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Apple products appeared in 30% of all top movies in 2010

post #1 of 25
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Apple product placements appeared 30 percent of the top films of 2010, more than any other brand, including Nike, Chevrolet and Ford, which all tied for second place with placement in 24 percent of the top movies.

Placement of Apple's Macs, iPhones and iPods and other products in films resulted in the company being cited for the "2010 Award for Overall Product Placement" by Brandcameo.

Arranging to put its products in conspicuous sight in films is nothing new for the company, which has maintained the top spot among brands over the past decade, with cameos in 112 of the top 334 most popular movies in America since 2001.

Macs have conspicuously shown up in films ranging from StarTrek IV, where character Montgomery Scott goes back in time to 1986 and uses a Macintosh Plus to show engineers how to build transparent aluminum, to Independence Day in 1996, where a PowerBook is used to upload a lethal virus into the system of attacking aliens.

Apple has also prominently placed its products in other mediums, including TV shows such as the set of the long running Seinfield series, where Jerry Seinfeld's Macintosh evolved in the background throughout the 90s.

The report by BrandChannel noted that Apple's placements have scaled down over the last two years however, but not because Apple is giving up on placements. Instead, the report noted, "other brands are taking a page from its playbook and aping Apple's product placement strategy. Films that previously would have been dominated by Apples are now filled with HP, Dell and Sony Vaio logos."



It added that Sony Pictures has worked to rid its movies of any Apple logos, substituting its own Sony Vaio products instead. It also noted that some films have depicted Apple's products even when they were under contract to promote another brand, such as "Sex in the City 2," which depicted both a MacBook and iPhone despite the film's sponsorship deal with HP.
post #2 of 25
Happy investor here... as long as the placement is subtle, I think it's effective.

It's hard to quantify but, whether we like it or not, there's no doubt that there's a "cool-factor" at play with Apple products. People and businesses want to be seen with them with or without product placement deals. When I see Alienware in movies I think .

The worry is how to keep that cool factor as the products become saturated in the market. Yes, I know, iPods. But the reality is that Apple's market share is still very low so they still have a bit of a niche feel, I think.

In the future, my worry as an investor won't just be "the next big thing" from the competition, but also how their marketing can keep rockin'
post #3 of 25
I also notice that a lot Characters from TV shows have iPhones. Ben from SouthLAnd has an iPhone 4, Joe from Men of a Certain Age has an iPhone, Karen from Californication has an iPhone as well. A few Android devices but more iPhones.
post #4 of 25
Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.
post #5 of 25
Whenever I see a mac in a movie, I always point it out to my GF! I know, pretty annoying, but she's annoying too. Always walking around the house in her underwear! Oh well, that's part of being in a relationship....putting up with each other's annoying habits, I guess!

Best
post #6 of 25
Quote:
Originally Posted by poke View Post

Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.

Yeah, I've noticed the covered logo a lot. Trouble is, at least for me, you really can't disguise the general look of Apple laptops or iMacs. I don't know if the general public see this as well.

One of my kids used to watch iCarly, a show about a couple of teenagers who produced podcasts or videocasts at home - all the equipment was Apple and either iMovie or FCP.
post #7 of 25
Quote:
Originally Posted by christopher126 View Post

Whenever I see a mac in a movie, I always point it out to my GF! I know, pretty annoying, but she's annoying too. Always walking around the house in her underwear! Oh well, that's part of being in a relationship....putting up with each other's annoying habits, I guess!

TMI, Christopher.
post #8 of 25
Anyone else notice the Mac in 'The Social Network' was the lone computer that got smashed? Conspiracy!
post #9 of 25
Quote:
Originally Posted by Ecphorizer View Post

TMI, Christopher.

Yeah, you're right, Ecphorizer. Sorry.
post #10 of 25
Does this include movies and TV shows where the Apple logo is clearly masked off with tape or a sticker, but it's still obvious that it's a MacBook or iMac?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #11 of 25
How can it be a "top movie" without Apple in it? The King's Speech was certainly not a top movie.
post #12 of 25
Quote:
Originally Posted by Ecphorizer View Post

TMI, Christopher.

Well I was about to break out in song...

From the movie "Grease"... Summer Nights...

