Originally Posted by Sacto Joe
These guys are really confused. First, there's the way Apple is dealing with ebook readers that "sell" from within the app by clicking through to their website. That won't be allowed without also giving Apple the chance to sell at the same price. That won't happen (because it would cost the reseller too much), so ereaders will no longer be able to click through to the reseller's website. So what?
Second, if you're selling magazines and subscriptions, you need to sell via Apple. Again, so what? The subscriptions are quite reasonable. I just bought one for Popular Science for less than $16. Well worth it, especially for a mag that is optimized for the iPad.
A lot of these posters are just flapping their gums. Really annoying.
The "So What?" comes because Apple is essentially closing off their system more. This WILL cause Amazon and others to stop selling services on their platform, so if someone wants to buy a book on the go they HAVE to go through iBooks.
In layman's terms it's a bait and switch. They created an app market and then used that app market to get people to pick up their product instead of alternatives. Now that people have their product, they're making it so publishers HAVE to go through them and not amazon or another service.
The "SO WHAT" is that this means further locking for those consumers.
Apple's stated that if a company offers a subscription service for their product they MUST offer it in app on their device. this prevents "read only" apps like you are implying. So what does this mean? This means no kindle on your ipad, only ibooks. No netflix/hulu+, only iTunes.
Maybe a few people bought a netflix subscription because they can get it on their phone, but I'm positive a much larger number of people got that phone because it had netflix/kindle/etc. Why else would Apple stress apps so much?
This might not matter to you because you buy everything apple anyway, but it's a HUGE deal for people who like those other options, especially those consumers who bought the devices BECAUSE of those third party apps.