody would figure it out. Of course, like most things vaguely funny, having to explain the joke takes away most of the fun.
post #32 of 70
Quote:
Originally Posted by Retrogusto View Post

Nobody said that they violated the licensing agreement--I can't believe how many people missed the point.

Exactly. Does anybody here actually bother to read what the article says (and doesn't say) before going off half-cocked (or in some cases "not-cocked") with another anti-AI diatribe. Just pitiful.
post #33 of 70
Quote:
Originally Posted by AppleInsider View Post

When Nokia wanted to convince the world that it would bring consumers "stellar hardware and innovative software and great services" in its partnership with Microsoft, it turned to Apple's Mac-only iMovie to get word out.


I wonder who is going to get fired for this. The good thing is that Apple gets free publicity.
post #34 of 70
Quote:
Originally Posted by Retrogusto View Post

Nobody said that they violated the licensing agreement--I can't believe how many people missed the point. The point of quoting the license is just to demonstrate that it was content from Apple. It's just kind of funny that they use Apple software, hardware and content to trumpet the virtues of Microsoft, the same way it was funny when the news came out that the animated "Intel Inside" ad years ago had been made on a PowerPC Mac. And it's also funny that the same music was previously used in the MBP promo video. Kinda like if the Republicans used a picture of a smiling girl in one of their pamphlets supposedly representing a young right-winger, and it turned out that the picture was one of Obama's daughters and they were assuming that nobody would figure it out. Of course, like most things vaguely funny, having to explain the joke takes away most of the fun.

You need to read more carefully

" it turned to Apple's Mac-only iMovie to get word out, apparently violating the non-commercial use clause in Apple's licensing agreement. "
post #35 of 70
Quote:
Originally Posted by WoodWorks View Post

Exactly. Does anybody here actually bother to read what the article says (and doesn't say) before going off half-cocked (or in some cases "not-cocked") with another anti-AI diatribe. Just pitiful.

Obviously you didn't read the article either

" it turned to Apple's Mac-only iMovie to get word out, apparently violating the non-commercial use clause in Apple's licensing agreement. "
post #36 of 70
Quote:
Originally Posted by blur35mm View Post

Obviously you didn't read the article either

" it turned to Apple's Mac-only iMovie to get word out, apparently violating the non-commercial use clause in Apple's licensing agreement. "

D'oh! You're right.
post #37 of 70
Quote:
Originally Posted by FormerARSgm View Post

Am I the only one that noticed Ballmer saying "Nawkia"??? Rule #1 for press announcements - get the name of your product/partner/concept right. What a completely out of touch CEO Ballmer has become. It's absolutely stunning that the board at Micro$oft continues to let this guy run the ship.

Don't feel quite so smug. Nokia is a Finnish company. Ballmer's pronunciation is much closer to the proper Finnish pronunciation than the way Americans pronounce it. Say "noh-KEE-uh" in Finland and they'll know you're an idiot. That even goes for Nokia's new CEO. In fact, English speakers mangle a good number of brand names, even in commercials. Braun is pronounced "brown" in German, not "brawn" as you hear in the ads.
post #38 of 70
Quote:
Originally Posted by grkhetan View Post

Nokia is fine... but Google, a staunch enemy of Apple and everything that Apple does -- these days -- used a Mac in front of the whole audience to present their Honeycomb launch presentation during the event. Wow, I thought that was crazy. They should avoid all apple products when launching a competing product!

Why it is so hard to believe google using Mac, actually many Android developers use Mac, read Android SDK documents, many screenshots are from Mac.
post #39 of 70
Quote:
Originally Posted by HahaHaha321 View Post

Of course you would need to weasel a full article out of this. Stupid move by Nokia, but even more stupid of you make an article of about it. You don't even understand that it doesn't violate ANY licensing agreement. And how do you know that they just didn't rip that Apple track and make the movie on a PC? That's right. You don't. Because you're a liar. You're just creating controversy as usual.

Maybe instead of trying to make up lies, posting about these concept phones by Nokia?

The tone of your posts (and name) are reminding me of Lord Haw-Haw during World War II. He was the German announcer with the British accent who berated the English people about how foolish they were for not bowing down to the superior Germans. You're a regular little Tokyo Rose:

"Come on you handsome Apple using GI's, lay down your iPhones and join the happy Droid hordes on their march to world domination."
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #40 of 70
This just in....ATT and Verizon use Windows based PCs to tender a sale for an Apple iPhone.

Who cares?
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