"Well-a well-a well-a huh
Tell me more, tell me more...
Was it love at first sight?
Tell me more, tell me more...
Did she put up a fight?
Tell me more, tell me more
How much dough did he spend?
Tell me more, tell me more...
Could she get me a friend?"

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #13 of 25
Quote:
Originally Posted by christopher126 View Post

Whenever I see a mac in a movie, I always point it out to my GF! I know, pretty annoying, but she's annoying too. Always walking around the house in her underwear! Oh well, that's part of being in a relationship....putting up with each other's annoying habits, I guess!

Best

Someone else said TMI...

Racers say "Pics, or it didn't happen"
post #14 of 25
Quote:
Originally Posted by Cpsro View Post

How can it be a "top movie" without Apple in it? The King's Speech was certainly not a top movie.

Apple, nor it's products, weren't around in the late 1930's... Unless of course, you know something about "Time Machine" that I don't!

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply
post #15 of 25
Quote:
Originally Posted by babymachine View Post

Anyone else notice the Mac in 'The Social Network' was the lone computer that got smashed? Conspiracy!

Thats exactly what I though! XD

I was waiting for a Mac and when there finally was one, it got crushed. Shame.

I also point out Apple things during movie because it's fun. Just sayin'
post #16 of 25
Well, it used to be watching for Alfred Hitchcock. Now its, spot the Mac.....
post #17 of 25
Quote:
Originally Posted by SailorPaul View Post

Someone else said TMI...

Racers say "Pics, or it didn't happen"

You know you're a nerd when the mere suggestion that someone else has a girlfriend - size, shape and attractiveness unmentioned - prompts you to challenge for a picture.
post #18 of 25
For me, more telling is the amount of commercials that feature Apple products... that aren't Apple's commercials!

Most times I notice about 50% of every commercial has an apple product in it, mainly the iPhone4 and iPad. (etrade/xfinity/fios/chevy cruze/ect...)

And then, alot of the OTHER ads are simply other vendors hawking "me-too" products.
post #19 of 25
Quote:
Originally Posted by christopher126 View Post

Whenever I see a mac in a movie, I always point it out to my GF! I know, pretty annoying, but she's annoying too. Always walking around the house in her underwear! Oh well, that's part of being in a relationship....putting up with each other's annoying habits, I guess!

Best

Its only annoying when its big ass granny panties
"I got the answer by talking in my brain and I agreed of the answer my brain got" a 7 yr old explaining his math HW
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"I got the answer by talking in my brain and I agreed of the answer my brain got" a 7 yr old explaining his math HW
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #20 of 25
Lots of Apple products on Entourage.
"I got the answer by talking in my brain and I agreed of the answer my brain got" a 7 yr old explaining his math HW
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"I got the answer by talking in my brain and I agreed of the answer my brain got" a 7 yr old explaining his math HW
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #21 of 25
Quote:
Originally Posted by christopher126 View Post

Whenever I see a mac in a movie, I always point it out to my GF! I know, pretty annoying, but she's annoying too. Always walking around the house in her underwear! Oh well, that's part of being in a relationship....putting up with each other's annoying habits, I guess!

Best

Without a link to a picture that proves what you're saying .... I call bull****! ....
Apple is not Appl ...... Please learn the difference!    
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Apple is not Appl ...... Please learn the difference!    
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post #22 of 25
Quote:
Originally Posted by cameronj View Post

You know you're a nerd when the mere suggestion that someone else has a girlfriend - size, shape and attractiveness unmentioned - prompts you to challenge for a picture.

If you're still looking for a sense of humor .... try craigslist.
Apple is not Appl ...... Please learn the difference!    
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Apple is not Appl ...... Please learn the difference!    
Reply
post #23 of 25
Quote:
Originally Posted by poke View Post

Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.

Just finished watching an episode of "The Event" which featured a prominent Apple laptop in one scene. In the end credits was "Special promotional consideration by Apple", which means they paid something for the product placement. It could be products donated to the producers, money paid to the network, etc. But Apple does apparently exchange value for placement in at least some cases.
melior diabolus quem scies
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melior diabolus quem scies
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post #24 of 25
I was told a while back that Apple doesn't pay to have their products placed in movies or TV shows.
post #25 of 25
Quote:
Originally Posted by poke View Post

Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.

I have to agree. Apple products have the sleek appealing design to them. Unlike other brands which are usually just plain black plastic.
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