Originally Posted by JeffDM
A good anti-reflective surface would be interesting. I mean something that changes the surface index of refraction, not add an undesirable surface texture.
I think the reason Apple likes the reflective glass, particularly on iPads, is that a matte surface is much more 'present' than a reflective one. In most situations, it doesn't disappear as much (at least to my eyes.) In other words, other than when off (clearly producing a shiny black mirror) a very clear glass gives the impression that you're looking 'into' the device rather than at it. With matte (at least for me) I'm always aware that I'm looking at the glass, not at the content.
Its sort of like good 3D vs bad 3D. In bad 3D, objects are jumping out of the frame at you. In good 3D (i.e. Avatar) its more that you're looking 'through' the frame into a 3D world.
The whole idea of Apple's minimalist hardware on the iPad is to make it transform into whatever you're doing at the time.
There are obviously use cases where matte is better than reflective. I just think Apple is betting that reflective pleases a greater number of people.